{"id":13794,"date":"2019-06-28T15:14:44","date_gmt":"2019-06-28T13:14:44","guid":{"rendered":"https:\/\/bizmarketing.xyz\/?p=13794"},"modified":"2026-04-02T15:31:59","modified_gmt":"2026-04-02T13:31:59","slug":"buyer-journey","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/buyer-journey\/","title":{"rendered":"Qu\u00e8 \u00e9s el Buyer Journey o cicle de compra?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13794\" class=\"elementor elementor-13794\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f921e e-con-full e-flex e-con e-child\" data-id=\"d9f921e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c92ce5d elementor-widget elementor-widget-text-editor\" data-id=\"c92ce5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El\u00a0<strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span>\u00a0\u00e9s el\u00a0proc\u00e9s\u00a0o cicle de\u00a0compra<\/strong>\u00a0que realitza el nostre<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/\" rel=\" noopener\">\u00a0<\/a><a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/\" rel=\" noopener\"><span class=\"hiddenSpellError\">Buyer<\/span><\/a><a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/\" rel=\" noopener\">\u00a0Persona<\/a>\u00a0des que\u00a0descobreix una necessitat fins que la satisf\u00e0 finalment amb la\u00a0compra\u00a0del nostre producte o servei.<\/p>\n<p>Dit d&#8217;una\u00a0altra\u00a0manera, el\u00a0<strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span><\/strong><strong>\u00a0o cicle de compra<\/strong>\u00a0tracta precisament del viatge que recorre el nostre client ideal des del moment que encara \u00e9s un\u00a0desconegut per a la marca fins que acaba consumint el nostre producte o servei. Evidentment, l&#8217;usuari no sap que recorre aquest viatge o\u00a0cam\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc79059 elementor-widget elementor-widget-heading\" data-id=\"dc79059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per qu\u00e8 \u00e9s important con\u00e8ixer el Buyer Journey?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de654b elementor-widget elementor-widget-text-editor\" data-id=\"4de654b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tenir clar el<strong>\u00a0<\/strong><strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span><\/strong><strong>\u00a0o cicle de compra<\/strong>\u00a0que recorre el teu\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-%C3%A9s-important-un-buyer-persona?hsLang=ca\" rel=\" noopener\"><span class=\"hiddenSpellError\">Buyer<\/span><\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-%C3%A9s-important-un-buyer-persona?hsLang=ca\" rel=\" noopener\">\u00a0Persona<\/a>\u00a0\u00e9s vital si vols aplicar una\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">estrat\u00e8gia d&#8217;<\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\"><span class=\"hiddenSpellError\">Inbound<\/span><\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">\u00a0M\u00e0rqueting\u00a0<\/a>que triomfi. Aix\u00f2 et permetr\u00e0 nodrir al client ideal de manera adequada a cada fase del\u00a0<span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span>\u00a0i acompanyar-lo d&#8217;una manera m\u00e9s efectiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458451 elementor-widget elementor-widget-text-editor\" data-id=\"b458451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, la informaci\u00f3\u00a0\u00e9s\u00a0poder. I, precisament per aquesta mateixa\u00a0ra\u00f3,\u00a0\u00e9s important definir el\u00a0<strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span><\/strong><strong>\u00a0o Cicle de Compra<\/strong>. Con\u00e8ixer perfectament el cicle de\u00a0compra\u00a0dels clients et permetr\u00e0 tenir clar com pensen, que necessiten i com podem ajudar a impactar, com a marca, en el seu\u00a0<strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span>.