{"id":14172,"date":"2019-06-19T16:46:00","date_gmt":"2019-06-19T14:46:00","guid":{"rendered":"https:\/\/bizmarketing.xyz\/com-captar-clients-b2b\/"},"modified":"2025-07-18T15:21:43","modified_gmt":"2025-07-18T13:21:43","slug":"com-captar-clients-b2b","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/","title":{"rendered":"Com captar clients B2B?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14172\" class=\"elementor elementor-14172 elementor-14167\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ce7ba e-flex e-con-boxed e-con e-parent\" data-id=\"80ce7ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a40ebc elementor-widget elementor-widget-text-editor\" data-id=\"7a40ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Captar clients B2B<\/strong> \u00e9s un dels principals reptes als quals s\u2019enfronten les <a href=\"https:\/\/blog.bizmarketing.xyz\/marketing-para-empresas-b2b\">empreses que venen productes o serveis a altres empreses<\/a>. Aquesta dificultat \u00e9s especialment notable en sectors com l\u2019industrial i el tecnol\u00f2gic, on trobar i connectar amb clients potencials pot resultar complex. La clau rau a arribar efica\u00e7ment a l\u2019empresa adequada i a la persona que pren la decisi\u00f3 de compra. <\/p><p>Igual que en qualsevol relaci\u00f3 comercial, per captar clients B2B \u00e9s fonamental con\u00e8ixer molt b\u00e9 l\u2019empresari o l\u2019empleat responsable de decidir una compra. Com millor coneguem aquest perfil, m\u00e9s oportunitats tindrem de transmetre-li el missatge adequat en el moment oport\u00fa. <\/p><p>Per aconseguir-ho, \u00e9s essencial comprendre tant el perfil del comprador (<a href=\"https:\/\/bizmarketing.xyz\/ca\/que-es-un-buyer-persona\/\">Buyer Persona<\/a>) com el seu recorregut de compra (<a href=\"https:\/\/bizmarketing.xyz\/ca\/buyer-journey\/\">Buyer Journey<\/a>). A continuaci\u00f3, et compartim 4 trucs efica\u00e7os per captar clients B2B en sectors industrials i tecnol\u00f2gics. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdde0a6 elementor-widget elementor-widget-heading\" data-id=\"cdde0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 trucs per captar clients B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba10c61 elementor-widget elementor-widget-heading\" data-id=\"ba10c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Identifica el Buyer Persona dins de l\u2019empresa\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caae9b7 elementor-widget elementor-widget-text-editor\" data-id=\"caae9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1254\" data-end=\"1489\">Si el teu objectiu \u00e9s <strong data-start=\"1272\" data-end=\"1295\">captar clients B2B<\/strong> en sectors industrials o tecnol\u00f2gics, necessites crear un perfil clar del comprador ideal. Aquest Buyer Persona ser\u00e0 una persona dins d\u2019una altra empresa, amb objectius professionals concrets. <\/p><p data-start=\"1491\" data-end=\"1689\">Per definir-lo b\u00e9, fes servir una plantilla i dedica temps a entendre no nom\u00e9s les seves dades demogr\u00e0fiques, sin\u00f3 tamb\u00e9 com actua en el seu entorn laboral, quins problemes afronta i quines solucions busca.<\/p><p data-start=\"1691\" data-end=\"1720\">Preguntes clau per guiar-te:<\/p><ul data-start=\"1721\" data-end=\"1847\"><li data-start=\"1721\" data-end=\"1765\"><p data-start=\"1723\" data-end=\"1765\">Qui interv\u00e9 en el proc\u00e9s de compra?<\/p><\/li><li data-start=\"1766\" data-end=\"1791\"><p data-start=\"1768\" data-end=\"1791\">Quines necessitats t\u00e9?<\/p><\/li><li data-start=\"1792\" data-end=\"1819\"><p data-start=\"1794\" data-end=\"1819\">Quins s\u00f3n els seus reptes?<\/p><\/li><li data-start=\"1820\" data-end=\"1847\"><p data-start=\"1822\" data-end=\"1847\">On busca informaci\u00f3?<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0ca5f elementor-widget elementor-widget-heading\" data-id=\"8a0ca5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Contingut, contingut i m\u00e9s contingut\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb10597 elementor-widget elementor-widget-text-editor\" data-id=\"fb10597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1898\" data-end=\"2086\"><a href=\"https:\/\/bizmarketing.xyz\/ca\/apostar-pel-content-marketing\/\">El contingut \u00e9s el rei.<\/a> Aix\u00ed de simple. En una <strong>estrat\u00e8gia d\u2019Inbound Marketing <\/strong>centrada a <strong data-start=\"1988\" data-end=\"2011\">captar clients B2B<\/strong>, el contingut \u00e9s el motor que impulsa l\u2019atracci\u00f3 de leads qualificats. <\/p><p data-start=\"2088\" data-end=\"2386\">Un bon contingut, sigui un blog, v\u00eddeo, infografia, ebook o fins i tot un tuit, demostra autoritat i genera confian\u00e7a. En el context B2B, educar el client \u00e9s tan important com vendre. A m\u00e9s, el contingut ajuda a diferenciar-nos de la compet\u00e8ncia i millora el nostre posicionament en cercadors.  <\/p><p data-start=\"2388\" data-end=\"2527\">Invertir temps i recursos en contingut rellevant no \u00e9s una despesa, sin\u00f3 una inversi\u00f3 directa en la teva estrat\u00e8gia per <strong data-start=\"2503\" data-end=\"2526\">captar clients B2B.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ef84c elementor-widget elementor-widget-heading\" data-id=\"12ef84c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Fes servir les Xarxes Socials\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d80c5 elementor-widget elementor-widget-text-editor\" data-id=\"c2d80c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2561\" data-end=\"2780\">Segons un estudi de <a href=\"https:\/\/www.youtube.com\/watch?v=6k_G_h41ZaQ\">Millward Brown Digital<\/a>, el 93% de les decisions de compra estan influenciades per les <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/social-media\/\">Xarxes Socials<\/a>. Aquest dada mostra que les xarxes socials s\u00f3n una eina poderosa per <strong data-start=\"2756\" data-end=\"2779\">captar clients B2B.<\/strong> <\/p><p data-start=\"2782\" data-end=\"3022\">LinkedIn, per exemple, \u00e9s una plataforma ideal per connectar amb professionals dels sectors industrials i tecnol\u00f2gics. En aquesta pots iniciar converses, compartir contingut de valor i construir relacions amb els teus clients potencials. <\/p><p data-start=\"3024\" data-end=\"3174\">Si utilitzes les xarxes socials amb un enfocament Inbound, \u00e9s a dir, aportant valor i sense interrompre, es converteixen en un excel\u00b7lent canal de captaci\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a7aa6 elementor-widget elementor-widget-heading\" data-id=\"e1a7aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Personalitza les comunicacions\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a8418 elementor-widget elementor-widget-text-editor\" data-id=\"e5a8418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En general, la compra d\u2019un producte o servei d\u2019una empresa per part d\u2019una altra empresa \u00e9s una acci\u00f3 molt m\u00e9s meditada i racional que la compra d\u2019un consumidor particular. Aquelles empreses que venen a altres empreses productes i\/o serveis molt espec\u00edfics, cars i poc coneguts es trobaran davant d\u2019un Buyer Journey molt m\u00e9s llarg. <\/p><p>Per triomfar en l\u2019acci\u00f3 de <strong>captar clients B2B en el sector industrial i en el sector tecnol\u00f2gic<\/strong> \u00e9s de vital import\u00e0ncia mimar els <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci\" rel=\" noopener\">leads<\/a> de la nostra empresa. Cal pensar que aquests s\u00f3n susceptibles de convertir-se en clients. <\/p><p>Per aix\u00f2, <a href=\"https:\/\/bizmarketing.xyz\/ca\/automatizacio-marketing\/\" rel=\" noopener\">la personalitzaci\u00f3<\/a> \u00e9s la millor arma. Crear contingut completament adequat i oferir-lo en el moment prec\u00eds ja \u00e9s una manera de personalitzar. Tot i aix\u00ed, podem fer m\u00e9s accions b\u00e0siques: dirigir-se a l\u2019usuari pel seu nom, estar present en els dies m\u00e9s importants, etc. Tamb\u00e9 oferir un <a href=\"https:\/\/bizmarketing.xyz\/ca\/whatsapp-business-per-empreses\/?hsLang=es\" rel=\" noopener\">canal de comunicaci\u00f3 instantani<\/a> \u00e9s vital per millorar l\u2019experi\u00e8ncia de l\u2019usuari i fa que aquest se senti especial i at\u00e8s. Sens dubte, \u00e9s una de les formes de personalitzaci\u00f3 que m\u00e9s funcionen.    <\/p><p><strong>Vols descobrir m\u00e9s sobre com aplicar una estrat\u00e8gia d\u2019Inbound Marketing en un negoci B2B del sector industrial o tecnol\u00f2gic?<\/strong> Descobreix els casos d\u2019\u00e8xit d\u2019empreses que ja ho han fet i apr\u00e8n del que ja ha funcionat.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b3690 elementor-widget elementor-widget-image\" data-id=\"85b3690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"782\" height=\"240\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/3-casos-exit-inbound-marqueting-b2b.png\" class=\"attachment-large size-large wp-image-14175\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/3-casos-exit-inbound-marqueting-b2b.png 782w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/3-casos-exit-inbound-marqueting-b2b-300x92.