{"id":15147,"date":"2019-06-11T16:36:00","date_gmt":"2019-06-11T14:36:00","guid":{"rendered":"https:\/\/bizmarketing.xyz\/marketing-b2b-sector-industrial-tecnologic\/"},"modified":"2025-08-21T15:23:02","modified_gmt":"2025-08-21T13:23:02","slug":"marketing-b2b-sector-industrial-tecnologic","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/","title":{"rendered":"M\u00e0rqueting B2B per a empreses del sector industrial i tecnol\u00f2gic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15147\" class=\"elementor elementor-15147 elementor-14951\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210cf2d e-flex e-con-boxed e-con e-parent\" data-id=\"210cf2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e14680 elementor-widget elementor-widget-text-editor\" data-id=\"7e14680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El <a href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b\/\"><strong>m\u00e0rqueting B2B<\/strong><\/a> (Business to Business), \u00e9s a dir, m\u00e0rqueting per a <strong>empreses que venen a altres empreses<\/strong> , \u00e9s un tipus de m\u00e0rqueting que busca donar resposta als problemes de les empreses B2B en m\u00e0rqueting.<\/p>\n<p>Des de <strong><a href=\"https:\/\/bizmarketing.xyz\/ca\" rel=\" noopener\">BizMarketing<\/a><\/strong>, el teu Partner Digital <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/inbound-m%C3%A0rqueting-girona-arriba-amb-for%C3%A7a-la-nova-tend%C3%A8ncia\" rel=\" noopener\">d\u2019Inbound Marketing a Girona<\/a>, t\u2019expliquem amb detall qu\u00e8 \u00e9s el <strong>m\u00e0rqueting B2B<\/strong> i en qu\u00e8 es diferencia d\u2019altres tipus de m\u00e0rqueting, posant especial \u00e8mfasi en els sectors industrial i tecnol\u00f2gic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b754d94 elementor-widget elementor-widget-heading\" data-id=\"b754d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e8 \u00e9s el m\u00e0rqueting B2B?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa13226 elementor-widget elementor-widget-text-editor\" data-id=\"fa13226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses que venen a altres empreses, <strong>les anomenades empreses B2B<\/strong>, tenen necessitats de comunicaci\u00f3 i m\u00e0rqueting diferents. Sens dubte, no \u00e9s el mateix vendre els teus productes al consumidor final que vendre\u2019ls a una altra empresa. L\u2019empresari que compra algun producte o servei d\u2019una altra empresa est\u00e0 vinculat a un c\u00e0rrec empresarial concret. A m\u00e9s, vol cobrir unes necessitats empresarials i el seu comportament s\u2019ajusta als objectius que t\u00e9 l\u2019empresa per a la qual treballa. Per aix\u00f2, les estrat\u00e8gies que funcionen per arribar als empresaris que compren serveis a altres empreses s\u00f3n diferents de les que funcionen per arribar a un consumidor particular.    <\/p><p>\u2192 L\u2019especialitat del <strong>m\u00e0rqueting B2B<\/strong> \u00e9s generar demanda per a les empreses orientades a vendre a altres empreses i, aix\u00ed, generar m\u00e9s oportunitats de venda. <\/p><p>Per a aix\u00f2, el <strong>m\u00e0rqueting B2B<\/strong> s\u2019ajusta a unes necessitats diferents d\u2019un altre tipus de m\u00e0rqueting. A continuaci\u00f3 t\u2019expliquem en qu\u00e8 es diferencia el m\u00e0rqueting per a empreses amb un negoci B2B d\u2019altres tipus de m\u00e0rqueting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c22e37 elementor-widget elementor-widget-heading\" data-id=\"6c22e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En qu\u00e8 es diferencia el m\u00e0rqueting B2B per a empreses dels sectors industrial i tecnol\u00f2gic?