{"id":4279,"date":"2018-08-01T13:10:13","date_gmt":"2018-08-01T11:10:13","guid":{"rendered":"https:\/\/bizmarketing.xyz\/web\/"},"modified":"2024-07-31T15:25:54","modified_gmt":"2024-07-31T13:25:54","slug":"web","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/","title":{"rendered":"Web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4279\" class=\"elementor elementor-4279 elementor-461\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a87c1 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"06a87c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fca2bc e-con-full e-flex e-con e-child\" data-id=\"3fca2bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff3408 elementor-widget elementor-widget-heading\" data-id=\"7ff3408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Qu\u00e8 \u00e9s una p\u00e0gina Web?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e87f2 elementor-widget elementor-widget-heading\" data-id=\"d1e87f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">World Wide Web<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f6270 e-flex e-con-boxed e-con e-parent\" data-id=\"35f6270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19814ec elementor-widget elementor-widget-breadcrumbs\" data-id=\"19814ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/ca\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1788bf9 e-flex e-con-boxed e-con e-parent\" data-id=\"1788bf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab2e379 e-con-full e-flex e-con e-child\" data-id=\"ab2e379\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87d58e7 elementor-widget elementor-widget-spacer\" data-id=\"87d58e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20670c1 elementor-widget elementor-widget-image\" data-id=\"20670c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing.png\" class=\"attachment-large size-large wp-image-4063\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing.png 512w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-300x300.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb51243 e-con-full e-flex e-con e-child\" data-id=\"bb51243\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a23af27 elementor-widget elementor-widget-spacer\" data-id=\"a23af27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b282935 elementor-widget elementor-widget-text-editor\" data-id=\"b282935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>p\u00e0gina web<\/strong> \u00e9s la base sobre la qual se sost\u00e9 gran part de <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/\">l&#8217;estrat\u00e8gia de\u00a0Inbound\u00a0M\u00e0rqueting.<\/a> Es tracta de la nostra casa en el m\u00f3n en l\u00ednia que ens permet fer-nos visibles en el m\u00f3n en l\u00ednia i comunicar-nos amb els usuaris.<\/p>\n<p>Una web\u00a0Inbound\u00a0ha d&#8217;estar <strong>pensada per a la navegabilitat i la usabilitat.<\/strong> \u00c9s a dir, ha de prioritzar la millor experi\u00e8ncia per a l&#8217;usuari perqu\u00e8 no abandoni el lloc. Al seu torn ha d&#8217;estar orientada a la conversi\u00f3 de l&#8217;usuari en un <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/contactes\/\">lead<\/a> mitjan\u00e7ant <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/\">CTA<\/a> i <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/\">formularis<\/a>.<\/p>\n<p>Una altra dels avantatges de tenir una p\u00e0gina ben optimitzada \u00e9s que ens permet posicionar-nos en els cercadors mitjan\u00e7ant el <a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-seo-y-para-qu%C3%A9-sirve\">SEO<\/a>.<\/p>\n<p>De webs hi ha de diferents tipus: institucionals, <a href=\"https:\/\/bizmarketing.xyz\/ca\/inicio\/ecommerce\/\">e-commerce<\/a>, <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/landing-page\/\">landing pages<\/a> i <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/blogs\/\">blogs<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ad3a94 e-flex e-con-boxed e-con e-parent\" data-id=\"5ad3a94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0394a8 elementor-widget elementor-widget-heading\" data-id=\"b0394a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Per qu\u00e8 la necessito en el meu negoci?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0538323 elementor-widget elementor-widget-spacer\" data-id=\"0538323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3085f elementor-widget elementor-widget-text-editor\" data-id=\"4b3085f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Actualment les webs s\u00f3n el principal motor de visibilitat digital per a un negoci. Amb elles podem compartir informaci\u00f3, vendre i crear bones relacions amb els nostres\u00a0buyer\u00a0persona.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618cd45 elementor-widget elementor-widget-spacer\" data-id=\"618cd45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa5046 e-con-full e-grid e-con e-child\" data-id=\"1aa5046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4d92c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"3f4d92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/eye-close-up-recrxisl1q320rebn3da7nm18gm6a2uqoe6t1wj5ls.png\" title=\"eye-close-up\" alt=\"eye-close-up\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Multiplicar la teva visibilitat<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82ab8e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c82ab8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/multiple-users-silhouette-recrzclac4l4lgqqyvt6270atflv8w3y9fusn9tli8.png\" title=\"multiple-users-silhouette\" alt=\"multiple-users-silhouette\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Generar nous leads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23edbaf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"23edbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/badge-recrzot6sz1use8zzj3bglxajfxn0yggn4c3vvbh9c.png\" title=\"seo-sales\" alt=\"seo-sales\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> Augmentar les vendes<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd14b95 elementor-widget elementor-widget-spacer\" data-id=\"bd14b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766e495 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"766e495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s una p\u00e0gina Web? World Wide Web La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l&#8217;estrat\u00e8gia de\u00a0Inbound\u00a0M\u00e0rqueting. Es tracta de la nostra casa en el m\u00f3n en l\u00ednia que ens permet fer-nos visibles en el m\u00f3n en l\u00ednia i comunicar-nos amb els usuaris. Una web\u00a0Inbound\u00a0ha d&#8217;estar pensada per [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-4279","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web | BizMarketing | Conceptes b\u00e0sics d&#039;Inbound M\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l&#039;estrat\u00e8gia d&#039;Inbound M\u00e0rqueting. Es tracte de la nostra casa en el m\u00f3n digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/web\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web | BizMarketing | Conceptes b\u00e0sics d&#039;Inbound M\u00e0rqueting\" \/>\n<meta property=\"og:description\" content=\"La p\u00e0gina web \u00e9s la base sobre la qual se sost\u00e9 gran part de l&#039;estrat\u00e8gia d&#039;Inbound M\u00e0rqueting. 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