{"id":13887,"date":"2018-10-10T16:53:50","date_gmt":"2018-10-10T14:53:50","guid":{"rendered":"https:\/\/bizmarketing.xyz\/?p=13887"},"modified":"2025-05-30T17:15:47","modified_gmt":"2025-05-30T15:15:47","slug":"que-es-linbound-marketing","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/que-es-linbound-marketing\/","title":{"rendered":"Qu\u00e8 \u00e9s l&#8217;Inbound M\u00e0rqueting?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13887\" class=\"elementor elementor-13887 elementor-13871\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f4fc3 e-flex e-con-boxed e-con e-parent\" data-id=\"f6f4fc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f43c24e elementor-widget elementor-widget-text-editor\" data-id=\"5f43c24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p><a href=\"https:\/\/blog.bizmarketing.xyz\/author\/xavier-romo\"><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2410a07 e-flex e-con-boxed e-con e-parent\" data-id=\"2410a07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b06b2de elementor-widget elementor-widget-text-editor\" data-id=\"b06b2de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>L&#8217;Inbound M\u00e0rqueting<\/strong>\u00a0\u00e9s una\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/el-inbound-m%C3%A0rqueting-pren-el-control-la-mort-del-m%C3%A0rqueting-digital\" rel=\" noopener\">metodologia de m\u00e0rqueting digital<\/a>\u00a0orientada en atreure a usuaris desconeguts cap a la nostra web i acompanyar-los fins que es converteixin en clients i finalment en promotors de la nostra marca.<\/p>\n<p><strong>L&#8217;Inbound M\u00e0rqueting<\/strong>\u00a0es basa en el poder de l&#8217;atracci\u00f3: ofereix continguts interessants i adequats sempre segons la fase de compra o inter\u00e8s en qu\u00e8 es troba l&#8217;usuari.<\/p>\n<p>L&#8217;Inbound M\u00e0rqueting \u00e9s una de les metodologies de m\u00e0rqueting\u00a0 m\u00e9s actuals i amb un millor\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/qu%C3%A8-%C3%A9s-el-roi-i-perqu%C3%A8-calcular-la-rendibilitat-de-la-meva-estrat%C3%A8gia-de-inbound-m%C3%A0rqueting\" rel=\" noopener\">ROI<\/a>\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/qu%C3%A8-%C3%A9s-el-roi-i-perqu%C3%A8-calcular-la-rendibilitat-de-la-meva-estrat%C3%A8gia-de-inbound-m%C3%A0rqueting\" rel=\" noopener\">(Retorn de la Inversi\u00f3)<\/a>. L&#8217;adaptaci\u00f3 i triomf de l&#8217;<strong><a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/\" rel=\" noopener\">Inbound M\u00e0rqueting<\/a><\/strong>\u00a0\u00e9s degut al canvi d&#8217;h\u00e0bits del consumidor. Actualment qui t\u00e9 el poder i el control sobre una compra no \u00e9s, com abans, el venedor. Avui \u00e9s el comprador que s&#8217;informa i es \u00abprepara\u00bb per comprar i en moltes ocasions no necessita ajuda de tercers per a finalitzar la compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e62f9 elementor-widget elementor-widget-image\" data-id=\"c3e62f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/evolucio-de-linteres-per-linbpund-marketing-1024x345.png\" class=\"attachment-large size-large wp-image-13894\" alt=\"Gr\u00e0fic de Google Trends sobre: \u200b\u200bevoluci\u00f3 de l&apos;inter\u00e8s per l&apos;inbound marketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/evolucio-de-linteres-per-linbpund-marketing-1024x345.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/evolucio-de-linteres-per-linbpund-marketing-300x101.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/evolucio-de-linteres-per-linbpund-marketing-768x259.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/evolucio-de-linteres-per-linbpund-marketing-1536x517.png 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/evolucio-de-linteres-per-linbpund-marketing-2048x690.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6f2bc elementor-widget elementor-widget-heading\" data-id=\"1d6f2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D'on prov\u00e9 el terme Inbound M\u00e0rqueting?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf78e7a elementor-widget elementor-widget-text-editor\" data-id=\"bf78e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;origen\u00a0<strong>del terme<\/strong>\u00a0<strong>Inbound M\u00e0rqueting<\/strong>\u00a0s&#8217;atribueix als americans\u00a0Dharmesh Shah i Brian Halligan, fundadors d&#8217;aquesta companyia del\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/agencia-hubspot-partner-girona\/\" rel=\" noopener\">software HubSpot<\/a>.<\/p>\n<p>El software de Hubspot es crea en un inici per ajudar a gestionar els visitants del nostre blog i web i tot el contingut creat per a ells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12c0e8 elementor-widget elementor-widget-heading\" data-id=\"b12c0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La metodologia de l'Inbound M\u00e0rqueting\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0ba10 elementor-widget elementor-widget-text-editor\" data-id=\"5d0ba10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per realitzar una campanya basada en l&#8217;<strong>Inbound M\u00e0rqueting<\/strong>\u00a0se segueix la\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/#fases-inbound\" rel=\" noopener\">metodologia Inbound<\/a>. Aquesta metodologia plasma la idea de l&#8217;atracci\u00f3 per la cual se sustenta l&#8217;Inbound M\u00e0rqueting.