{"id":14196,"date":"2019-03-04T11:21:50","date_gmt":"2019-03-04T10:21:50","guid":{"rendered":"https:\/\/bizmarketing.xyz\/que-es-el-roi-i-como-mesurar-lo\/"},"modified":"2025-07-11T10:35:11","modified_gmt":"2025-07-11T08:35:11","slug":"que-es-el-roi-i-como-mesurar-lo","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/que-es-el-roi-i-como-mesurar-lo\/","title":{"rendered":"Qu\u00e8 \u00e9s el ROI i per qu\u00e8 calcular la rendibilitat de la meva estrat\u00e8gia Inbound?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14196\" class=\"elementor elementor-14196 elementor-14187\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a80b3c4 e-flex e-con-boxed e-con e-parent\" data-id=\"a80b3c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7e680 elementor-widget elementor-widget-text-editor\" data-id=\"3d7e680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una de les caracter\u00edstiques essencials que defineixen les <a href=\"https:\/\/bizmarketing.xyz\/ca\/7-passos-estrategia-inbound-marketing\/?hsLang=es\" rel=\" noopener\">estrat\u00e8gies d\u2019Inbound Marketing<\/a> \u00e9s el c\u00e0lcul del <strong>ROI o Retorn de la Inversi\u00f3<\/strong>. Gr\u00e0cies al ROI podem definir si la nostra campanya digital est\u00e0 funcionant, ja que ens revelar\u00e0 el retorn de la inversi\u00f3, \u00e9s a dir, la rendibilitat que obtenim per la nostra inversi\u00f3 inicial.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498069b elementor-widget elementor-widget-heading\" data-id=\"498069b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e8 \u00e9s el ROI o Retorn de la Inversi\u00f3?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa88cc elementor-widget elementor-widget-text-editor\" data-id=\"4fa88cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El ROI o retorn de la inversi\u00f3 \u00e9s una<strong> m\u00e8trica num\u00e8rica que ens calcula la rendibilitat de la campanya d\u2019Inbound Marketing<\/strong> que estem duent a terme. \u00c9s a dir, ens indica el valor econ\u00f2mic generat com a resultat de les nostres accions invertides en m\u00e0rqueting digital.  <\/p><p>Sens dubte, l\u2019execuci\u00f3 d\u2019una s\u00e8rie d\u2019accions de m\u00e0rqueting sense un control de mesura que analitzi all\u00f2 que funciona i que ens aporta beneficis en contraposici\u00f3 al que no funciona, no ens ajudar\u00e0 a millorar les nostres <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/#por-que-inboud\" rel=\" noopener\">campanyes d\u2019Inbound Marketing<\/a> ni a optimitzar la nostra inversi\u00f3. <\/p><p>Per aix\u00f2 \u00e9s fonamental justificar totes les nostres accions calculant constantment la rendibilitat i el benefici que produeixen per a la nostra empresa. El <strong>ROI<\/strong> o retorn de la inversi\u00f3 \u00e9s important tant per saber si aquelles accions en qu\u00e8 hem invertit estan funcionant, com per prendre decisions d\u2019inversions futures fonamentades en dades i an\u00e0lisis reals. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c039e58 elementor-widget elementor-widget-heading\" data-id=\"c039e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com calcular el retorn de la inversi\u00f3 o ROI de les meves campanyes?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296008e elementor-widget elementor-widget-text-editor\" data-id=\"296008e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per calcular el ROI i mesurar els resultats i la rendibilitat de la nostra empresa, podem utilitzar la seg\u00fcent f\u00f3rmula: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b423d00 elementor-widget elementor-widget-image\" data-id=\"b423d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/07\/que-es-el-roi-formula-1024x512.jpg\" class=\"attachment-large size-large wp-image-14192\" alt=\"F\u00f3rmula del ROI: Benefici menys la inversi\u00f3, dividit entre la inversi\u00f3.\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/07\/que-es-el-roi-formula-1024x512.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/07\/que-es-el-roi-formula-300x150.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/07\/que-es-el-roi-formula-768x384.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/07\/que-es-el-roi-formula-1536x768.jpg 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/07\/que-es-el-roi-formula-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764e214 elementor-widget elementor-widget-text-editor\" data-id=\"764e214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aquesta f\u00f3rmula exemplifica com calcular la <strong>relaci\u00f3 entre la inversi\u00f3 que fem <\/strong>en Inbound Marketing <strong>i els beneficis que ens genera <\/strong>aquesta inversi\u00f3. Cal tenir en compte que en el ROI, quan parlem de beneficis, normalment ens referim a beneficis econ\u00f2mics, per\u00f2 de vegades tamb\u00e9 es consideren beneficis l\u2019<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/clients-potencials-com-puc-atraure-nous-leads-de-qualitat-al-meu-negoci\" rel=\" noopener\">obtenci\u00f3 de leads o clients potencials<\/a> per a la nostra empresa. Per aix\u00f2, caldr\u00e0 definir quins s\u00f3n els beneficis esperats abans de comen\u00e7ar la nostra estrat\u00e8gia.  <\/p><p><strong>Posem un exemple<\/strong> per tenir una idea m\u00e9s clara de l\u2019aplicaci\u00f3 de la f\u00f3rmula que ens ajudar\u00e0 a calcular el nostre <a href=\"https:\/\/bizmarketing.xyz\/ca\/https-bizmarketing-xyz-ca-marketing-solutions-marketing-solutions\/\" rel=\" noopener\">ROI o Retorn de la Inversi\u00f3.<\/a><\/p><p>Imaginem que invertim 500\u202f\u20ac inicials en aplicar les <a href=\"https:\/\/bizmarketing.xyz\/ca\/https-bizmarketing-xyz-ca-marketing-solutions-marketing-solutions\/\" rel=\" noopener\">solucions de m\u00e0rqueting<\/a> que ens han d\u2019ajudar a <a href=\"https:\/\/blog.bizmarketing.xyz\/que-son-y-como-aumentar-las-ventas-inbound?hsLang=es\">augmentar les vendes<\/a> del nostre producte. Al final de la campanya obtenim uns beneficis de 1500\u202f\u20ac en la venda del producte. Aix\u00ed, quan fem el c\u00e0lcul del nostre ROI o retorn de la inversi\u00f3 veurem que:  <\/p><p style=\"text-align: center;\"><strong>ROI: (1500-500) \/ 500 = 2<\/strong><\/p><p>Per tant, el nostre Retorn de la Inversi\u00f3 o ROI \u00e9s de 2\u202f\u20ac per cada euro invertit en la campanya.<\/p><p>Sens dubte, el <strong>resultat d\u2019aquest c\u00e0lcul definir\u00e0 les nostres accions futures<\/strong>. Si el c\u00e0lcul del ROI ens dona un resultat positiu, significar\u00e0 que el nostre projecte \u00e9s rendible i que anem pel bon cam\u00ed. Per\u00f2 si el c\u00e0lcul del retorn de la inversi\u00f3 ens dona un valor negatiu, voldr\u00e0 dir que la nostra inversi\u00f3 no ens est\u00e0 donant la rendibilitat esperada i caldr\u00e0 analitzar m\u00e9s a fons per qu\u00e8 passa aix\u00f2. Per fer-ho, ens ajudaran les <a href=\"http:\/\/bizmarketing.xyz\/ca\/analitica-e-informes\/\" rel=\" noopener\">an\u00e0lisis i informes<\/a> que generen les pr\u00f2pies <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing\/#funnel\" rel=\" noopener\">eines d\u2019Inbound Marketing<\/a>. Haurem de veure quines accions no estan funcionant, en quin moment del <a href=\"https:\/\/bizmarketing.xyz\/ca\/buyer-journey\/?hsLang=es\" rel=\" noopener\">Buyer Journey<\/a> perdem els nostres <a href=\"https:\/\/bizmarketing.xyz\/ca\/que-es-un-buyer-persona\/\">Buyer Persona<\/a> o si hi ha altres elements que no donen els resultats esperats.     <\/p><p>Encara que l\u2019Inbound Marketing es caracteritza per una an\u00e0lisi constant de les seves accions i eines durant l\u2019estrat\u00e8gia i la campanya que es realitza, el <strong>ROI<\/strong> o <strong>retorn de la inversi\u00f3<\/strong> ens permet saber de manera num\u00e8rica si les nostres accions han funcionat. Es tracta d\u2019una variable fonamental que aporta seguretat i confian\u00e7a per dur a terme qualsevol acci\u00f3 i en demostra l\u2019efic\u00e0cia. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c89e90 elementor-widget elementor-widget-html\" data-id=\"7c89e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/que-es-el-roi-i-como-mesurar-lo\/\"\n  },\n  \"headline\": \"Qu\u00e8 \u00e9s el ROI i per qu\u00e8 calcular la rendibilitat de la meva estrat\u00e8gia Inbound?\",\n  \"description\": \"Una de les caracter\u00edstiques essencials que defineixen les estrat\u00e8gies d\u2019Inbound Marketing \u00e9s el c\u00e0lcul del ROI o Retorn de la Inversi\u00f3. Gr\u00e0cies al ROI podem definir si la nostra campanya digital est\u00e0 funcionant, ja que ens revelar\u00e0 el retorn de la inversi\u00f3, \u00e9s a dir, la rendibilitat que obtenim per la nostra inversi\u00f3 inicial.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/06\/que-es-el-roi-1536x864.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Xavier Romo\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/ca\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2019-03-04\",\n  \"dateModified\": \"2025-07-11\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una de les caracter\u00edstiques essencials que defineixen les estrat\u00e8gies d\u2019Inbound Marketing \u00e9s el c\u00e0lcul del ROI o Retorn de la Inversi\u00f3. Gr\u00e0cies al ROI podem definir si la nostra campanya digital est\u00e0 funcionant, ja que ens revelar\u00e0 el retorn de la inversi\u00f3, \u00e9s a dir, la rendibilitat que obtenim per la nostra inversi\u00f3 inicial.  <\/p>\n","protected":false},"author":1,"featured_media":14189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"class_list":["post-14196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el ROI en Inbound Marketing i com mesurar-lo<\/title>\n<meta name=\"description\" content=\"Descobreix qu\u00e8 \u00e9s el ROI i com calcular la rendibilitat de les teves campanyes d\u2019Inbound Marketing per prendre millors decisions basades en 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