{"id":14023,"date":"2019-03-21T09:36:00","date_gmt":"2019-03-21T08:36:00","guid":{"rendered":"https:\/\/bizmarketing.xyz\/3-claus-fidelizacio-clients\/"},"modified":"2026-03-27T14:34:11","modified_gmt":"2026-03-27T13:34:11","slug":"3-claus-fidelizacio-clients","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/3-claus-fidelizacio-clients\/","title":{"rendered":"3 Claus per la fidelitzaci\u00f3 de clients de la teva empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14023\" class=\"elementor elementor-14023 elementor-14010\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c046517 e-flex e-con-boxed e-con e-parent\" data-id=\"c046517\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f54031 elementor-widget elementor-widget-text-editor\" data-id=\"8f54031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una de les parts m\u00e9s importants de <a href=\"https:\/\/bizmarketing.xyz\/ca\/que-es-linbound-marketing\/\" rel=\" noopener\">l\u2019Inbound M\u00e0rqueting<\/a> \u00e9s la <strong>fidelitzaci\u00f3 de clients<\/strong> de la nostra empresa. La fidelitzaci\u00f3 de clients tamb\u00e9 coneguda com<strong> delectar clients<\/strong> \u00e9s l\u2019\u00faltima de les <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/#fases-inbound\" rel=\" noopener\">4 fases de l\u2019Inbound M\u00e0rqueting.<\/a> <\/p><p>Per\u00f2, qu\u00e8 \u00e9s la fidelitzaci\u00f3? L&#8217;objectiu de la <strong>fidelitzaci\u00f3 de clients<\/strong> \u00e9s aconseguir que clients que ja hagin comprat en la nostra empresa es converteixen en clients habituals o freq\u00fcents, \u00e9s a dir, que ens tornin a comprar i ho facin de manera reiterada. <\/p><p><strong>La fidelitzaci\u00f3<\/strong> <strong>busca la lleialtat dels clients<\/strong> perqu\u00e8 aquests es converteixen en <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci\" rel=\" noopener\">prescriptors<\/a> fidels de la nostra marca, \u00e9s a dir, clients que tornen a repetir la seva compra en la nostra empresa peri\u00f2dicament i no compren a la compet\u00e8ncia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84983dd elementor-widget elementor-widget-heading\" data-id=\"84983dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perqu\u00e8 \u00e9s important la fidelitzaci\u00f3 de clients?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6beb1ee elementor-widget elementor-widget-text-editor\" data-id=\"6beb1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fidelitzar clients \u00e9s de vital import\u00e0ncia, ja que la fer-ho ens aporta grans avantatges per a la nostra empresa.<\/p><p>Primerament, la fidelitzaci\u00f3 de clients ens <strong>permet tornar a captar clients<\/strong> que ja ens han comprat amb anterioritat. Sense cap dubte \u00e9s molt m\u00e9s econ\u00f2mic fidelitzar clients que <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci\" rel=\" noopener\">aconseguir-ne de nous.<\/a> Aquests clients s\u00f3n persones que ja coneixen la nostra marca, han tingut una experi\u00e8ncia pr\u00e8via amb ella i normalment ens ajuden a captar nous clients. Per aix\u00f2 els esfor\u00e7os invertits en el m\u00e0rqueting de fidelitzaci\u00f3 de clients s\u00f3n menors que els que cal invertir en la captaci\u00f3 de nous.  <\/p><p>Per altre costat, quan un client fidel compra reiteradament a la nostra empresa vol dir que li agrada la nostra marca i ens prefereix per sobre de la compet\u00e8ncia. Un client fidelitzat ser\u00e0, indubtablement un <strong>prescriptor o evangelista de la nostra marca<\/strong>, \u00e9s a dir, alg\u00fa que parlar\u00e0 de nosaltres i recomanar\u00e0 a la seva fam\u00edlia, amics i companys. \u00d2bviament aquesta <strong>\u00e9s de la millor publicitat que podem aspirar.<\/strong>  <\/p><p>Finalment una conseq\u00fc\u00e8ncia l\u00f2gica de la fidelitzaci\u00f3 \u00e9s que el client, que ens est\u00e0 comprant reiteradament, ens est\u00e0 ajudant a debilitar la nostra compet\u00e8ncia i fer m\u00e9s forta la nostra empresa.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265a125 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"265a125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"298\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/ebook-inbound-marketing-CA-1024x382.png\" class=\"attachment-large size-large wp-image-13870\" alt=\"ebook inbound marketing - bizmarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/ebook-inbound-marketing-CA-1024x382.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/ebook-inbound-marketing-CA-300x112.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/ebook-inbound-marketing-CA-768x286.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/ebook-inbound-marketing-CA.png 1250w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e0b40 elementor-widget elementor-widget-text-editor\" data-id=\"48e0b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tot aix\u00f2 sona genial, oi? Per\u00f2 fidelitzar clients d\u2019una empresa no \u00e9s una tasca f\u00e0cil i necessita paci\u00e8ncia, const\u00e0ncia i cura. Gr\u00e0cies a la metedologia de l&#8217;<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/\" rel=\" noopener\">Inbound M\u00e0rqueting<\/a> podem donar-te <strong>3 claus per comen\u00e7ar a portar a terme una correcta fidelitzaci\u00f3<\/strong> dels clients del teu negoci.