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee534b elementor-widget elementor-widget-image\" data-id=\"aee534b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"408\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/fases-de-linbound-marketing.webp\" class=\"attachment-large size-large wp-image-13896\" alt=\"fases de l&apos;inbound marketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/fases-de-linbound-marketing.webp 900w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/fases-de-linbound-marketing-300x153.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/fases-de-linbound-marketing-768x392.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521e507 elementor-widget elementor-widget-text-editor\" data-id=\"521e507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El primer pas \u00e9s\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/com-augmentar-les-visites-de-qualitat-a-la-meva-web?hsLang=ca\" rel=\" noopener\">atraure a l&#8217;usuari desconegut<\/a>\u00a0mitjan\u00e7ant\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/blogs\/?lang=ca\" rel=\" noopener\">blogs<\/a>,\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/social-media\/\" rel=\" noopener\">social media<\/a>\u00a0i\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/web\/\" rel=\" noopener\">p\u00e0gines web<\/a>\u00a0per convertir-lo en un visitant de la nostra web. A partir d&#8217;aquesta visita intentem\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci?hsLang=ca\" rel=\" noopener\">convertir a aquest visitant<\/a>\u00a0en una oportunitat de venda o\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/contactes\/\" rel=\" noopener\">lead<\/a>\u00a0mitjan\u00e7ant eines de l&#8217;Inbound els\u00a0<a href=\"https:\/\/bizmarketing.xyz\/call-to-action\/\" rel=\" noopener\">CTA&#8217;s<\/a>, les\u00a0<a href=\"https:\/\/bizmarketing.xyz\/landing-page\/\" rel=\" noopener\">Landing Pages<\/a>\u00a0o els\u00a0<a href=\"http:\/\/bizmarketing.xyz\/ca\/formularios\/\" rel=\" noopener\">formularis<\/a>. Quan tenim un lead \u00e9s necessari nodrir-lo i treballar-lo per intentar\u00a0<a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-solutions\/#vendes-ca\" rel=\" noopener\">tancar la nostra venda<\/a>. Finalment cal\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/3-claus-per-fidelitzar-als-clients-de-la-teva-empresa-i-fer-que-et-tornin-a-comprar?hsLang=ca\" rel=\" noopener\">fidelitzar<\/a>\u00a0aquest comprador perqu\u00e8 parli b\u00e9 de la nostra marca.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede690f elementor-widget elementor-widget-heading\" data-id=\"ede690f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els pilars de l'Inbound M\u00e0rqueting\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9203da4 elementor-widget elementor-widget-text-editor\" data-id=\"9203da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"section post-body\">\n<div class=\"section post-body\">\n<p>Els tres pilars m\u00e9s importants i que cal destacar en les\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa?hsLang=ca\" rel=\" noopener\">estrat\u00e8gies Inbound M\u00e0rqueting<\/a>\u00a0s\u00f3n: el\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-%C3%A9s-important-un-buyer-persona?hsLang=ca\" rel=\" noopener\">buyer persona<\/a>, el\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/que-es-el-buyer-journey-o-cicle-de-compra?hsLang=ca\" rel=\" noopener\">buyer journey<\/a>\u00a0i la creaci\u00f3 i distribuci\u00f3 de\u00a0<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-que-hauries-apostar-pel-content-marqueting?hsLang=ca\" rel=\" noopener\">contingut de valor<\/a>.<\/p>\n<p>Treballant adequadament aquests tres pilars amb el suport d&#8217;eines com un\u00a0<a href=\"http:\/\/bizmarketing.xyz\/ca\/crm\/\" rel=\" noopener\">CRM<\/a>, conseguirem conquistar a la nostra audi\u00e8ncia i fidelitzar-la, aconseguint aix\u00ed els nostres objectius empresarials.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff16b6 elementor-widget elementor-widget-html\" data-id=\"6ff16b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/que-es-linbound-marketing\/\"\n  },\n  \"headline\": \"Qu\u00e8 \u00e9s l\u2019Inbound M\u00e0rqueting?\",\n  \"description\": \"L\u2019Inbound M\u00e0rqueting \u00e9s una metodologia de m\u00e0rqueting digital orientada en atreure a usuaris desconeguts cap a la nostra web i acompanyar-los fins que es converteixin en clients i finalment en promotors de la nostra marca.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/que-es-el-inbound-marketing-1536x864.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Xavier Romo\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2018-10-10\",\n  \"dateModified\": \"2025-05-30\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;Inbound M\u00e0rqueting\u00a0\u00e9s una\u00a0metodologia de m\u00e0rqueting digital\u00a0orientada en atreure a usuaris desconeguts cap a la nostra web i acompanyar-los fins que es converteixin en clients i finalment en promotors de la nostra marca. L&#8217;Inbound M\u00e0rqueting\u00a0es basa en el poder de l&#8217;atracci\u00f3: ofereix continguts interessants i adequats sempre segons la fase de compra o inter\u00e8s en qu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"class_list":["post-13887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s l&#039;Inbound M\u00e0rqueting? | BizMarketing<\/title>\n<meta name=\"description\" content=\"Descobreix qu\u00e8 \u00e9s l\u2019Inbound Marketing, com funciona i per qu\u00e8 \u00e9s clau en el m\u00e0rqueting digital actual. 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