{"id":13128,"date":"2019-07-23T15:44:12","date_gmt":"2019-07-23T13:44:12","guid":{"rendered":"https:\/\/bizmarketing.xyz\/?p=13128"},"modified":"2026-03-27T14:46:55","modified_gmt":"2026-03-27T13:46:55","slug":"com-posicionar-paraules-clau-en-tu-web-es-ranking","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/com-posicionar-paraules-clau-en-tu-web-es-ranking\/","title":{"rendered":"Com posicionar paraules clau a la teva web? SE Ranking l&#8217;eina SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13128\" class=\"elementor elementor-13128 elementor-13104\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5442f30 e-flex e-con-boxed e-con e-parent\" data-id=\"5442f30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dc1e8 elementor-widget elementor-widget-text-editor\" data-id=\"c9dc1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Actualment \u00e9s molt important <strong>posicionar paraules clau <\/strong>si vols que la teva p\u00e0gina web surti en un dels primers resultats de Google. Posicionant paraules clau es vol aconseguir m\u00e9s <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/com-augmentar-les-visites-de-qualitat-a-la-meva-web\" rel=\" noopener\">tr\u00e0nsit org\u00e0nic<\/a> i <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci\" rel=\" noopener\">augmentar els leads de qualitat.<\/a><\/p><p>Per aix\u00f2 avui parlarem de SE Ranking una eina SEO professional per\u00f2 alhora de f\u00e0cil utilitat que t&#8217;ajudar\u00e0 a posicionar les teves paraules clau a Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8107f38 elementor-widget elementor-widget-heading\" data-id=\"8107f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e8 \u00e9s SE Ranking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff3f12 elementor-widget elementor-widget-text-editor\" data-id=\"aff3f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/seranking.com\/es\/\" target=\"_blank\" rel=\"noopener\">SE Ranking <\/a><\/strong>\u00e9s una eina que ens ajuda a<strong> posicionar paraules clau de la nostra web. <\/strong>Per a aix\u00f2 ens ensenya com hem de treballar les nostres paraules claus per millorar el posicionament de la nostra p\u00e0gina web dins dels cercadors com Google o Bing. Ho fa a trav\u00e9s del <strong>monitoratge de les posicions de paraules<\/strong> de qualsevol p\u00e0gina web que li indiquem, a nivell local o mundial i amb els diferents motors de cerca.<\/p><p>El monitoratge de posicions de paraules clau \u00e9s el proc\u00e9s de seguiment de les paraules clau que es fa de manera autom\u00e0tica i aut\u00f2noma. Amb el monitoratge podem tenir el control necessari a l&#8217;hora de prendre una decisi\u00f3 en relaci\u00f3 amb la posici\u00f3 de la nostra p\u00e0gina web. Aquest control \u00e9s necessari a lhora de prendre una decisi\u00f3 en relaci\u00f3 amb la posici\u00f3 de la nostra p\u00e0gina web.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6963f7b elementor-widget elementor-widget-image\" data-id=\"6963f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"435\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.56.33.webp\" class=\"attachment-large size-large wp-image-13110\" alt=\"Interfaz de SE Ranking con an\u00e1lisis de dificultad y volumen de b\u00fasqueda para posicionar palabras clave\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.56.33.webp 780w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.56.33-300x167.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.56.33-768x428.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b63d7 elementor-widget elementor-widget-text-editor\" data-id=\"69b63d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aquesta eina ens permet b\u00e0sicament <strong>4 funcions de control i an\u00e0lisi de les nostres paraules clau:<\/strong><\/p><ul><li>Definir les paraules clau que volem posicionar a la nostra web.<\/li><li>Investigar noves paraules clau i les dels nostres competidors.<\/li><li>Avaluar la for\u00e7a del nostre domini a Internet.<\/li><li>Crear informes peri\u00f2dics del posicionament de les nostres paraules clau.<\/li><\/ul><p>SE Ranking sens dubte sest\u00e0 tornant leina favorita de les empreses a lhora de buscar paraules clau i treballar el SEO de manera professional i enfocat a resultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a2e9a elementor-widget elementor-widget-heading\" data-id=\"62a2e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per qu\u00e8 utilitzar SE Ranking per posicionar paraules clau?