{"id":13672,"date":"2019-02-11T13:46:57","date_gmt":"2019-02-11T12:46:57","guid":{"rendered":"https:\/\/bizmarketing.xyz\/7-passos-estrategia-inbound-marketing\/"},"modified":"2025-07-29T12:41:19","modified_gmt":"2025-07-29T10:41:19","slug":"7-passos-estrategia-inbound-marketing","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/","title":{"rendered":"7 passos per implementar una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting a la teva empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13672\" class=\"elementor elementor-13672 elementor-13660\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-360bd86 e-flex e-con-boxed e-con e-parent\" data-id=\"360bd86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d769a3a elementor-widget elementor-widget-text-editor\" data-id=\"d769a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L<strong><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/qu%C3%A8-%C3%A9s-linbound-m%C3%A0rqueting?hsLang=ca\">&#8216;Inbound M\u00e0rquetin<\/a>g \u00e9s una tend\u00e8ncia consolidada de <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/el-inbound-m%C3%A0rqueting-pren-el-control-la-mort-del-m%C3%A0rqueting-digital?hsLang=ca\">m\u00e0rqueting digital.<\/a><\/strong> La seva metodologia basada en l&#8217;atracci\u00f3 de l&#8217;usuari ja ha donat els resultats esperats a moltes empreses i les ha ajudat a <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/com-augmentar-les-visites-de-qualitat-a-la-meva-web?hsLang=ca\">augmentar el tr\u00e0nsit de qualitat de la seva web<\/a>, a <a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#leads\">atreure de nous leads<\/a>, a incrementar els <a href=\"http:\/\/bizmarketing.xyz\/ca\/formularios\/\">formularis<\/a> rebuts o a posicionar millor la seva web en els cercadors.<\/p><p>Tot i que l\u2019Inbound M\u00e0rqueting \u00e9s una metodologia que demana cert temps per veure&#8217;n els resultats, comen\u00e7ar a <strong>implementar una estrat\u00e8gia d\u2019Inbound M\u00e0rqueting<\/strong> \u00e9s possible en qualsevol empresa i no requereix molt m\u00e9s que concentraci\u00f3 i una fixaci\u00f3 clara dels objectius de l&#8217;empresa. <\/p><p>Aix\u00ed doncs, si vols fer el salt i implementar una estrat\u00e8gia d\u2019Inbound M\u00e0rqueting per a la teva empresa, a continuaci\u00f3 t&#8217;expliquem els 7 passos b\u00e0sics amb els quals podr\u00e0s aconseguir els teus objectius.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b21f60 elementor-widget elementor-widget-heading\" data-id=\"1b21f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els 7 passos per establir una estrat\u00e8gia d\u2019Inbound M\u00e0rqueting per a la teva empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5663c elementor-widget elementor-widget-text-editor\" data-id=\"1b5663c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recorda que una estrat\u00e8gia \u00e9s un pla d&#8217;acci\u00f3 que tra\u00e7a una persona o empresa per aconseguir uns objectius concrets. Per tant \u00e9s molt important que defineixis els teus objectius abans de comen\u00e7ar a crear l&#8217;estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting per a la teva empresa. Aquests t&#8217;ajudaran a saber quina \u00e9s la meta que vols aconseguir amb les teves accions.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24026c elementor-widget elementor-widget-heading\" data-id=\"c24026c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1- Identifica l'aud\u00e8ncia de la teva empresa: Defineix el teu Buyer persona<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e53f603 elementor-widget elementor-widget-text-editor\" data-id=\"e53f603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si volem establir una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting per a la nostra empresa, primer hem de saber a quines persones dirigim les nostres accions. \u00c9s a dir, els que s\u00f3n els nostres <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-%C3%A9s-important-un-buyer-persona?hsLang=ca\">Buyer Persona<\/a>. <\/p><p><strong>Els<\/strong> <strong>Buyer Persona s\u00f3n peces clau<\/strong> en qualsevol estrat\u00e8gia d\u2019Inbound M\u00e0rqueting. Es tracta del model del teu client ideal que compra el teu producte o servei. Per definir-los cal investigar els contactes de la pr\u00f2pia empresa i analitzar els clients actuals. A partir d&#8217;ells podr\u00e0s definir, sempre el m\u00e9s detallat possible, el Buyer Persona de la teva empresa.