{"id":15106,"date":"2019-03-15T16:49:03","date_gmt":"2019-03-15T15:49:03","guid":{"rendered":"https:\/\/bizmarketing.xyz\/eshow-2019\/"},"modified":"2026-07-30T14:07:21","modified_gmt":"2026-07-30T12:07:21","slug":"eshow-2019","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/eshow-2019\/","title":{"rendered":"BizMarketing a l\u2019eShow 2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15106\" class=\"elementor elementor-15106 elementor-14922\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6aa0c9 e-flex e-con-boxed e-con e-parent\" data-id=\"b6aa0c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3385569 elementor-widget elementor-widget-text-editor\" data-id=\"3385569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"130\" data-end=\"454\">El <a href=\"https:\/\/www.techshowmadrid.es\/e-show-madrid\"><strong data-start=\"133\" data-end=\"157\">eShow Barcelona 2019<\/strong><\/a> fue una Feria y Congreso profesional de <em data-start=\"198\" data-end=\"209\">eCommerce<\/em> y <em data-start=\"212\" data-end=\"231\">Digital Marketing<\/em> que celebr\u00f3 en 2019 su 34\u00aa edici\u00f3n en la ciudad de Barcelona. Sin duda, el congreso <strong data-start=\"316\" data-end=\"340\">eShow Barcelona 2019<\/strong> se convirti\u00f3 en el escenario ideal para conocer las \u00faltimas tendencias acerca de Marketing Digital y eCommerce. <\/p><p data-start=\"456\" data-end=\"695\">La feria reuni\u00f3 a clientes, <em data-start=\"484\" data-end=\"494\">partners<\/em>, inversores y competidores del sector durante los dos d\u00edas que dur\u00f3 el congreso en un mismo espacio, con el objetivo de compartir conocimientos, atraer negocio y crear sinergias entre profesionales.<\/p><p data-start=\"697\" data-end=\"1146\">Desde <a href=\"https:\/\/bizmarketing.xyz\/ca\">BizMarketing<\/a> asistimos al <strong data-start=\"729\" data-end=\"753\">eShow Barcelona 2019<\/strong> con todo nuestro <a href=\"https:\/\/bizmarketing.xyz\/ca\/equip\/\">equipo<\/a> para aprender, actualizarnos y mantenernos al d\u00eda en el mundo del marketing digital, ofreciendo as\u00ed el mejor servicio a nuestros clientes. Participamos en numerosas ponencias durante los d\u00edas de congreso y aprendimos mucho gracias a los <em data-start=\"1015\" data-end=\"1025\">speakers<\/em> l\u00edderes del sector que las impartieron. Compartimos entonces las \u00faltimas novedades en <a href=\"https:\/\/bizmarketing.xyz\/ca\/que-es-linbound-marketing\/\"><em data-start=\"1112\" data-end=\"1131\">Inbound Marketing<\/em><\/a> y eCommerce.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c63965 elementor-widget elementor-widget-heading\" data-id=\"6c63965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Novedades del eShow Barcelona 2019. Tendencias en Digital Marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2f0ee elementor-widget elementor-widget-text-editor\" data-id=\"6d2f0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"1229\" data-end=\"2485\"><li data-start=\"1229\" data-end=\"1734\"><p data-start=\"1231\" data-end=\"1734\"><strong data-start=\"1231\" data-end=\"1292\">Las apps de mensajer\u00eda ya superaban a las redes sociales.<\/strong> En 2019, las empresas empezaron a notar que les funcionaban mucho mejor los canales de comunicaci\u00f3n v\u00eda mensajes instant\u00e1neos que ofrec\u00edan aplicaciones como <a href=\"https:\/\/bizmarketing.xyz\/ca\/whatsapp-business-per-empreses\/?hsLang=es\"><em data-start=\"1450\" data-end=\"1469\">WhatsApp Business<\/em><\/a> o <em data-start=\"1472\" data-end=\"1492\">Facebook Messenger<\/em> que las redes sociales para la comunicaci\u00f3n. Esto no significaba que las redes sociales dejaran de utilizarse, pero s\u00ed que los eCommerce deb\u00edan integrar este tipo de mensajer\u00eda en sus plataformas para facilitar la comodidad a sus usuarios. <\/p><\/li><li data-start=\"1736\" data-end=\"2142\"><p data-start=\"1738\" data-end=\"2142\"><strong data-start=\"1738\" data-end=\"1767\">Todos \u00e9ramos Influencers.