{"id":4279,"date":"2018-08-01T13:10:13","date_gmt":"2018-08-01T11:10:13","guid":{"rendered":"https:\/\/bizmarketing.xyz\/web\/"},"modified":"2026-07-30T11:40:12","modified_gmt":"2026-07-30T09:40:12","slug":"web","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/","title":{"rendered":"Web"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Qu\u00e8 \u00e9s una p\u00e0gina Web?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

World Wide Web<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La p\u00e0gina web<\/strong> \u00e9s la base sobre la qual se sost\u00e9 gran part de l’estrat\u00e8gia d’Inbound M\u00e0rqueting<\/a>. Es tracta de la nostra casa digital: ens permet fer-nos visibles al m\u00f3n online i comunicar-nos amb els usuaris. <\/p>

Un web Inbound ha de prioritzar la navegabilitat i la usabilitat<\/strong>. \u00c9s a dir, ha d’oferir la millor experi\u00e8ncia per a l’usuari per evitar que aquest abandoni el lloc. Alhora, ha d’estar orientada a la conversi\u00f3 de leads<\/a> mitjan\u00e7ant Call To Actions<\/a> (CTA) i formularis<\/a> estrat\u00e8gics. <\/p>

Un altre dels avantatges de tenir una p\u00e0gina ben optimitzada \u00e9s que ens permet posicionar-nos als cercadors mitjan\u00e7ant el SEO<\/a>.<\/p>

Segons els teus objectius, hi ha diversos formats de web: institucionals, landing pages<\/a> i blogs<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

WEB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Per qu\u00e8 la necessito al meu negoci?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Actualment els webs s\u00f3n el principal motor de visibilitat digital per a un negoci. Amb elles podem compartir informaci\u00f3, vendre i crear bones relacions amb els nostres buyer persona. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMultiplica la teva visibilitat\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGenerar nous leads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAugmentar les vendes\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Qu\u00e8 \u00e9s una p\u00e0gina Web? World Wide Web La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l’estrat\u00e8gia d’Inbound M\u00e0rqueting. Es tracta de la nostra casa digital: ens permet fer-nos visibles al m\u00f3n online i comunicar-nos amb els usuaris. Un web Inbound ha de prioritzar la navegabilitat i la usabilitat. […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-4279","page","type-page","status-publish","hentry"],"yoast_head":"\nWeb | BizMarketing | Conceptes b\u00e0sics d'Inbound Marketing<\/title>\n<meta name=\"description\" content=\"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l'estrat\u00e8gia d'Inbound M\u00e0rqueting. Es tracta de casa nostra al m\u00f3n digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web | BizMarketing | Conceptes b\u00e0sics d'Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l'estrat\u00e8gia d'Inbound M\u00e0rqueting. Es tracta de casa nostra al m\u00f3n digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T09:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web | BizMarketing | Conceptes b\u00e0sics d'Inbound Marketing","description":"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l'estrat\u00e8gia d'Inbound M\u00e0rqueting. Es tracta de casa nostra al m\u00f3n digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/","og_locale":"ca_ES","og_type":"article","og_title":"Web | BizMarketing | Conceptes b\u00e0sics d'Inbound Marketing","og_description":"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l'estrat\u00e8gia d'Inbound M\u00e0rqueting. Es tracta de casa nostra al m\u00f3n digital.","og_url":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_modified_time":"2026-07-30T09:40:12+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing.png","type":"image\/png"}],"twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/","url":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/","name":"Web | BizMarketing | Conceptes b\u00e0sics d'Inbound Marketing","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-300x300.png","datePublished":"2018-08-01T11:10:13+00:00","dateModified":"2026-07-30T09:40:12+00:00","description":"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l'estrat\u00e8gia d'Inbound M\u00e0rqueting. Es tracta de casa nostra al m\u00f3n digital.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-300x300.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-300x300.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/ca\/"},{"@type":"ListItem","position":2,"name":"Inbound Marketing","item":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/"},{"@type":"ListItem","position":3,"name":"Web"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/ca\/#website","url":"https:\/\/bizmarketing.xyz\/ca\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/ca\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=4279"}],"version-history":[{"count":3,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4279\/revisions"}],"predecessor-version":[{"id":21164,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4279\/revisions\/21164"}],"up":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/11783"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=4279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}