{"id":13045,"date":"2018-11-15T08:56:03","date_gmt":"2018-11-15T07:56:03","guid":{"rendered":"https:\/\/bizmarketing.xyz\/segmentacio-amb-instagram\/"},"modified":"2025-07-24T10:49:49","modified_gmt":"2025-07-24T08:49:49","slug":"segmentacio-amb-instagram","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/segmentacio-amb-instagram\/","title":{"rendered":"Segmentaci\u00f3 amb Instagram"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13045\" class=\"elementor elementor-13045 elementor-13002\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd28fb e-flex e-con-boxed e-con e-parent\" data-id=\"3bd28fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-053c70e elementor-widget elementor-widget-text-editor\" data-id=\"053c70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Instagram \u00e9s una xarxa social imprescindible en una estrat\u00e8gia d&#8217;<a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-inbound-marketing\">Inbound Marketing<\/a>. \u00c9s una de les xarxes socials amb m\u00e9s potencial actualment. Quan tenim un negoci \u00e9s important decidir a quines xarxes socials estar ia quines no. Tot i que Instagram sigui una de les xarxes socials per excel\u00b7l\u00e8ncia, aix\u00f2 no significa que el nostre negoci hi ha d&#8217;estar obligat\u00f2riament. Algunes de les preguntes que ens hem de fer per saber si cal que la nostra empresa tingui pres\u00e8ncia a Instagram s\u00f3n les seg\u00fcents:   <\/p><ul><li>\u00abEl meu p\u00fablic objectiu \u00e9s a Instagram?\u00bb<\/li><li>\u00abHi ha la possibilitat d&#8217;aconseguir leads, clients potencials en aquesta xarxa?\u00bb<\/li><li>\u00abEl p\u00fablic d&#8217;Instagram est\u00e0 interessat en all\u00f2 que jo li ofereixo?\u00bb<\/li><\/ul><p> <\/p><p>Si la resposta a aquestes preguntes \u00e9s que s\u00ed, endavant. Comencem creant un perfil de la nostra empresa a Instagram i tot seguit planifiquem l&#8217;estrat\u00e8gia m\u00e9s encertada per fer que aquests usuaris es converteixin en futurs <a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#leads\">leads<\/a> i acabin comprant els nostres productes i\/o serveis. <\/p><p>Si b\u00e9 \u00e9s cert que la publicitat a Instagram segueix sent uns dels pilars fonamentals per a una bona estrat\u00e8gia, cada cop m\u00e9s \u00e9s la pres\u00e8ncia dels INFLUENCERS en negocis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bda357 elementor-widget elementor-widget-heading\" data-id=\"5bda357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3 amb Instagram, creaci\u00f3 d'anuncis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16967a6 elementor-widget elementor-widget-text-editor\" data-id=\"16967a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una de les millors maneres per ampliar i arribar a nous usuaris a trav\u00e9s d&#8217;Instagram \u00e9s la creaci\u00f3 d&#8217;anuncis. Per aix\u00f2, \u00e9s important tenir clara la nostra audi\u00e8ncia per aix\u00ed poder segmentar-la i optimitzar-la. <\/p><p>Actualment, hi ha aproximadament 2.271 milions de persones actives que utilitzen Facebook\/Instagram de manera mensual.<\/p><p>Tota aquesta audi\u00e8ncia amb gustos, localitats, i personalitats diferents, aleshores imagina&#8217;t crear un anunci i intentar mostrar-los el mateix anunci a tothom. Un complet error i p\u00e8rdua de diners. <\/p><p>\u00c9s per aix\u00f2 que en la creaci\u00f3 d&#8217;anuncis, Meta (Facebook) permet la segmentaci\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b82c15c elementor-widget elementor-widget-heading\" data-id=\"b82c15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"white-space: normal;margin: 15px 0px;font-family:\">Tipus de segmentaci\u00f3 amb Instagram<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7213f8 elementor-widget elementor-widget-text-editor\" data-id=\"b7213f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hi ha diverses variants de segmentaci\u00f3 del nostre p\u00fablic amb Instagram. Podem segmentar els usuaris per localitats, interessos, gent que han interactuat amb algun dels nostres v\u00eddeos, usuaris que han emplenat un formulari de contacte i fins i tot usuaris que han interactuat amb el perfil d&#8217;empresa d&#8217;Instagram. <\/p><p>Aquests s\u00f3n els tipus de segmentaci\u00f3:<\/p><ul><li>Segmentaci\u00f3 per interessos: segmentaci\u00f3 geogr\u00e0fica, demogr\u00e0fica, de comportament\u2026 genial per cercar p\u00fablic que no ens coneixen absolutament de res.