<\/strong> El marketing de influencia ya llevaba tiempo presente. Ante la demanda creciente de autenticidad tras el boom de los influencers masivos, en 2019 irrumpieron con fuerza los microinfluencers. Se buscaba que este tipo de creadores, que pr\u00e1cticamente pod\u00eda ser cualquiera, generara contenido de valor m\u00e1s espec\u00edfico y atrajera comunidades m\u00e1s peque\u00f1as pero m\u00e1s comprometidas.  <\/p><\/li><li data-start=\"2144\" data-end=\"2485\"><p data-start=\"2146\" data-end=\"2485\"><strong data-start=\"2146\" data-end=\"2170\">Marketing omnicanal.<\/strong> En 2019, el marketing omnicanal se volvi\u00f3 un <em data-start=\"2216\" data-end=\"2222\">must<\/em> para las empresas. La omnicanalidad pretend\u00eda lograr una integraci\u00f3n total de todos los canales de una marca, de manera que los usuarios pudieran interactuar de la misma forma sin importar el canal utilizado. El objetivo era mejorar la experiencia del usuario.  <\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b6010 elementor-widget elementor-widget-heading\" data-id=\"09b6010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La nostra experi\u00e8ncia a l\u2019eShow Barcelona 2019<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae863ec elementor-widget elementor-widget-text-editor\" data-id=\"ae863ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2545\" data-end=\"2730\">El <strong data-start=\"2548\" data-end=\"2572\">eShow Barcelona 2019<\/strong> represent\u00f3 una gran oportunidad para las empresas y agencias del mundo digital de conocer y profundizar en las tendencias de Marketing Digital y eCommerce.<\/p>\n<p data-start=\"2732\" data-end=\"3077\">Los n\u00fameros de la feria de aquel a\u00f1o, m\u00e1s de 12.900 visitantes, avalaron que el eShow era un congreso de \u00e9xito que hab\u00eda logrado destacar en su sector. Nosotros<strong> aprovechamos al m\u00e1ximo la experiencia que nos ofreci\u00f3 la feria<\/strong>, sus ponencias y sus <em data-start=\"2977\" data-end=\"2987\">speakers<\/em> para mejorar como agencia y como <em data-start=\"3021\" data-end=\"3031\">partners<\/em> digitales de <em data-start=\"3045\" data-end=\"3064\">Inbound Marketing<\/em> en Girona. <\/p>\n<p data-start=\"2732\" data-end=\"3077\">En <strong>BizMarketing<\/strong>, siempre nos esforzamos por mantenernos al d\u00eda y seguir form\u00e1ndonos para ofrecer lo mejor a nuestros clientes. El eShow Barcelona 2019 fue una oportunidad perfecta para aprender de los l\u00edderes del sector, inspirarnos con nuevas tendencias y regresar a Girona con estrategias frescas y herramientas actualizadas que nos permiten seguir innovando en marketing digital y eCommerce. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b32ab elementor-widget elementor-widget-image\" data-id=\"b3b32ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4.png\" class=\"attachment-large size-large wp-image-14929\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4.png 970w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4-300x77.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4-768x198.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El eShow Barcelona 2019 fue una Feria y Congreso profesional de eCommerce y Digital Marketing que celebr\u00f3 en 2019 su 34\u00aa edici\u00f3n en la ciudad de Barcelona. Sin duda, el congreso eShow Barcelona 2019 se convirti\u00f3 en el escenario ideal para conocer las \u00faltimas tendencias acerca de Marketing Digital y eCommerce. <\/p>\n","protected":false},"author":1,"featured_media":14924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[227],"tags":[],"class_list":["post-15106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizmarketing-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eShow Barcelona 2019: claus de M\u00e0rqueting i eCommerce<\/title>\n<meta name=\"description\" content=\"Descobreix les tend\u00e8ncies que van marcar l\u2019eShow Barcelona 2019: m\u00e0rqueting omnicanal, microinfluencers i missatgeria instant\u00e0nia.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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