<\/strong><\/p>\n<p>A m\u00e9s, estar present en tot aquest\u00a0cam\u00ed\u00a0i acompanyar a l&#8217;usuari durant el seu\u00a0<strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span><\/strong>\u00a0far\u00e0 que et guanyis la seva confian\u00e7a. Aix\u00f2\u00a0afavoreix\u00a0que, al final, l&#8217;usuari et tingui m\u00e9s en compte en el moment de resoldre el seu\u00a0problema\u00a0i acabi comprant\u00a0els teus productes perqu\u00e8 et veu com una persona que l&#8217;ha ajudat durant tot el\u00a0cam\u00ed\u00a0i\u00a0\u00e9s\u00a0un expert en el sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8854d99 elementor-widget elementor-widget-heading\" data-id=\"8854d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les fases del Buyer Journey\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3076f1 elementor-widget elementor-widget-text-editor\" data-id=\"c3076f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El\u00a0<strong><span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span><\/strong>\u00a0es divideix en 4 etapes:\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#atraer-visitantes\" rel=\" noopener\">descobriment<\/a>,\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci?hsLang=ca\" rel=\" noopener\">consideraci\u00f3<\/a>,<a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#ventas\" rel=\" noopener\">\u00a0decisi\u00f3<\/a>\u00a0i\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/3-claus-per-fidelitzar-als-clients-de-la-teva-empresa-i-fer-que-et-tornin-a-comprar?hsLang=ca\" rel=\" noopener\">fidelitzaci\u00f3<\/a>. Encara que el nostre\u00a0objectiu\u00a0sigui captar clientes des de la primera\u00a0etapa\u00a0del\u00a0<span class=\"hiddenSpellError\">Buyer<\/span>\u00a0<span class=\"hiddenSpellError\">Journey<\/span>, tamb\u00e9 \u00e9s possible que hi hagui usuaris que ens descobreixin en una etapa\u00a0interm\u00e8dia\u00a0del cicle de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06423d elementor-widget elementor-widget-image\" data-id=\"a06423d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Les-fases-del-Buyer-Journey-1024x576.jpg\" class=\"attachment-large size-large wp-image-13809\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Les-fases-del-Buyer-Journey-1024x576.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Les-fases-del-Buyer-Journey-300x169.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Les-fases-del-Buyer-Journey-768x432.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Les-fases-del-Buyer-Journey-1536x864.jpg 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Les-fases-del-Buyer-Journey.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceaa835 elementor-widget elementor-widget-heading\" data-id=\"ceaa835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Descobriment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f640ff3 elementor-widget elementor-widget-text-editor\" data-id=\"f640ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La fase del\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#atraer-visitantes\" rel=\" noopener\">descobriment\u00a0<\/a>\u00e9s la fase inicial del cicle de compra. El nostre\u00a0<span class=\"hiddenSpellError\">Buyer<\/span>\u00a0Persona descobreix que t\u00e9 un problema o necessitat o, per al contrari, es troba amb un possible problema que no pot resoldre per ell mateix.<\/p>\n<p>En la fase de descobriment del\u00a0<strong>B<\/strong><strong><span class=\"hiddenSpellError\">uyer<\/span>\u00a0J<span class=\"hiddenSpellError\">ourney<\/span><\/strong><strong>\u00a0<\/strong>hem d&#8217;enfocar-nos a\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci?hsLang=ca\" rel=\" noopener\">atreure tr\u00e0fic de qualitat<\/a>\u00a0al nostre lloc web. El nostre repte\u00a0\u00e9s\u00a0que descobreixin la nostra marca i que som una\u00a0empresa\u00a0que els podem ajudar. Per fer-ho utilitzarem eines com el\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-hauries-apostar-pel-content-m%C3%A0rqueting\" rel=\" noopener\">m\u00e0rqueting de continguts<\/a>, el\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">social\u00a0<\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\"><span class=\"hiddenGreenError\">media<\/span><\/a><a href=\"https:\/\/bizmarketing.xyz\/ca\/social-media\/\" rel=\" noopener\">\u00a0<\/a>o els\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#anuncios\" rel=\" noopener\">anuncis\u00a0<\/a><a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#anuncios\" rel=\" noopener\"><span class=\"hiddenGrammarError\">SEM<\/span><\/a>\u00a0com per exemple el\u00a0<em><span class=\"hiddenSpellError\">display<\/span><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea65a1a