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41eb069 elementor-widget elementor-widget-image\" data-id=\"41eb069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"160\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/plantilla-buyer-persona-general-descargar-cat.png\" class=\"attachment-large size-large wp-image-13640\" alt=\"Plantilla buyer persona per a empreses b2b.\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/plantilla-buyer-persona-general-descargar-cat.png 1000w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/plantilla-buyer-persona-general-descargar-cat-300x60.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/plantilla-buyer-persona-general-descargar-cat-768x154.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880f6c6 elementor-widget elementor-widget-heading\" data-id=\"880f6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2- Defineix el comportament de compra, el Buyer Journey, de l'usuari ideal de la teva empresa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d3e7c elementor-widget elementor-widget-text-editor\" data-id=\"93d3e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un cop establert el Buyer Persona has de definir quin \u00e9s el seu cicle o cam\u00ed de compra, \u00e9s a dir, el <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/#buyer-journey\">Buyer Journey<\/a>. Quan parlem de Buyer Journey ens referim al proc\u00e9s que el Buyer Persona de la teva empresa recorre des del moment que percep una necessitat fins que decideix adquirir un producte o servei per satisfer-la. <\/p><p>Saber exactament el cam\u00ed que realitza el teu Buyer Persona t&#8217;ajudar\u00e0 a <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/#funnel\">determinar les teves accions <\/a>en cadascuna de les <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/#fases-inbound\">fases Inbound<\/a>. Per exemple, saber que el teu Buyer Persona busca molta informaci\u00f3 abans d&#8217;adquirir el teu producte t&#8217;ajudar\u00e0 a definir on i com has d&#8217;estar a Internet perqu\u00e8 trobi a la teva empresa i no la compet\u00e8ncia. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbb9f7 elementor-widget elementor-widget-heading\" data-id=\"9cbb9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3- Dissenya el pla de venda de la teva empresa basant-te en la metodologia d'Inbound M\u00e0rqueting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b53634 e-flex e-con-boxed e-con e-parent\" data-id=\"2b53634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-948da41 e-con-full e-flex e-con e-child\" data-id=\"948da41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2638a elementor-widget elementor-widget-image\" data-id=\"aa2638a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"759\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-1024x971.png\" class=\"attachment-large size-large wp-image-4208\" alt=\"Inbound Funnel para seguir una estrategia inbound marketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-1024x971.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-300x284.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-768x728.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing.png 1076w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b5e6f8 e-con-full e-flex e-con e-child\" data-id=\"7b5e6f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793d279 elementor-widget elementor-widget-text-editor\" data-id=\"793d279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Basant-te en les <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/#funnel\">4 fases de la metodologia de l&#8217;Inbound M\u00e0rquetin<\/a>g i tenint present al teu Buyer Persona i el seu Buyer Journey en tot moment, ara cal establir les <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/qu%C3%A8-%C3%A9s-el-inbound-funnel-o-embut-de-inbound-m%C3%A0rqueting?hsLang=ca\">accions que implementar\u00e0s a cada fase del proc\u00e9s de venda.<\/a><\/p><p>Quines accions realitzar\u00e0s per atraure el teu Buyer Persona i cridar la seva atenci\u00f3? Com convertir\u00e0s als visitants desconeguts en clients? De quina manera els delectar\u00e0s perqu\u00e8 es converteixin en ambaixadors de la teva marca?  <\/p><p>El disseny d&#8217;aquest pla pot semblar-te, en un principi, una feina tit\u00e0nica. No t&#8217;espantis. Si has definit b\u00e9 com \u00e9s el teu Buyer Persona i el seu Buyer Journey, omplir aquest pla per a la teva empresa no ser\u00e0 tan complicat. Defineix accions que siguin d&#8217;utilitat al teu Buyer Persona.