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/3-casos-exit-inbound-marqueting-b2b-768x236.png 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbd149 elementor-widget elementor-widget-html\" data-id=\"7fbd149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/\"\n  },\n  \"headline\": \"Com captar clients B2B?\",\n  \"description\": \"Captar clients B2B \u00e9s un dels principals reptes als quals s\u2019enfronten les empreses que venen productes o serveis a altres empreses. Aquesta dificultat \u00e9s especialment notable en sectors com l\u2019industrial i el tecnol\u00f2gic, on trobar i connectar amb clients potencials pot resultar complex. La clau rau a arribar efica\u00e7ment a l\u2019empresa adequada i a la persona que pren la decisi\u00f3 de compra.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b-1536x864.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Marta Monta\u00f1o\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/ca\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2019-06-19\",\n  \"dateModified\": \"2025-06-27\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Captar clients B2B \u00e9s un dels principals reptes als quals s\u2019enfronten les empreses que venen productes o serveis a altres empreses. Aquesta dificultat \u00e9s especialment notable en sectors com l\u2019industrial i el tecnol\u00f2gic, on trobar i connectar amb clients potencials pot resultar complex. La clau rau a arribar efica\u00e7ment a l\u2019empresa adequada i a la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":14155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[212],"tags":[],"class_list":["post-14172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com captar clients B2B?<\/title>\n<meta name=\"description\" content=\"Apr\u00e8n a captar clients B2B amb estrat\u00e8gies de contingut, xarxes socials, Buyer Persona i personalitzaci\u00f3. Atrau m\u00e9s empreses al teu negoci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com captar clients B2B?\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8n a captar clients B2B amb estrat\u00e8gies de contingut, xarxes socials, Buyer Persona i personalitzaci\u00f3. Atrau m\u00e9s empreses al teu negoci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T14:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T13:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Monta\u00f1o\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Monta\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/\"},\"author\":{\"name\":\"Marta Monta\u00f1o\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/71490c214885b6d17cfdc4d182202cfc\"},\"headline\":\"Com captar clients B2B?\",\"datePublished\":\"2019-06-19T14:46:00+00:00\",\"dateModified\":\"2025-07-18T13:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/captar-clientes-b2b.jpg\",\"articleSection\":[\"M\u00e0rqueting B2B\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/\",\"name\":\"Com captar clients B2B?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/captar-clientes-b2b.jpg\",\"datePublished\":\"2019-06-19T14:46:00+00:00\",\"dateModified\":\"2025-07-18T13:21:43+00:00\",\"description\":\"Apr\u00e8n a captar clients B2B amb estrat\u00e8gies de contingut, xarxes socials, Buyer Persona i personalitzaci\u00f3. Atrau m\u00e9s empreses al teu negoci.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/captar-clientes-b2b.jpg\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/captar-clientes-b2b.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Imagen con una lupa y iconos de usuarios en representaci\u00f3n de la captaci\u00f3n de clientes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/com-captar-clients-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Com captar clients B2B?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\",\"name\":\"BizMarketing\",\"description\":\"Digital Partners\",\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\",\"name\":\"BizMarketing\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"width\":2560,\"height\":582,\"caption\":\"BizMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BizMKTING\\\/\",\"https:\\\/\\\/x.com\\\/Biz_MKT\",\"https:\\\/\\\/www.instagram.com\\\/bizmkting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bizmarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/71490c214885b6d17cfdc4d182202cfc\",\"name\":\"Marta Monta\u00f1o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a63812a97ce68b1044c09d65517d45fc8fb0f7e5e55a3aff126fba20e0e6b22?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a63812a97ce68b1044c09d65517d45fc8fb0f7e5e55a3aff126fba20e0e6b22?