elementor-widget elementor-widget-heading\" data-id=\"ea65a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Consideraci\u00f3\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b9e2e elementor-widget elementor-widget-text-editor\" data-id=\"69b9e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En la fase de consideraci\u00f3 el nostre usuari ja ha descobert que t\u00e9 un problema i ara est\u00e0 considerant com pot solucionar-lo. En aquesta etapa del\u00a0<strong>B<\/strong><strong><span class=\"hiddenSpellError\">uyer<\/span>\u00a0J<span class=\"hiddenSpellError\">ourney<\/span><\/strong>\u00a0la nostra funci\u00f3\u00a0\u00e9s\u00a0enfocar-nos a acompanyar el B<span class=\"hiddenSpellError\">uyer<\/span>\u00a0Persona cap a possibles solucions.<\/p>\n<p>Tamb\u00e9 \u00e9s molt important que oferim maneres de convertir\u00a0a l&#8217;usuari\u00a0desconegut en un\u00a0lead. Per fer-ho utilitzarem\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/call-to-action\/\" rel=\" noopener\"><span class=\"hiddenSpellError\">CTA<\/span><\/a><a href=\"https:\/\/bizmarketing.xyz\/ca\/call-to-action\/\" rel=\" noopener\">&#8216;s<\/a>,\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/landing-page\/\" rel=\" noopener\">Landing Pages\u00a0<\/a>i\u00a0<a href=\"http:\/\/bizmarketing.xyz\/ca\/formularios\/\" rel=\" noopener\">formularis<\/a>. Aquestes eines les\u00a0introduirem\u00a0en el\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-hauries-apostar-pel-content-m%C3%A0rqueting?hsLang=ca\" rel=\" noopener\">contingut de qualitat<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516ee3a elementor-widget elementor-widget-heading\" data-id=\"516ee3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Decisi\u00f3\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f66de6 elementor-widget elementor-widget-text-editor\" data-id=\"0f66de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En la fase de\u00a0decisi\u00f3\u00a0la nostra intenci\u00f3\u00a0\u00e9s\u00a0tancar la compra i convertir finalment el\u00a0<span class=\"hiddenSpellError\">lead<\/span>\u00a0en un client de l&#8217;empresa. Per aix\u00f2 intentarem que els usuaris\u00a0realitzin\u00a0la compra en la nostra empresa. Si hem sigut capa\u00e7os d&#8217;acompanyar l&#8217;usuari durant el seu trajecte, aix\u00f2 ser\u00e0 possible.<\/p>\n<p>Podem ajudar-nos d&#8217;eines com\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/whatsapp.me-plugin-whatsapp-per-a-wordpress-gratis?hsLang=ca\" rel=\" noopener\">xats en viu<\/a>, una p\u00e0gina de\u00a0<span class=\"hiddenSpellError\">pricing<\/span>, un\u00a0<a href=\"http:\/\/bizmarketing.xyz\/ca\/crm\/\" rel=\" noopener\">CRM<\/a>\u00a0de gesti\u00f3, accions\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/que-es-la-automatitzaci%C3%B3-de-inbound-marqueting?hsLang=ca\" rel=\" noopener\">automatitzades<\/a>\u00a0de\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/newsletter\/\" rel=\" noopener\">newsletters<\/a>, etc. Aix\u00f2 ens ajudar\u00e0 a facilitar a la presa de decisi\u00f3 de l&#8217;usuari i que es decanta per la nostra empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4424d83 elementor-widget elementor-widget-heading\" data-id=\"4424d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Fidelitzaci\u00f3\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7e4b8 elementor-widget elementor-widget-text-editor\" data-id=\"8a7e4b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una vegada el B<span class=\"hiddenSpellError\">uyer<\/span>\u00a0Persona hagi comprat\u00a0els nostres productes\u00a0no hem d&#8217;oblidar. \u00c9s molt important que en\u00a0la nostra\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">estrat\u00e8gia<\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">\u00a0d&#8217;<span class=\"hiddenSpellError\">Inbound<\/span><\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">\u00a0M\u00e0rqueting<\/a>\u00a0reservem unes accions a la fidelitzaci\u00f3 de clients.