{"id":4334,"date":"2018-08-01T13:30:48","date_gmt":"2018-08-01T11:30:48","guid":{"rendered":"https:\/\/bizmarketing.xyz\/puntuacion-de-leads\/"},"modified":"2026-07-31T13:27:23","modified_gmt":"2026-07-31T11:27:23","slug":"puntuacion-de-leads","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/puntuacion-de-leads\/","title":{"rendered":"Puntuaci\u00f3 de Leads"},"content":{"rendered":"\t\t
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Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Puntuaci\u00f3 de Leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00abEstima’ls a tots, confia en alguns, perjudica a ning\u00fa.\u00bb – W. Shakespeare<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La puntuaci\u00f3 de leads o lead scoring<\/em><\/strong> \u00e9s una t\u00e8cnica utilitzada en les estrat\u00e8gies d’Inbound M\u00e0rqueting<\/a> que ens ajuda a classificar els nostres contactes<\/a><\/strong> d’acord amb el potencial de compra.<\/p>

Per aix\u00f2, totes les accions que els contactes realitzin en relaci\u00f3 amb la nostra empresa s\u00f3n interpretades per assignar a aquest contacte una categoria diferent de lead. <\/p>

Per tant, un contacte es pot classificar com: desconegut, visitant, lead, client o promotor.<\/p>

Aquesta classificaci\u00f3, de menor a m\u00e9s import\u00e0ncia, es basa en les 4 fases de l’Inbound M\u00e0rqueting<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PUNTUACI\u00d3 DE LEADS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Per qu\u00e8 ho necessito al meu negoci?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Una puntuaci\u00f3 de leads efectiva ens permetr\u00e0 con\u00e8ixer aquells usuaris que estan a punt per convertir-se en clients i diferenciar-los dels que encara necessiten feina. Tamb\u00e9 ens proporcionar\u00e0 informaci\u00f3 valuosa sobre els nostres contactes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tArribar a nous clients potencials\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConvertir desconeguts en leads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tObtenir informaci\u00f3 fiable i de valor\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e9s informaci\u00f3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Puntuaci\u00f3 de Leads \u00abEstima’ls a tots, confia en alguns, perjudica a ning\u00fa.\u00bb – W. Shakespeare La puntuaci\u00f3 de leads o lead scoring \u00e9s una t\u00e8cnica utilitzada en les estrat\u00e8gies d’Inbound M\u00e0rqueting que ens ajuda a classificar els nostres contactes d’acord amb el potencial de compra. Per aix\u00f2, totes les accions que els contactes realitzin en […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":11783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-4334","page","type-page","status-publish","hentry"],"yoast_head":"\nPuntuaci\u00f3 de Leads | Conceptes d'Inbound Marketing<\/title>\n<meta name=\"description\" content=\"La puntuaci\u00f3 de leads \u00e9s una t\u00e8cnica d'Inbound M\u00e0rqueting que ens ajuda a classificar els nostres contactes d'acord amb el seu potencial de compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/puntuacion-de-leads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puntuaci\u00f3 de Leads | Conceptes d'Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"La puntuaci\u00f3 de leads \u00e9s una t\u00e8cnica d'Inbound M\u00e0rqueting que ens ajuda a classificar els nostres contactes d'acord amb el seu potencial de compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/puntuacion-de-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T11:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/puntuacion-leads-lead-socrting-inbound-marketing-bizmarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" 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