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-885b026 e-flex e-con-boxed e-con e-parent\" data-id=\"885b026\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-964c723 elementor-widget elementor-widget-heading\" data-id=\"964c723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4- Elabora una estrat\u00e8gia de continguts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c859113 elementor-widget elementor-widget-text-editor\" data-id=\"c859113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nodrir internet de continguts de qualitat ser\u00e0 b\u00e0sic si volem existir, posicionar-nos i ser una opci\u00f3 fiable per als nostres usuaris. <strong>Produir els teus propis <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-que-hauries-apostar-pel-content-marqueting?hsLang=ca\">continguts de qualitat<\/a><\/strong> far\u00e0 que estiguis present en totes les fases del Buyer Journey i aix\u00ed puguis crear una relaci\u00f3 de confian\u00e7a amb el teu client ideal i <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/com-augmentar-les-visites-de-qualitat-a-la-meva-web?hsLang=ca\">atreure tr\u00e0nsit de qualitat a la teva web.<\/a><\/p><p>Per fer-ho, comen\u00e7a a elaborar una estrat\u00e8gia de continguts de qualitat basant-te en els interessos que t\u00e9 el <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-%C3%A9s-important-un-buyer-persona?hsLang=ca\">Buyer Persona <\/a>de la teva empresa en cada <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/qu%C3%A8-%C3%A9s-el-inbound-funnel-o-embut-de-inbound-m%C3%A0rqueting?hsLang=ca\">fase del seu cicle de compra<\/a>. Amb la informaci\u00f3 que has reunit et ser\u00e0 senzill definir quins articles de bloc interessen al teu client i quins no gr\u00e0cies al fet que coneixer\u00e0s les seves prefer\u00e8ncies al detall.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d163059 elementor-widget elementor-widget-text-editor\" data-id=\"d163059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2192 <strong> Pot ser que tamb\u00e9 t&#8217;interessi:<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-que-hauries-apostar-pel-content-marqueting?hsLang=ca\"> <\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-que-hauries-apostar-pel-content-marqueting?hsLang=ca\">Per qu\u00e8 hauries d&#8217;apostar pel Content M\u00e0rqueting?<\/a><\/strong>\u2190<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2400a elementor-widget elementor-widget-text-editor\" data-id=\"7c2400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elabora continguts per a totes les fases del cicle de compra i tingues present <strong>introduir paraules clau o Keywords<\/strong> als teus escrits. Aquestes t&#8217;ajudaran a posicionar els teus missatges mitjan\u00e7ant el <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/que-es-el-seo-i-per-a-que-serveix-google?hsLang=ca\">SEO<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6ee1f5 e-flex e-con-boxed e-con e-parent\" data-id=\"b6ee1f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae85fcf elementor-widget elementor-widget-heading\" data-id=\"ae85fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5- Elabora un calendari de distribuci\u00f3 de continguts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8ee7a elementor-widget elementor-widget-text-editor\" data-id=\"0a8ee7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Desenvolupar continguts no \u00e9s suficient si no som capa\u00e7os de fer-los arribar al nostre Buyer Persona. Recorda que, per aconseguir l&#8217;\u00e8xit d&#8217;una estrat\u00e8gia de continguts, cal <strong>oferir els continguts adequats en el moment adequat.<\/strong> <\/p><p>Aix\u00ed que elabora un calendari per distribuir els teus continguts, ja sigui a les <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/social-media\/\">xarxes socials<\/a> o a trav\u00e9s d&#8217;altres eines com ara l<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/email-marketing\/\">&#8216;email m\u00e0rqueting<\/a> o <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/anuncios\/\">ADS<\/a>. \u00c9s important que planifiquis la distribuci\u00f3 de continguts a llarg termini per tenir una visi\u00f3 clara de com es desenvolupar\u00e0 la teva estrat\u00e8gia. No et preocupis, sempre ets a temps de modificar i corregir si en un futur aquesta programaci\u00f3 no s&#8217;ajusta als teus objectius empresarials.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02784bd elementor-widget elementor-widget-heading\" data-id=\"02784bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6- Automatitza accions i estalvia esfor\u00e7os.