{"id":4321,"date":"2018-08-01T12:57:10","date_gmt":"2018-08-01T10:57:10","guid":{"rendered":"https:\/\/bizmarketing.xyz\/automatizacion-de-marketing\/"},"modified":"2026-07-29T14:50:33","modified_gmt":"2026-07-29T12:50:33","slug":"automatizacion-de-marketing","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/","title":{"rendered":"Automatitzaci\u00f3 de M\u00e0rqueting"},"content":{"rendered":"\t\t
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Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Automatitzaci\u00f3 de M\u00e0rqueting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\u00abNo s\u00f3c un robot. S\u00f3c un androide de protocol, dissenyat per al servei dels humans\u00bb – C-3PO<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L’automatitzaci\u00f3<\/a> en Inbound M\u00e0rqueting consisteix en l’\u00fas de programari especialitzat per optimitzar, gestionar i monitoritzar de manera eficient diverses accions de comunicaci\u00f3, captaci\u00f3 i m\u00e0rqueting.<\/p>

En lloc d’executar processos mec\u00e0nics de manera manual, l’eina s’encarrega de fer-los autom\u00e0ticament basant-se en una s\u00e8rie de regles i directrius pr\u00e8viament configurades. Tot i aix\u00f2, conv\u00e9 recordar que l’automatitzaci\u00f3 no opera de manera aut\u00f2noma: requereix una estrat\u00e8gia clara, supervisi\u00f3 constant i optimitzaci\u00f3 cont\u00ednua per part nostra. <\/p>

Entre les accions m\u00e9s habituals que s’automatitzen destaquen la gesti\u00f3 de publicacions a les xarxes socials<\/a>, la captura de dades en formularis<\/a>, els enviaments de correu electr\u00f2nic<\/a> i la creaci\u00f3 de fluxos de treball (workflows) per al seguiment de leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AUTOMATITZACI\u00d3 DE M\u00c0RQUETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Per qu\u00e8 la necessito al meu negoci?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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L’automatitzaci\u00f3 ens permet estalviar temps i esfor\u00e7os en tasques mec\u00e0niques. Aix\u00ed podrem focalitzar la nostra energia en altres aspectes de m\u00e9s dificultat en l’estrat\u00e8gia d’Inbound Marketing. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tControl i seguiment de comandes\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCentralitzar tasques de m\u00e0rqueting\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConvertir subscriptors en leads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Automatitzaci\u00f3 de M\u00e0rqueting \u00abNo s\u00f3c un robot. S\u00f3c un androide de protocol, dissenyat per al servei dels humans\u00bb – C-3PO L’automatitzaci\u00f3 en Inbound M\u00e0rqueting consisteix en l’\u00fas de programari especialitzat per optimitzar, gestionar i monitoritzar de manera eficient diverses accions de comunicaci\u00f3, captaci\u00f3 i m\u00e0rqueting. En lloc d’executar processos mec\u00e0nics de manera manual, l’eina s’encarrega […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-4321","page","type-page","status-publish","hentry"],"yoast_head":"\nAutomatitzaci\u00f3 de M\u00e0rqueting | Conceptes b\u00e0sics d'Inobund M\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"L'automatitzaci\u00f3 en Inbound M\u00e0rqueting \u00e9s la utilitzaci\u00f3 d'un software que ens ajuda a monitoritzar i gestionar part de les nostres accions de m\u00e0rqueting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/automatizacion-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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