<\/p>\n<p><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/3-claus-per-fidelitzar-als-clients-de-la-teva-empresa-i-fer-que-et-tornin-a-comprar?hsLang=ca\" rel=\" noopener\">Fidelitzar al client<\/a>\u00a0ens aport\u00e0 nombrosos avantatges: convertir al client en\u00a0prescriptor\u00a0de la marca o tenir l&#8217;opci\u00f3\u00a0de qu\u00e8\u00a0ens torni a comprar. Per aix\u00f2 ens funcionar\u00e0 molt b\u00e9 eines com la personalitzaci\u00f3,\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/que-es-la-automatitzaci%C3%B3-de-inbound-marqueting?hsLang=ca\" rel=\" noopener\">l&#8217;automatitzaci\u00f3 de les accions de\u00a0<\/a><a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/que-es-la-automatitzaci%C3%B3-de-inbound-marqueting?hsLang=ca\" rel=\" noopener\">m\u00e0rqueting<\/a>\u00a0i l&#8217;<a href=\"https:\/\/bizmarketing.xyz\/ca\/email-marketing\/\" rel=\" noopener\"><span class=\"hiddenSpellError\">email<\/span><\/a><a href=\"https:\/\/bizmarketing.xyz\/ca\/email-marketing\/\" rel=\" noopener\"> m\u00e0rqueting.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a64f12 elementor-widget elementor-widget-heading\" data-id=\"5a64f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inbound m\u00e0rqueting B2B i la seva relaci\u00f3 amb el buyer journey\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5881cd1 elementor-widget elementor-widget-text-editor\" data-id=\"5881cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><div><p>En entorns B2B, on els processos de decisi\u00f3 solen ser m\u00e9s llargs i t\u00e8cnics, entendre el Buyer Journey \u00e9s encara m\u00e9s crucial. En aquest sentit, l&#8217;Inbound Marketing B2B \u00e9s una estrat\u00e8gia fonamental. En aquest sector, el funnel de vendes es converteix en una eina clau per guiar el client ideal al llarg de tot el proc\u00e9s.<\/p><p>Imagina una empresa industrial que ofereix solucions tecnol\u00f2giques per a l\u00ednies de packaging:<\/p><ul><li>En fase de descobriment: pot atreure clients potencials mitjan\u00e7ant la creaci\u00f3 de contingut rellevant i de qualitat sobre les \u00faltimes tend\u00e8ncies en tecnologia com, per exemple, articles sobre efici\u00e8ncia en l&#8217;envasat o novetats del sector.<\/li><li>En fase de consideraci\u00f3: oferir\u00e0 fitxes t\u00e8cniques o seminaris web (webinars) on s&#8217;expliqui com resoldre un repte concret.<\/li><li>En fase de decisi\u00f3: pot enviar propostes personalitzades o casos d&#8217;\u00e8xit per facilitar la presa de decisions del responsable de compres. Aqu\u00ed \u00e9s important oferir-los informaci\u00f3 m\u00e9s detallada sobre els seus serveis i solucions, utilitzant estrat\u00e8gies com el lead nurturing o la personalitzaci\u00f3 de missatges.<\/li><li>I en fase de fidelitzaci\u00f3: far\u00e0 un seguiment postvenda, oferir\u00e0 actualitzacions (upgrades) o programes de formaci\u00f3 t\u00e8cnica.<\/li><\/ul><p><br \/>Una ag\u00e8ncia d&#8217;Inbound Marketing B2B pot ser de gran ajuda per generar contingut i accions que s&#8217;ajustin al buyer journey dels teus clients, la qual cosa et permetr\u00e0 augmentar les vendes i fidelitzar-los. Con\u00e8ixer el cicle de compra del teu buyer persona \u00e9s vital per poder nodrir-lo de manera adequada en cada etapa del proc\u00e9s i acompanyar-lo de manera efectiva.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a2d17 elementor-widget elementor-widget-image\" data-id=\"86a2d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/landings.bizmarketing.xyz\/plantilla-per-crear-un-buyer-persona-perfecte-per-un-negoci-b2b\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/plantilla-buyer-b2b-cat-1024x264.jpg\" class=\"attachment-large size-large wp-image-18587\" alt=\"banner plantilla buyer persona b2b\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/plantilla-buyer-b2b-cat-1024x264.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/plantilla-buyer-b2b-cat-300x77.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/plantilla-buyer-b2b-cat-768x198.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/plantilla-buyer-b2b-cat-1536x396.jpg 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/plantilla-buyer-b2b-cat-2048x528.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52526c6 elementor-widget elementor-widget-heading\" data-id=\"52526c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com et podem ajudar des de BizMarketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e3764 elementor-widget elementor-widget-text-editor\" data-id=\"81e3764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><p data-path-to-node=\"3\">Con\u00e8ixer i acompanyar el teu client ideal en cada etapa del <b data-path-to-node=\"3\" data-index-in-node=\"60\">Buyer Journey<\/b> \u00e9s la base perqu\u00e8 la teva estrat\u00e8gia d&#8217;Inbound Marketing funcioni.