<\/li><li aria-level=\"1\">P\u00fablics personalitzats: ideals per fer retargeting, el t\u00edpic exemple de la \u201cbossa que et persegueix\u201d \u00e9s a dir, busques una bossa per internet o perfil d&#8217;instagram i en sortir et comencen a sortir anuncis de la mateixa bossa a tot arreu.<\/li><li aria-level=\"1\">P\u00fablics similars: ideals per trobar usuaris similars als que han comprat i\/o han accedit a una p\u00e0gina espec\u00edfica del teu lloc web.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067da56 elementor-widget elementor-widget-image\" data-id=\"067da56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"622\" height=\"462\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10.35.30.webp\" class=\"attachment-large size-large wp-image-13017\" alt=\"Captura de pantalla de ejemplo de segmentaci\u00f3n geografica Instagram\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10.35.30.webp 622w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10.35.30-300x223.webp 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092f1c3 elementor-widget elementor-widget-image\" data-id=\"092f1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"404\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10.webp\" class=\"attachment-large size-large wp-image-13019\" alt=\"Captura de pantalla de segmentaci\u00f3n por edad y idioma Instagram\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10.webp 624w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10-300x194.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108a1c3 elementor-widget elementor-widget-image\" data-id=\"108a1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"615\" height=\"156\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10-1.webp\" class=\"attachment-large size-large wp-image-13021\" alt=\"Captura de pantalla de ejemplo de la barra que te permite buscar otras formas de segmentaci\u00f3n en instagram\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10-1.webp 615w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2022-03-24-a-las-10-1-300x76.webp 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9359bf2 elementor-widget elementor-widget-text-editor\" data-id=\"9359bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A cadascuna d&#8217;aquestes opcions podem decidir quins usuaris volem anar a buscar segons els seus interessos, la seva localitzaci\u00f3, etc.<\/p><p>A m\u00e9s, ens permet escollir els usuaris segons altres variables: el temps que fa que han fet aquesta acci\u00f3 i\/o interactuat amb algun dels nostres anuncis, amb el nostre perfil, etc.<\/p><p>Gr\u00e0cies a totes aquestes funcions, Instagram t\u00e9 cada cop m\u00e9s for\u00e7a i augmenta considerablement les oportunitats d&#8217;arribar al nostre target i aconseguir clients potencials i seguidors de la nostra marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031629b elementor-widget elementor-widget-html\" data-id=\"031629b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": 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Quan tenim un negoci \u00e9s important decidir a quines xarxes socials estar ia quines no. Tot i que Instagram sigui una de les xarxes socials per excel\u00b7l\u00e8ncia, aix\u00f2 no significa que el nostre negoci hi ha d\u2019estar obligat\u00f2riament.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/segmentacion-para-crear-anuncios-en-instagram-bizmarketing-1536x864.webp\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Marta Romo\",\n    \"url\": \"https:\/\/blog.bizmarketing.xyz\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2018-11-15\",\n  \"dateModified\": \"2025-07-24\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instagram \u00e9s una xarxa social imprescindible en una estrat\u00e8gia d&#8217;Inbound Marketing. \u00c9s una de les xarxes socials amb m\u00e9s potencial actualment. Quan tenim un negoci \u00e9s important decidir a quines xarxes socials estar ia quines no. Tot i que Instagram sigui una de les xarxes socials per excel\u00b7l\u00e8ncia, aix\u00f2 no significa que el nostre negoci hi ha d&#8217;estar obligat\u00f2riament.   <\/p>\n","protected":false},"author":11,"featured_media":14622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[203],"tags":[],"class_list":["post-13045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentaci\u00f3 amb Instagram | BizMarketing<\/title>\n<meta name=\"description\" content=\"Descobreix com aplicar la segmentaci\u00f3 amb Instagram per arribar al teu p\u00fablic ideal i augmentar les conversions en xarxes socials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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