{"id":4321,"date":"2018-08-01T12:57:10","date_gmt":"2018-08-01T10:57:10","guid":{"rendered":"https:\/\/bizmarketing.xyz\/automatizacion-de-marketing\/"},"modified":"2026-07-29T14:50:33","modified_gmt":"2026-07-29T12:50:33","slug":"automatizacion-de-marketing","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/","title":{"rendered":"Automatitzaci\u00f3 de M\u00e0rqueting"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Automatitzaci\u00f3 de M\u00e0rqueting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00abNo s\u00f3c un robot. S\u00f3c un androide de protocol, dissenyat per al servei dels humans\u00bb – C-3PO<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

L’automatitzaci\u00f3<\/a> en Inbound M\u00e0rqueting consisteix en l’\u00fas de programari especialitzat per optimitzar, gestionar i monitoritzar de manera eficient diverses accions de comunicaci\u00f3, captaci\u00f3 i m\u00e0rqueting.<\/p>

En lloc d’executar processos mec\u00e0nics de manera manual, l’eina s’encarrega de fer-los autom\u00e0ticament basant-se en una s\u00e8rie de regles i directrius pr\u00e8viament configurades. Tot i aix\u00f2, conv\u00e9 recordar que l’automatitzaci\u00f3 no opera de manera aut\u00f2noma: requereix una estrat\u00e8gia clara, supervisi\u00f3 constant i optimitzaci\u00f3 cont\u00ednua per part nostra. <\/p>

Entre les accions m\u00e9s habituals que s’automatitzen destaquen la gesti\u00f3 de publicacions a les xarxes socials<\/a>, la captura de dades en formularis<\/a>, els enviaments de correu electr\u00f2nic<\/a> i la creaci\u00f3 de fluxos de treball (workflows) per al seguiment de leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

AUTOMATITZACI\u00d3 DE M\u00c0RQUETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Per qu\u00e8 la necessito al meu negoci?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

L’automatitzaci\u00f3 ens permet estalviar temps i esfor\u00e7os en tasques mec\u00e0niques. Aix\u00ed podrem focalitzar la nostra energia en altres aspectes de m\u00e9s dificultat en l’estrat\u00e8gia d’Inbound Marketing. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tControl i seguiment de comandes\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCentralitzar tasques de m\u00e0rqueting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConvertir subscriptors en leads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Automatitzaci\u00f3 de M\u00e0rqueting \u00abNo s\u00f3c un robot. S\u00f3c un androide de protocol, dissenyat per al servei dels humans\u00bb – C-3PO L’automatitzaci\u00f3 en Inbound M\u00e0rqueting consisteix en l’\u00fas de programari especialitzat per optimitzar, gestionar i monitoritzar de manera eficient diverses accions de comunicaci\u00f3, captaci\u00f3 i m\u00e0rqueting. En lloc d’executar processos mec\u00e0nics de manera manual, l’eina s’encarrega […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-4321","page","type-page","status-publish","hentry"],"yoast_head":"\nAutomatitzaci\u00f3 de M\u00e0rqueting | Conceptes b\u00e0sics d'Inobund M\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"L'automatitzaci\u00f3 en Inbound M\u00e0rqueting \u00e9s la utilitzaci\u00f3 d'un software que ens ajuda a monitoritzar i gestionar part de les nostres accions de m\u00e0rqueting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatitzaci\u00f3 de M\u00e0rqueting | Conceptes b\u00e0sics d'Inobund M\u00e0rqueting\" \/>\n<meta property=\"og:description\" content=\"L'automatitzaci\u00f3 en Inbound M\u00e0rqueting \u00e9s la utilitzaci\u00f3 d'un software que ens ajuda a monitoritzar i gestionar part de les nostres accions de m\u00e0rqueting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T12:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automatitzaci\u00f3 de M\u00e0rqueting | Conceptes b\u00e0sics d'Inobund M\u00e0rqueting","description":"L'automatitzaci\u00f3 en Inbound M\u00e0rqueting \u00e9s la utilitzaci\u00f3 d'un software que ens ajuda a monitoritzar i gestionar part de les nostres accions de m\u00e0rqueting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/","og_locale":"ca_ES","og_type":"article","og_title":"Automatitzaci\u00f3 de M\u00e0rqueting | Conceptes b\u00e0sics d'Inobund M\u00e0rqueting","og_description":"L'automatitzaci\u00f3 en Inbound M\u00e0rqueting \u00e9s la utilitzaci\u00f3 d'un software que ens ajuda a monitoritzar i gestionar part de les nostres accions de m\u00e0rqueting.","og_url":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_modified_time":"2026-07-29T12:50:33+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png","type":"image\/png"}],"twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/","url":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/","name":"Automatitzaci\u00f3 de M\u00e0rqueting | Conceptes b\u00e0sics d'Inobund M\u00e0rqueting","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing-300x300.png","datePublished":"2018-08-01T10:57:10+00:00","dateModified":"2026-07-29T12:50:33+00:00","description":"L'automatitzaci\u00f3 en Inbound M\u00e0rqueting \u00e9s la utilitzaci\u00f3 d'un software que ens ajuda a monitoritzar i gestionar part de les nostres accions de m\u00e0rqueting.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing-300x300.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing-300x300.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/ca\/agencia-inbound-marketing-posicionamiento-web-girona\/"},{"@type":"ListItem","position":2,"name":"Inbound Marketing","item":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/"},{"@type":"ListItem","position":3,"name":"Automatitzaci\u00f3 de M\u00e0rqueting"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/ca\/#website","url":"https:\/\/bizmarketing.xyz\/ca\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/ca\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=4321"}],"version-history":[{"count":4,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4321\/revisions"}],"predecessor-version":[{"id":21100,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/4321\/revisions\/21100"}],"up":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/pages\/11783"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=4321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}