{"id":4288,"date":"2018-09-24T10:34:09","date_gmt":"2018-09-24T08:34:09","guid":{"rendered":"https:\/\/bizmarketing.xyz\/call-to-action\/"},"modified":"2026-07-29T12:54:37","modified_gmt":"2026-07-29T10:54:37","slug":"call-to-action","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/","title":{"rendered":"Call to Action"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Qu\u00e8 es un Call To Action?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00abUna meta sense un pla, \u00e9s simplement un desig\u00bb – Larry Elder<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Un CTA (Call To Action o crida a l’acci\u00f3)<\/strong> \u00e9s un element visual, ja sigui un bot\u00f3, un b\u00e0ner o una imatge, dissenyat espec\u00edficament per captar l’atenci\u00f3 de l’usuari i incentivar-lo a fer clic.<\/p>

La seva funci\u00f3 principal \u00e9s guiar el visitant cap a una landing page<\/a> perqu\u00e8 faci una acci\u00f3 concreta. En Inbound M\u00e0rqueting, aquest pas sol ser l’emplenat d’un formulari<\/a> per tal de convertir els visitants en nous contactes o leads<\/a>. <\/p>

Per tant, els CTA s\u00f3n el pont estrat\u00e8gic que orienta la navegaci\u00f3 de l’usuari i el condueix cap als punts clau de conversi\u00f3<\/strong> del lloc web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Call To Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Per qu\u00e8 els necessito al meu negoci?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Un CTA t’ajuda a atreure i dirigir els teus visitants a l’acci\u00f3 que vols que facin. Normalment el CTA \u00e9s el primer pas perqu\u00e8 un visitant es converteixi en un nou lead. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFiltrar el nostre tr\u00e0nsit web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAconseguir nous leads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tArribar a nous clients potencials\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Qu\u00e8 es un Call To Action? \u00abUna meta sense un pla, \u00e9s simplement un desig\u00bb – Larry Elder Un CTA (Call To Action o crida a l’acci\u00f3) \u00e9s un element visual, ja sigui un bot\u00f3, un b\u00e0ner o una imatge, dissenyat espec\u00edficament per captar l’atenci\u00f3 de l’usuari i incentivar-lo a fer clic. La seva funci\u00f3 […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-4288","page","type-page","status-publish","hentry"],"yoast_head":"\nCall to Action | BizMarketing | Conceptes b\u00e0sics de l'Inbound M\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"Un CTA o Call To Action \u00e9s un bot\u00f3 o imatge gr\u00e0fica que vol cridar l'atenci\u00f3 de l'usuari per tal que aquest faci clic en ell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to Action | BizMarketing | Conceptes b\u00e0sics de l'Inbound M\u00e0rqueting\" \/>\n<meta property=\"og:description\" content=\"Un CTA o Call To Action \u00e9s un bot\u00f3 o imatge gr\u00e0fica que vol cridar l'atenci\u00f3 de l'usuari per tal que aquest faci clic en ell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T10:54:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/cursor-cta-llamada-accion-inbound-marketing-bizmarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Call to Action | BizMarketing | Conceptes b\u00e0sics de l'Inbound M\u00e0rqueting","description":"Un CTA o Call To Action \u00e9s un bot\u00f3 o imatge gr\u00e0fica que vol cridar l'atenci\u00f3 de l'usuari per tal que aquest faci clic en ell.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/","og_locale":"ca_ES","og_type":"article","og_title":"Call to Action | BizMarketing | Conceptes b\u00e0sics de l'Inbound M\u00e0rqueting","og_description":"Un CTA o Call To Action \u00e9s un bot\u00f3 o imatge gr\u00e0fica que vol cridar l'atenci\u00f3 de l'usuari per tal que aquest faci clic en ell.","og_url":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_modified_time":"2026-07-29T10:54:37+00:00","og_image":[{"width":517,"height":517,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/cursor-cta-llamada-accion-inbound-marketing-bizmarketing.png","type":"image\/png"}],"twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/","url":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/","name":"Call to Action | BizMarketing | Conceptes b\u00e0sics de l'Inbound M\u00e0rqueting","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/cursor-cta-llamada-accion-inbound-marketing-bizmarketing-300x300.png","datePublished":"2018-09-24T08:34:09+00:00","dateModified":"2026-07-29T10:54:37+00:00","description":"Un CTA o Call To Action \u00e9s un bot\u00f3 o imatge gr\u00e0fica que vol cridar l'atenci\u00f3 de l'usuari per tal que aquest faci clic en ell.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/cursor-cta-llamada-accion-inbound-marketing-bizmarketing-300x300.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/cursor-cta-llamada-accion-inbound-marketing-bizmarketing-300x300.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/ca\/"},{"@type":"ListItem","position":2,"name":"Inbound Marketing","item":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/"},{"@type":"ListItem","position":3,"name":"Call to Action"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/ca\/#website","url":"https:\/\/bizmarketing.xyz\/ca\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/ca\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=4288"}],"version-history":[{"count":2,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4288\/revisions"}],"predecessor-version":[{"id":21075,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4288\/revisions\/21075"}],"up":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/11783"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=4288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}