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da7a6b elementor-widget elementor-widget-text-editor\" data-id=\"1da7a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Utilitzant SE Ranking, una de les primeres funcionalitats que veur\u00e0s \u00e9s que pots definir les paraules clau que vols posicionar. El programa us informa en quina posici\u00f3 surt la vostra web a Google, o qualsevol cercador que us interessi, quan alg\u00fa busca aquesta paraula clau. <\/p><p><a href=\"https:\/\/seranking.com\/es\/\" target=\"_blank\" rel=\"noopener\">SE Ranking<\/a> tamb\u00e9 t&#8217;informa de la posici\u00f3 de paraules clau en qualsevol localitzaci\u00f3 que tu decideixis. <\/p><p>Un altre dels grans avantatges de SE Ranking \u00e9s esbrinar les <strong>paraules clau dels teus competidors.<\/strong> Nom\u00e9s en entrar la teva URL i la de la web del teu competidor podr\u00e0s descobrir quines paraules clau volen posicionar a la seva web aquest competidor. Tamb\u00e9 podr\u00e0s veure quines s\u00f3n les paraules que estan m\u00e9s ben posicionades i el nombre de cerques que obtenen aquestes paraules clau. M\u00e9s que \u00fatil, oi?   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba14b1 elementor-widget elementor-widget-image\" data-id=\"3ba14b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"377\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.59.36.webp\" class=\"attachment-large size-large wp-image-13112\" alt=\"Buscador de SE Ranking para analizar la competencia y posicionar palabras clave de forma estrat\u00e9gica\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.59.36.webp 780w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.59.36-300x145.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-14.59.36-768x371.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c27b327 elementor-widget elementor-widget-heading\" data-id=\"c27b327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Informes amb SE Ranking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173e831 elementor-widget elementor-widget-text-editor\" data-id=\"173e831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Finalment et volem parlar dels informes que t&#8217;ofereix aquesta eina per <strong>posicionar paraules clau.<\/strong> SE Ranking fa una an\u00e0lisi extensa de la teva p\u00e0gina web de manera que defineix la<em> For\u00e7a del teu Domini<\/em> a Internet. \u00c9s a dir, analitza qu\u00e8 tan important \u00e9s la teva web a Internet de l&#8217;1 al 10.  <\/p><p>D&#8217;altra banda, permet crear informes peri\u00f2dics i personalitzables. Aix\u00f2 serveix per veure l&#8217;evoluci\u00f3 de les paraules clau aix\u00ed com la teva situaci\u00f3 als cercadors d&#8217;Internet.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bae99 elementor-widget elementor-widget-image\" data-id=\"17bae99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"178\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-15.02.01.webp\" class=\"attachment-large size-large wp-image-13114\" alt=\"Opciones de SE Ranking para seleccionar proyecto o plantilla y comenzar a posicionar palabras clave.\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-15.02.01.webp 780w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-15.02.01-300x68.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2023-05-30-a-les-15.02.01-768x175.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338ded3 elementor-widget elementor-widget-text-editor\" data-id=\"338ded3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sens dubte creiem que, si ets una empresa amb ganes d&#8217;evolucionar al <a href=\"https:\/\/bizmarketing.xyz\/inbound-marketing-2\/\" rel=\" noopener\">M\u00e0rqueting Digital,<\/a> no et pots deixar perdre una eina tan potent com <strong>SE Ranking.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a7817 elementor-widget elementor-widget-heading\" data-id=\"37a7817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I qu\u00e8 passa amb Google i la intel\u00b7lig\u00e8ncia artificial?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f6ea4 elementor-widget elementor-widget-text-editor\" data-id=\"96f6ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tot i que ara fem servir cada vegada m\u00e9s eines com ChatGPT per buscar respostes r\u00e0pides, Google segueix sent el lloc on es decideix quins webs tenen visibilitat real.<\/p><p>La IA et pot ajudar a generar textos o idees, per\u00f2 el posicionament segueix depenent de factors cl\u00e0ssics com l&#8217;autoritat del teu domini, l&#8217;optimitzaci\u00f3 dels continguts i, s\u00ed, les paraules clau.