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6c80a elementor-widget elementor-widget-heading\" data-id=\"1a6c80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 claus per fidelitzar als clients de la teva empresa.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3ec34 elementor-widget elementor-widget-heading\" data-id=\"2c3ec34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Establir comunicacions amb els teus clients.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cad8b elementor-widget elementor-widget-text-editor\" data-id=\"37cad8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Establir una comunicaci\u00f3 amb els teus clients \u00e9s de vital import\u00e0ncia si vols arribar a fidelitzar-los. Compte! No estem parlant de <a href=\"https:\/\/blog.bizmarketing.xyz\/diferencias-entre-el-inbound-marketing-y-el-outbound-marketing?hsLang=es\" rel=\" noopener\">comunicaci\u00f3 buida i intrusiva<\/a>, com s\u2019ha anat fent fins al moment, que b\u00e0sicament no interessa als nostres clients i pot arribar a considerar-se molesta o, fins i tot, SPAM.   <\/p><p>Realment busquem establir una <strong><a href=\"https:\/\/bizmarketing.xyz\/ca\/apostar-pel-content-marketing\/\" rel=\" noopener\" data-wplink-edit=\"true\">comunicaci\u00f3 que propici\u00ef una relaci\u00f3<\/a> i aix\u00ed poder obtenir feedback dels nostres clients<\/strong>. Per aconseguir-ho, ser\u00e0 de vital import\u00e0ncia parlar del que interessa al nostre interlocutor i escoltar-lo, sigui si t\u00e9 suggeriments o queixes. <\/p><p>Per aix\u00f2 hem de tenir els canals de comunicaci\u00f3 clars: podem fer servir les <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/social-media\/\" rel=\" noopener\">xarxes socials<\/a>,<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/email-marketing\/\" rel=\" noopener\"> l&#8217;e-mail<\/a> o fins a la nova tend\u00e8ncia en comunicaci\u00f3: les aplicacions per xat com WhatsApp Buisness. Perqu\u00e8 la comunicaci\u00f3 respongui als objectius anteriors, \u00e9s important tenir en compte dues coses per als nostres canals de comunicaci\u00f3: <\/p><ul><li>Els missatges dels diferents canals que han de tenir un estil unificat (per exemple, si optem per l\u2019humor, l\u2019haurem d\u2019utilitzar ja sigui en <a href=\"https:\/\/twitter.com\/Biz_MKT\" rel=\" noopener\">Twitter<\/a> com en una <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/email-marketing\/\" rel=\" noopener\">Newslatter<\/a> o en el nostre <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/blogs\/\" rel=\" noopener\">blog<\/a>).<\/li><li>Aquests canals han d\u2019estar oberts en els dos sentits: si un client vol comunicar-se amb nosaltres, ha de poder fer-ho per qualsevol canal de manera r\u00e0pida i senzilla.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-042e7ef elementor-widget elementor-widget-heading\" data-id=\"042e7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Fes sentir al client com una estrella de Hollywood.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8da7c elementor-widget elementor-widget-text-editor\" data-id=\"6a8da7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sentir-se especial ens agrada a tots. Per aix\u00f2 quan una empresa ens fa sentir com <strong>clients especials i \u00fanics<\/strong> el valor que donem a aquesta marca creix exponencialment. Una de les primeres accions que van portar a terme les empreses per fer sentir als clients especials va ser relacionar-se amb els seus clients <strong>dirigint-se a ells pel nom i el cognom. <\/strong>Sens dubte les companyies van entendre que, al final, qui comprava els seus productes era una persona \u00fanica.<\/p><p>Per <strong>oferir exclusivitat<\/strong> als nostres clients ja no serveix utilitzar nom\u00e9s el nom. Per fer-los sentir exclusius i \u00fanics podem optar per diferents accions:<\/p><ul><li>Oferir descomptes i\/o ofertes exclusives a grups de clients \u00fanics.<\/li><li>Celebrar amb els clients el que \u00e9s important per ells: aniversaris, festes, tradicions locals, etc.<\/li><li>Permi\u00e0 la lleialtat. Recompensar per la lleialtat a un client amb algun detall ja sigui des d\u2019un <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/email-marketing\/\" rel=\" noopener\">e-mail<\/a> d\u2019agra\u00efment a un descompte o regal.<\/li><\/ul><p>Per oferir exclusivitat \u00e9s <strong>essencial la <a href=\"http:\/\/bizmarketing.xyz\/puntuacion-de-leads\/\" rel=\" noopener\">segmentaci\u00f3 de clients<\/a><\/strong>. No podem dirigir-nos a tota la nostra cartera de clients d\u2019igual manera si volem arribar a establir una bona estrat\u00e8gia de fidelitzaci\u00f3 de clients.