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504a71b elementor-widget elementor-widget-text-editor\" data-id=\"504a71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ara que ja tens establertes les accions b\u00e0siques de la teva estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting per a la teva empresa, comen\u00e7a a automatitzar. Una <strong><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/que-es-la-automatitzaci%C3%B3-de-inbound-marqueting?hsLang=ca\">bona automatitzaci\u00f3 de les accions<\/a><\/strong> et permetr\u00e0 estalviar temps i treball en aquelles accions que no requereixen un esfor\u00e7 m\u00e9s enll\u00e0 del mec\u00e0nic. <\/p><p>Per fer-ho cal ser capa\u00e7 de segmentar les nostres audi\u00e8ncies i nodrir-les amb <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/contenido-inteligente\/\">smart content.<\/a> No oblidis que l&#8217;automatitzaci\u00f3 va de la m\u00e0 de la <strong>personalitzaci\u00f3<\/strong>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d7664 elementor-widget elementor-widget-image\" data-id=\"e2d7664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"351\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/personalizacions-inbound-marketing-bizmarketing-ebook-1024x449.png\" class=\"attachment-large size-large wp-image-13665\" alt=\"Ebook para aplicar una estrategia inbound marketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/personalizacions-inbound-marketing-bizmarketing-ebook-1024x449.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/personalizacions-inbound-marketing-bizmarketing-ebook-300x131.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/personalizacions-inbound-marketing-bizmarketing-ebook-768x337.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/personalizacions-inbound-marketing-bizmarketing-ebook.png 1175w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25758d0 e-flex e-con-boxed e-con e-parent\" data-id=\"25758d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-512cdb9 elementor-widget elementor-widget-heading\" data-id=\"512cdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7- Analitza resultats i replanteja accions.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfbe87 elementor-widget elementor-widget-text-editor\" data-id=\"acfbe87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No hi ha cap recepta m\u00e0gica perqu\u00e8 una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting funcioni a la primera. Encara que una bona definici\u00f3 d&#8217;objectius, un bon an\u00e0lisi del Buyer Persona i el Buyer Journey i una bona redacci\u00f3 i planificaci\u00f3 de continguts pot encaminar-te cap a l&#8217;\u00e8xit, segurament <strong>caldr\u00e0 anar ajustant l&#8217;estrat\u00e8gia al llarg del cam\u00ed.<\/strong> <\/p><p>D&#8217;aquesta manera, a mesura que vagis obtenint resultats, <a href=\"http:\/\/bizmarketing.xyz\/ca\/analitica-e-informes\/\">informes i anal\u00edtiques <\/a>de les teves accions, podr\u00e0s determinar quines t\u00e8cniques funcionen i quines no. A partir d&#8217;aix\u00f2 ser\u00e0 vital que replantegis i ajustis les teves accions i la teva estrat\u00e8gia per aconseguir els teus objectius empresarials.  <\/p><p>Si has arribat fins al final, \u00e9s que realment t&#8217;est\u00e0s plantejat implementar una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting per a la teva empresa. No ho dubtis m\u00e9s i <strong>comen\u00e7a ja mateix<\/strong>! Si tens qualsevol dubte, estem aqu\u00ed per ajudar-te a desenvolupar la teva estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2542f7d e-flex e-con-boxed e-con e-parent\" data-id=\"2542f7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e02b96 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e02b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T'ajudem?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-852e4d8 elementor-widget elementor-widget-html\" data-id=\"852e4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/\"\n  },\n  \"headline\": \"7 passos per implementar una estrat\u00e8gia d'Inbound M\u00e0rqueting a la teva empresa\",\n  \"description\": \"Descobreix els 7 passos fonamentals per dissenyar i implementar una estrat\u00e8gia d'Inbound Marketing que augmenti el tr\u00e0nsit, generi leads qualificats i potenci\u00ef el creixement de la teva empresa.