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a63812a97ce68b1044c09d65517d45fc8fb0f7e5e55a3aff126fba20e0e6b22?s=96&d=mm&r=g\",\"caption\":\"Marta Monta\u00f1o\"},\"description\":\"Soy Account Manager en BizMarketing, especializada en estrategia Inbound para entornos industriales B2B, Paid Media y HubSpot. Acompa\u00f1o a las empresas en la implementaci\u00f3n de acciones \u00fatiles, medibles y alineadas con sus objetivos comerciales, combinando visi\u00f3n estrat\u00e9gica, gesti\u00f3n de campa\u00f1as y criterio visual orientado a resultados.\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/author\\\/mkting04\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com captar clients B2B?","description":"Apr\u00e8n a captar clients B2B amb estrat\u00e8gies de contingut, xarxes socials, Buyer Persona i personalitzaci\u00f3. Atrau m\u00e9s empreses al teu negoci.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/","og_locale":"ca_ES","og_type":"article","og_title":"Com captar clients B2B?","og_description":"Apr\u00e8n a captar clients B2B amb estrat\u00e8gies de contingut, xarxes socials, Buyer Persona i personalitzaci\u00f3. Atrau m\u00e9s empreses al teu negoci.","og_url":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_published_time":"2019-06-19T14:46:00+00:00","article_modified_time":"2025-07-18T13:21:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b.jpg","type":"image\/jpeg"}],"author":"Marta Monta\u00f1o","twitter_misc":{"Escrit per":"Marta Monta\u00f1o","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#article","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/"},"author":{"name":"Marta Monta\u00f1o","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/person\/71490c214885b6d17cfdc4d182202cfc"},"headline":"Com captar clients B2B?","datePublished":"2019-06-19T14:46:00+00:00","dateModified":"2025-07-18T13:21:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/"},"wordCount":731,"publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b.jpg","articleSection":["M\u00e0rqueting B2B"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/","url":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/","name":"Com captar clients B2B?","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b.jpg","datePublished":"2019-06-19T14:46:00+00:00","dateModified":"2025-07-18T13:21:43+00:00","description":"Apr\u00e8n a captar clients B2B amb estrat\u00e8gies de contingut, xarxes socials, Buyer Persona i personalitzaci\u00f3. Atrau m\u00e9s empreses al teu negoci.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b.jpg","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/captar-clientes-b2b.jpg","width":1920,"height":1080,"caption":"Imagen con una lupa y iconos de usuarios en representaci\u00f3n de la captaci\u00f3n de clientes"},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/ca\/com-captar-clients-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/ca\/"},{"@type":"ListItem","position":2,"name":"Com captar clients B2B?"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/ca\/#website","url":"https:\/\/bizmarketing.xyz\/ca\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/ca\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]},{"@type":"Person","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/person\/71490c214885b6d17cfdc4d182202cfc","name":"Marta Monta\u00f1o","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/9a63812a97ce68b1044c09d65517d45fc8fb0f7e5e55a3aff126fba20e0e6b22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a63812a97ce68b1044c09d65517d45fc8fb0f7e5e55a3aff126fba20e0e6b22?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a63812a97ce68b1044c09d65517d45fc8fb0f7e5e55a3aff126fba20e0e6b22?s=96&d=mm&r=g","caption":"Marta Monta\u00f1o"},"description":"Soy Account Manager en BizMarketing, especializada en estrategia Inbound para entornos industriales B2B, Paid Media y HubSpot. Acompa\u00f1o a las empresas en la implementaci\u00f3n de acciones \u00fatiles, medibles y alineadas con sus objetivos comerciales, combinando visi\u00f3n estrat\u00e9gica, gesti\u00f3n de campa\u00f1as y criterio visual orientado a resultados.","url":"https:\/\/bizmarketing.xyz\/ca\/author\/mkting04\/"}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/14172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=14172"}],"version-history":[{"count":0,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/14172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media\/14155"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=14172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/categories?post=14172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/tags?post=14172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}