{"id":13811,"date":"2018-12-14T16:25:18","date_gmt":"2018-12-14T15:25:18","guid":{"rendered":"https:\/\/bizmarketing.xyz\/?p=13811"},"modified":"2026-07-30T12:28:24","modified_gmt":"2026-07-30T10:28:24","slug":"apostar-pel-content-marketing","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/apostar-pel-content-marketing\/","title":{"rendered":"Per qu\u00e8 hauries d’apostar pel Content M\u00e0rqueting?"},"content":{"rendered":"\t\t
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El contenido es el rey.<\/strong> Segur que has escoltat aquesta frase m\u00e9s d\u2019una vegada en el m\u00f3n del m\u00e0rqueting digital. Y as\u00ed es, sin contenido Internet estar\u00eda vac\u00edo. El contenido juega un papel fundamental en el mundo digital ya que informa, entretiene y, sobretodo, ayuda a los usuarios de Internet a resolver sus problemas. <\/p>

Aix\u00ed doncs, no \u00e9s estrany que el contingut sigui d\u2019essencial import\u00e0ncia en les etapes<\/a> d\u2019una estrat\u00e8gia Inbound M\u00e0rqueting<\/a>: atrau visitants, els converteix i els fidelitza perqu\u00e8 siguin nous clients. Les empreses coneixen el poder d\u2019un contingut de qualitat i cada vegada m\u00e9s aposten per les estrat\u00e8gies basades en el Content M\u00e0rqueting per aconseguir els seus objectius Inbound.<\/a> <\/p>

Encara no est\u00e0s conven\u00e7ut de la import\u00e0ncia d\u2019apostar pel Content M\u00e0rqueting<\/strong>? Et donem 5 raons definitives perqu\u00e8 et llancis al Content M\u00e0rqueting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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5 Raons per apostar pel Content M\u00e0rqueting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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1. Atrau visitants al teu web<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Els continguts de qualitat s\u00f3n la base per atreure tr\u00e0nsit de qualitat al teu web<\/a>. Quan comences a parlar menys de tu i m\u00e9s del que els interessa als teus buyer persones<\/a> aquests t\u2019escoltaran. Sobretot si et posiciones com a expert en un tema gr\u00e0cies a aquests continguts de qualitat. Els buyer persona vindran a la teva web per buscar ajuda en all\u00f2 que necessitin. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"banner\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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2. Genera confian\u00e7a i credibilitat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Per vendre rentadores cal con\u00e8ixer sobre rentadores. Si una empresa demostra amb el seu contingut que ent\u00e9n i domina un tema li est\u00e0 creant confian\u00e7a i credibilitat al seu lector. Per tant, li est\u00e0 donant una ra\u00f3 de pes per confiar en aquesta marca en el cas que necessiti els seus serveis.Si necessites una rentadora, qu\u00e8 millor que alg\u00fa que t\u2019ha parlat amb coneixement d\u2019elles? Per exemple: T\u2019explica com netejar la rentadora correctament, qu\u00e8 cal tenir en compte perqu\u00e8 duri m\u00e9s anys, quina \u00e9s la rentadora perfecta per cada cas, etc. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3. Et d\u00f3na una ra\u00f3 per compartir a les xarxes i que et comparteixin<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Un contingut de qualitat \u00e9s susceptible de ser compartit a les xarxes. Aquestes ens serviran per arribar a m\u00e9s gent que li pugui interessar aquest contingut. Aix\u00ed mateix, crear contingut de qualitat basat en el que interessa als Buyer Persona far\u00e0 que siguin ells mateixos els que ens comparteixin a les seves xarxes socials. D\u2019aquesta manera aconseguirem teixir una teranyina de visualitzacions que hagu\u00e9s estat impossible si no hagu\u00e9ssim apostat pel Content M\u00e0rqueting<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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4. Fidelitza i aconsegueix subscriptors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Fer una veritable aposta pel Content M\u00e0rqueting oferint contingut de qualitat, \u00e9s una bona manera tamb\u00e9 de demanar alguna cosa a canvi als teus usuaris. D\u2019aquesta manera els usuaris passaran de ser visitants desconeguts a transformar-se en leads<\/a>. <\/p>

Demanar-li a un usuari el seu email perqu\u00e8 descarregui i accedeixi a un bon Ebook sobre un tema en qu\u00e8 necessita informaci\u00f3, no sembla massa preu a pagar. Tot i aix\u00f2, l\u2019empresa aconsegueix un nou lead i informaci\u00f3 essencial per seguir treballant en aquest usuari i fer cr\u00e9ixer el seu negoci. Com m\u00e9s gran sigui la teva aposta pel Content M\u00e0rqueting<\/strong>, m\u00e9s informaci\u00f3 podr\u00e0s demanar-li als teus usuaris. <\/p>

A m\u00e9s, si personalitzes el contingut la fidelitzaci\u00f3 ser\u00e0 molt millor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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5. Costa menys i d\u00f3na m\u00e9s resultats<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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La web de una empresa que ofrece buenos contenidos consigue leads de manera m\u00e1s efectiva <\/a>que con otros m\u00e9todos m\u00e1s costosos. As\u00ed que una menor inversi\u00f3n econ\u00f3mica te genera una mayor fidelizaci\u00f3n y mejora notablemente el ROI<\/a>. Sona b\u00e9, no? <\/p>

Sens dubte apostar pel Content M\u00e0rqueting<\/strong> \u00e9s, avui en dia, una necessitat per a moltes empreses a causa dels seus grans beneficis en el m\u00f3n digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"banner\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

El contenido es el rey. Segur que has escoltat aquesta frase m\u00e9s d\u2019una vegada en el m\u00f3n del m\u00e0rqueting digital. Y as\u00ed es, sin contenido Internet estar\u00eda vac\u00edo. El contenido juega un papel fundamental en el mundo digital ya que informa, entretiene y, sobretodo, ayuda a los usuarios de Internet a resolver sus problemas. Aix\u00ed […]<\/p>\n","protected":false},"author":13,"featured_media":13824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-13811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-i-content-marketing"],"yoast_head":"\nPer qu\u00e8 hauries d'apostar pel Content M\u00e0rqueting? | BizMarketing<\/title>\n<meta name=\"description\" content=\"Encara no est\u00e0s conven\u00e7ut de la import\u00e0ncia d'apostar pel content m\u00e0rqueting? 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Me interesa encontrar formas aut\u00e9nticas de conectar con las audiencias. En cada proyecto aplico una mirada emp\u00e1tica, cercana y resolutiva, buscando siempre aportar y crecer profesionalmente.","url":"https:\/\/bizmarketing.xyz\/ca\/author\/eva-solsona\/"}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/13811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=13811"}],"version-history":[{"count":16,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/13811\/revisions"}],"predecessor-version":[{"id":21264,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/13811\/revisions\/21264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media\/13824"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=13811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/categories?post=13811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/tags?post=13811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}