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2-1024x576.png\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Judit Buscat\u00f3\",\n    \"url\": \"https:\/\/blog.bizmarketing.xyz\/ca\/author\/judit-buscat%C3%B3\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/blog.bizmarketing.xyz\/hs-fs\/hubfs\/bizmarketing-logo-blog-agencia-inbound-marketing-girona.png?width=1475&name=bizmarketing-logo-blog-agencia-inbound-marketing-girona.png\"\n    }\n  },\n  \"datePublished\": \"2025-05-28\",\n  \"dateModified\": \"2025-05-28\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;Inbound M\u00e0rqueting \u00e9s una tend\u00e8ncia consolidada de m\u00e0rqueting digital. La seva metodologia basada en l&#8217;atracci\u00f3 de l&#8217;usuari ja ha donat els resultats esperats a moltes empreses i les ha ajudat a augmentar el tr\u00e0nsit de qualitat de la seva web, a atreure de nous leads, a incrementar els formularis rebuts o a posicionar millor la seva web en els cercadors. <\/p>\n","protected":false},"author":13,"featured_media":13663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"class_list":["post-13672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com aplicar una estrat\u00e8gia Inbound Marketing en 7 passos<\/title>\n<meta name=\"description\" content=\"Descobreix com implementar una estrat\u00e8gia Inbound Marketing pas a pas per atraure clients, generar leads i augmentar les vendes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com aplicar una estrat\u00e8gia Inbound Marketing en 7 passos\" \/>\n<meta property=\"og:description\" content=\"Descobreix com implementar una estrat\u00e8gia Inbound Marketing pas a pas per atraure clients, generar leads i augmentar les vendes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T12:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T10:41:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eva Solsona\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Solsona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/\"},\"author\":{\"name\":\"Eva Solsona\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/c0c41076cf216a8c833dcac075eb1b3d\"},\"headline\":\"7 passos per implementar una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting a la teva empresa\",\"datePublished\":\"2019-02-11T12:46:57+00:00\",\"dateModified\":\"2025-07-29T10:41:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/\"},\"wordCount\":1239,\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Capcalera-blog-1-2.png\",\"articleSection\":[\"Inbound M\u00e0rqueting\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/\",\"name\":\"Com aplicar una estrat\u00e8gia Inbound Marketing en 7 passos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Capcalera-blog-1-2.png\",\"datePublished\":\"2019-02-11T12:46:57+00:00\",\"dateModified\":\"2025-07-29T10:41:19+00:00\",\"description\":\"Descobreix com implementar una estrat\u00e8gia Inbound Marketing pas a pas per atraure clients, generar leads i augmentar les vendes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Capcalera-blog-1-2.png\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Capcalera-blog-1-2.png\",\"width\":1920,\"height\":1080,\"caption\":\"Infograf\u00eda con los 7 pasos clave para una estrategia de Inbound Marketing, incluyendo definici\u00f3n de buyer persona, buyer journey, plan de ventas, estrategia de contenidos, calendario de distribuci\u00f3n, automatizaci\u00f3n y an\u00e1lisis de resultados.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/7-passos-estrategia-inbound-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 passos per implementar una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting a la teva empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\",\"name\":\"BizMarketing\",\"description\":\"Digital Partners\",\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\",\"name\":\"BizMarketing\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"width\":2560,\"height\":582,\"caption\":\"BizMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BizMKTING\\\/\",\"https:\\\/\\\/x.com\\\/Biz_MKT\",\"https:\\\/\\\/www.instagram.com\\\/bizmkting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bizmarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/c0c41076cf216a8c833dcac075eb1b3d\",\"name\":\"Eva Solsona\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08b54afab46bae452dded805ba37f4ed7085b8ee8d2fbdefea4340d8a14676c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08b54afab46bae452dded805ba37f4ed7085b8ee8d2fbdefea4340d8a14676c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08b54afab46bae452dded805ba37f4ed7085b8ee8d2fbdefea4340d8a14676c3?s=96&d=mm&r=g\",\"caption\":\"Eva Solsona\"},\"description\":\"Digital Marketing Intern en BizMarketing, especializada en comunicaci\u00f3n y construcci\u00f3n de valor de marca. Me interesa encontrar formas aut\u00e9nticas de conectar con las audiencias. En cada proyecto aplico una mirada emp\u00e1tica, cercana y resolutiva, buscando siempre aportar y crecer profesionalmente.