<\/p><p data-path-to-node=\"4\">A BizMarketing ho fem di\u00e0riament amb empreses B2B que necessiten <b data-path-to-node=\"4\" data-index-in-node=\"65\"><a href=\"https:\/\/bizmarketing.xyz\/ca\/conseguir-leads-calidad-internet\/\">generar leads qualificats<\/a>, tancar m\u00e9s oportunitats i fidelitzar clients amb criteri.<\/b> T&#8217;ajudem a:<\/p><ul data-path-to-node=\"5\"><li><p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Atreure tr\u00e0nsit de qualitat<\/b> al teu lloc web en la fase de descobriment, utilitzant eines com el marketing de continguts, les xarxes socials i els anuncis SEM.<\/p><\/li><li><p data-path-to-node=\"5,1,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Dissenyar contingut<\/b> (CTA\u2019s, landing pages) i formularis que converteixin, en la fase de consideraci\u00f3.<\/p><\/li><li><p data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Acompanyar la decisi\u00f3<\/b> amb accions automatitzades, xats en viu i p\u00e0gines de preus.<\/p><\/li><li><p data-path-to-node=\"5,3,0\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">Fidelitzar<\/b> mitjan\u00e7ant una estrat\u00e8gia postvenda efectiva per ajudar-te a convertir els teus clients en prescriptors de la teva marca mitjan\u00e7ant la personalitzaci\u00f3, l&#8217;automatitzaci\u00f3 d&#8217;accions de m\u00e0rqueting i l&#8217;email marketing.<\/p><\/li><\/ul><p data-path-to-node=\"6\">Tot plegat amb una <b data-path-to-node=\"6\" data-index-in-node=\"19\">metodologia clara, visi\u00f3 estrat\u00e8gica i suport continu.<\/b> En el context de l&#8217;<b data-path-to-node=\"6\" data-index-in-node=\"93\">Inbound Marketing B2B<\/b>, una ag\u00e8ncia especialitzada pot ser una aliada inestimable per atreure leads de qualitat, augmentar les vendes i fidelitzar els clients. Si vols maximitzar el rendiment de la teva estrat\u00e8gia, \u00e9s fonamental con\u00e8ixer el cicle de compra del teu <i data-path-to-node=\"6\" data-index-in-node=\"357\">buyer persona<\/i> i comptar amb el suport d&#8217;experts.<\/p><p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">No dubtis a <a href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/\">contactar amb nosaltres<\/a> per portar la teva estrat\u00e8gia al seg\u00fcent nivell!<\/b><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b6166a e-flex e-con-boxed e-con e-parent\" data-id=\"9b6166a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3416b1a elementor-widget elementor-widget-html\" data-id=\"3416b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/buyer-journey\/\"\n  },\n  \"headline\": \"Qu\u00e8 \u00e9s el Buyer Journey o cicle de compra?\",\n  \"description\": \"El Buyer Journey \u00e9s el proc\u00e9s o cicle de compra que realitza el nostre Buyer Persona des que descobreix una necessitat fins que la satisf\u00e0 finalment amb la compra del nostre producte o servei.\n\nDit d\u2019una altra manera, el Buyer Journey o cicle de compra tracta precisament del viatge que recorre el nostre client ideal des del moment que encara \u00e9s un desconegut per a la marca fins que acaba consumint el nostre producte o servei. 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Dit d&#8217;una\u00a0altra\u00a0manera, el\u00a0Buyer\u00a0Journey\u00a0o cicle de compra\u00a0tracta precisament del viatge que recorre el nostre client ideal des del moment que encara \u00e9s un\u00a0desconegut per a la marca fins que acaba consumint el nostre producte o [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"class_list":["post-13794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el Buyer Journey o cicle de compra? | BizMarketing<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el Buyer Journey, sus 4 etapas y c\u00f3mo aplicarlo en tu estrategia de Inbound Marketing para atraer y fidelizar clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/buyer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el Buyer Journey o cicle de compra? 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