<\/p><p style=\"text-align: center;\">\u2192 <strong>Potser tamb\u00e9 us interessi: <a href=\"https:\/\/bizmarketing.xyz\/ca\/automatizacio-marketing\/\" rel=\" noopener\">Qu\u00e8 \u00e9s l &#8216;Automatitzaci\u00f3 d\u201d Inbound Marketing?<\/a><\/strong> \u2190<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247ac3c elementor-widget elementor-widget-heading\" data-id=\"247ac3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Explica hist\u00f2ries que emocionin als teus clients\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6a93a elementor-widget elementor-widget-text-editor\" data-id=\"8b6a93a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ning\u00fa escolta aquells que parlen nom\u00e9s d\u2019ells mateixos. M\u00e9s encara si els temes dels que parlen s\u00f3n poc interessants en el dia a dia d\u2019una persona. Llavors, com establir una comunicaci\u00f3 sobre la nostra marca o producte que pot ser interessant per als clients si no tenim un producte molt apetit\u00f3s? Hi ha maneres.   <\/p><p>Molts estudis conclouen que el nostre cervell est\u00e0 especialment preparat per estimular-se quan ens expliquen una hist\u00f2ria. <strong>Normalment les hist\u00f2ries apel\u00b7len a l\u2019emoci\u00f3 per aconseguir un impacte major<\/strong> i a m\u00e9s durador. Per aix\u00f2 les hist\u00f2ries han sigut l\u2019element comunicatiu de la hist\u00f2ria de la humanitat des dels prehist\u00f2rics.  <\/p><p>Per aix\u00f2 \u00e9s essencial que sigui a trav\u00e9s d&#8217;hist\u00f2ries i emocions que fidelitzin als nostres clients amb valors de compra en la nostra empresa. Moltes marques que han utilitzat la hist\u00f2ria com a forma de comunicaci\u00f3 en les seves estrat\u00e8gies de <a href=\"https:\/\/bizmarketing.xyz\/ca\/apostar-pel-content-marketing\/\" rel=\" noopener\">content m\u00e0rqueting<\/a> han obtingut resultats incre\u00efbles. S\u00f3n per exemple, el cas de marques com <em>Nike<\/em> o <em>Adidas<\/em> o <em>Loter\u00edas del Estado <\/em>cada any amb els seus anuncis de la loteria de nadal.  <\/p><p>Per tot aix\u00f2 la fidelitzaci\u00f3 de clients \u00e9s una de les fases b\u00e0siques de l&#8217;<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/\" rel=\" noopener\">Inbound M\u00e0rqueting<\/a> i una aposta de futur per les empreses que ja tenen nombrosos avantatges. Comen\u00e7a ja a fidelitzar als teus primers clients i fer que es converteix en prescriptors de la teva marca. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b623f0 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2b623f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"782\" height=\"240\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/CA-ebook-3-casos-exit-inbound-marketing-b2c.png\" class=\"attachment-large size-large wp-image-14016\" alt=\"3 casos d&apos;\u00e8xit de l&apos;Inbound Marketing aplicat al B2C\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/CA-ebook-3-casos-exit-inbound-marketing-b2c.png 782w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/CA-ebook-3-casos-exit-inbound-marketing-b2c-300x92.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/CA-ebook-3-casos-exit-inbound-marketing-b2c-768x236.png 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c5f2b elementor-widget elementor-widget-html\" data-id=\"88c5f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/3-claus-fidelizacio-clients\/\"\n  },\n  \"headline\": \"3 Claus per la fidelitzaci\u00f3 de clients de la teva empresa\",\n  \"description\": \"Una de les parts m\u00e9s importants de l\u2019Inbound M\u00e0rqueting \u00e9s la fidelitzaci\u00f3 de clients de la nostra empresa. La fidelitzaci\u00f3 de clients tamb\u00e9 coneguda com delectar clients \u00e9s l\u2019\u00faltima de les 4 fases de l\u2019Inbound M\u00e0rqueting.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/fidelizacion-del-clientes-1536x864.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Marta Romo\",\n    \"url\": \"https:\/\/bizmarketing.xyz\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2019-03-21\",\n  \"dateModified\": \"2026-03-27\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una de les parts m\u00e9s importants de l\u2019Inbound M\u00e0rqueting \u00e9s la fidelitzaci\u00f3 de clients de la nostra empresa. La fidelitzaci\u00f3 de clients tamb\u00e9 coneguda com delectar clients \u00e9s l\u2019\u00faltima de les 4 fases de l\u2019Inbound M\u00e0rqueting. <\/p>\n","protected":false},"author":11,"featured_media":14012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"class_list":["post-14023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Claus per la fidelitzaci\u00f3 de clients de la teva empresa | BizMarketing<\/title>\n<meta name=\"description\" content=\"Descobreix 3 claus efectives per fidelitzar els teus clients i aconseguir que et tornin a comprar amb estrat\u00e8gies d&#039;Inbound Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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