\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/author\\\/eva-solsona\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com aplicar una estrat\u00e8gia Inbound Marketing en 7 passos","description":"Descobreix com implementar una estrat\u00e8gia Inbound Marketing pas a pas per atraure clients, generar leads i augmentar les vendes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/","og_locale":"ca_ES","og_type":"article","og_title":"Com aplicar una estrat\u00e8gia Inbound Marketing en 7 passos","og_description":"Descobreix com implementar una estrat\u00e8gia Inbound Marketing pas a pas per atraure clients, generar leads i augmentar les vendes.","og_url":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_published_time":"2019-02-11T12:46:57+00:00","article_modified_time":"2025-07-29T10:41:19+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2.png","type":"image\/png"}],"author":"Eva Solsona","twitter_misc":{"Escrit per":"Eva Solsona","Temps estimat de lectura":"6 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/"},"author":{"name":"Eva Solsona","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/person\/c0c41076cf216a8c833dcac075eb1b3d"},"headline":"7 passos per implementar una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting a la teva empresa","datePublished":"2019-02-11T12:46:57+00:00","dateModified":"2025-07-29T10:41:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/"},"wordCount":1239,"publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2.png","articleSection":["Inbound M\u00e0rqueting"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/","url":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/","name":"Com aplicar una estrat\u00e8gia Inbound Marketing en 7 passos","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2.png","datePublished":"2019-02-11T12:46:57+00:00","dateModified":"2025-07-29T10:41:19+00:00","description":"Descobreix com implementar una estrat\u00e8gia Inbound Marketing pas a pas per atraure clients, generar leads i augmentar les vendes.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Capcalera-blog-1-2.png","width":1920,"height":1080,"caption":"Infograf\u00eda con los 7 pasos clave para una estrategia de Inbound Marketing, incluyendo definici\u00f3n de buyer persona, buyer journey, plan de ventas, estrategia de contenidos, calendario de distribuci\u00f3n, automatizaci\u00f3n y an\u00e1lisis de resultados."},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/ca\/"},{"@type":"ListItem","position":2,"name":"7 passos per implementar una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting a la teva empresa"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/ca\/#website","url":"https:\/\/bizmarketing.xyz\/ca\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/ca\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]},{"@type":"Person","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/person\/c0c41076cf216a8c833dcac075eb1b3d","name":"Eva Solsona","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/08b54afab46bae452dded805ba37f4ed7085b8ee8d2fbdefea4340d8a14676c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08b54afab46bae452dded805ba37f4ed7085b8ee8d2fbdefea4340d8a14676c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08b54afab46bae452dded805ba37f4ed7085b8ee8d2fbdefea4340d8a14676c3?s=96&d=mm&r=g","caption":"Eva Solsona"},"description":"Digital Marketing Intern en BizMarketing, especializada en comunicaci\u00f3n y construcci\u00f3n de valor de marca. Me interesa encontrar formas aut\u00e9nticas de conectar con las audiencias. En cada proyecto aplico una mirada emp\u00e1tica, cercana y resolutiva, buscando siempre aportar y crecer profesionalmente.","url":"https:\/\/bizmarketing.xyz\/ca\/author\/eva-solsona\/"}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/13672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=13672"}],"version-history":[{"count":0,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/13672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media\/13663"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=13672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/categories?post=13672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/tags?post=13672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}