<\/p><p>Per aix\u00f2 eines com SE Ranking segueixen sent tan necess\u00e0ries. Perqu\u00e8 t&#8217;ajuden a mantenir la teva estrat\u00e8gia SEO viva, actualitzada i enfocada a resultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c3e27 elementor-widget elementor-widget-heading\" data-id=\"97c3e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per on comen\u00e7ar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec29f4 elementor-widget elementor-widget-text-editor\" data-id=\"1ec29f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si est\u00e0s comen\u00e7ant a treballar el teu posicionament SEO, o si ja fa temps que no saps si vas en la direcci\u00f3 correcta, et recomanem:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6628de elementor-widget elementor-widget-image\" data-id=\"e6628de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/ca\/website-grader\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-1024x512.jpg\" class=\"attachment-large size-large wp-image-18371\" alt=\"BANNER CTA auditoria seo - ES\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-1024x512.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-300x150.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-768x384.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-1536x768.jpg 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA.jpg 1875w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62956e elementor-widget elementor-widget-text-editor\" data-id=\"c62956e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A BizMarketing treballem amb eines com SE Ranking per ajudar-te a escalar posicions a Google amb estrat\u00e8gia i claredat. Si vols que et donem un cop de m\u00e0\u2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2238fc elementor-widget elementor-widget-html\" data-id=\"b2238fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/com-posicionar-paraules-clau-en-tu-web-es-ranking\/\"\n  },\n  \"headline\": \"Com posicionar paraules clau a la teva web? SE Ranking l\u2019eina SEO\",\n  \"description\": \"Actualment \u00e9s molt important posicionar paraules clau si vols que la teva p\u00e0gina web surti en un dels primers resultats de Google. Posicionant paraules clau es vol aconseguir m\u00e9s tr\u00e0nsit org\u00e0nic i augmentar els leads de qualitat. Per aix\u00f2 avui parlarem de SE Ranking una eina SEO professional per\u00f2 alhora de f\u00e0cil utilitat que t\u2019ajudar\u00e0 a posicionar les teves paraules clau a Google.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/04\/Capcalera-blog-1-3-1536x864.png\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Xavier Romo\",\n    \"url\": \"https:\/\/blog.bizmarketing.xyz\/ca\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2019-07-23\",\n  \"dateModified\": \"2026-03-27\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Actualment \u00e9s molt important posicionar paraules clau si vols que la teva p\u00e0gina web surti en un dels primers resultats de Google. Posicionant paraules clau es vol aconseguir m\u00e9s tr\u00e0nsit org\u00e0nic i augmentar els leads de qualitat.  <\/p>\n","protected":false},"author":1,"featured_media":14677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-13128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-i-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com posicionar paraules clau a la teva web amb SE Ranking<\/title>\n<meta name=\"description\" content=\"Descobreix com posicionar paraules clau a la teva web amb SE Ranking, una eina SEO que t&#039;ajuda a analitzar i monitoritzar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/com-posicionar-paraules-clau-en-tu-web-es-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com posicionar paraules clau a la teva web amb SE Ranking\" \/>\n<meta property=\"og:description\" content=\"Descobreix com posicionar paraules clau a la teva web amb SE Ranking, una eina SEO que t&#039;ajuda a analitzar i monitoritzar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/com-posicionar-paraules-clau-en-tu-web-es-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T13:44:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T13:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/07\/Capcalera-blog-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Xavier Romo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xavier Romo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-posicionar-paraules-clau-en-tu-web-es-ranking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-posicionar-paraules-clau-en-tu-web-es-ranking\\\/\"},\"author\":{\"name\":\"Xavier Romo\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/57a18de7a6b5fa81f17686082da7223a\"},\"headline\":\"Com posicionar paraules clau a la teva web? 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