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01268d6 e-con-full e-flex e-con e-child\" data-id=\"01268d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20f57dd e-con-full e-flex e-con e-child\" data-id=\"20f57dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b55716 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b55716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Com hem dit, no \u00e9s el mateix vendre a un consumidor final que vendre a una altra empresa. Per aix\u00f2, no s\u2019ha d\u2019enfocar de la mateixa manera el m\u00e0rqueting B2C que el m\u00e0rqueting B2B. Tot i que aquestes dues tipologies de m\u00e0rqueting comparteixen elements comuns, hi ha difer\u00e8ncies molt marcades a causa del comportament d\u2019aquest consumidor final. \u00c9s a dir, el <strong>m\u00e0rqueting B2B<\/strong> d\u00f3na resposta a un altre tipus de comportament:   <\/p><ul><li><p><strong>El proc\u00e9s de compra \u00e9s diferent<\/strong><\/p><\/li><\/ul><p>Normalment, el proc\u00e9s de compra d\u2019una empresa que compra a una altra empresa sol ser m\u00e9s llarg. <strong>El <a href=\"https:\/\/bizmarketing.xyz\/ca\/buyer-journey\/\" rel=\" noopener\">Buyer Journey<\/a> que travessa aquest <a href=\"https:\/\/bizmarketing.xyz\/ca\/que-es-un-buyer-persona\/\">Buyer Persona<\/a> \u00e9s m\u00e9s lent i meditat<\/strong>. Generalment, aix\u00f2 \u00e9s aix\u00ed perqu\u00e8 les empreses busquen productes orientats a una major rendibilitat i productivitat. S\u00f3n poques les empreses que compren per impuls, com podria fer un consumidor final.  <\/p><ul><li><strong>\u00c9s m\u00e9s dif\u00edcil fer arribar el missatge al client potencial.<\/strong><\/li><\/ul><p><br>Una altra de les dificultats de vendre a una altra empresa \u00e9s fer arribar el missatge a aquestes empreses. Cal tenir en compte que es tracta d\u2019un n\u00ednxol de mercat m\u00e9s petit i segmentat, format nom\u00e9s per professionals d\u2019un sector determinat. Normalment, fer arribar el nostre missatge per canals de car\u00e0cter generalista, com les xarxes socials, no funcionar\u00e0 tan b\u00e9 com en el B2C. Cal posar molta m\u00e9s atenci\u00f3 en el canal perqu\u00e8 funcioni.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fea3b8 elementor-widget elementor-widget-image\" data-id=\"8fea3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/06\/Banner-vertical-2-512x1024.jpg\" class=\"attachment-large size-large wp-image-14981\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/06\/Banner-vertical-2-512x1024.jpg 512w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/06\/Banner-vertical-2-150x300.jpg 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/06\/Banner-vertical-2-768x1536.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/06\/Banner-vertical-2-1024x2048.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/06\/Banner-vertical-2-scaled.jpg 1280w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b3cfe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43b3cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Es busca una relaci\u00f3 a llarg termini.<\/strong><\/li><\/ul><p><br>Una de les coses que busca el m\u00e0rqueting per a empreses B2B, i especialment en els sectors industrial i tecnol\u00f2gic, \u00e9s generar una <a href=\"https:\/\/bizmarketing.xyz\/ca\/3-claus-fidelizacio-clients\/?hsLang=es\" rel=\" noopener\">relaci\u00f3 a llarg termini<\/a> amb els consumidors. En els \u00faltims anys es valora molt les relacions de confian\u00e7a i credibilitat que es poden crear entre les empreses. Sens dubte, una relaci\u00f3 m\u00e9s gran i millor amb les empreses ens situar\u00e0 al <em><strong>top of mind<\/strong><\/em> i tamb\u00e9 ens ajudar\u00e0 a donar-nos a con\u00e8ixer per terceres empreses.  <\/p><ul><li><strong>El networking \u00e9s molt important.<br><br><\/strong><\/li><\/ul><p>Una de les accions m\u00e9s importants del <strong>m\u00e0rqueting per a empreses B2B dins dels sectors industrial i tecnol\u00f2gic<\/strong> s\u00f3n els esdeveniments, fires, congressos, etc. El conegut networking sol jugar un paper clau en aquest tipus de m\u00e0rqueting per a empreses B2B, ja que ajuda a consolidar la relaci\u00f3 que pr\u00e8viament ja s\u2019hauria d\u2019haver cultivat amb els empresaris de l\u2019empresa. A m\u00e9s, si aix\u00f2 es combina amb un bon CRM capa\u00e7 de fer el seguiment adequat dels leads d\u2019aquestes fires i esdeveniments, els departaments de m\u00e0rqueting i vendes s\u2019uneixen com mai ho havien fet abans.   <\/p><div class=\"section post-body\"><p>Els 4 punts citats aqu\u00ed s\u00f3n les difer\u00e8ncies principals del <strong>m\u00e0rqueting per a empreses B2B <\/strong>que orienten els seus negocis a vendre a altres empreses. Tot i aix\u00f2, les accions que realitzen els <a href=\"https:\/\/bizmarketing.xyz\/ca\/agencia-inbound-marketing-posicionamiento-web-girona\/negocio-b2b\/\" rel=\" noopener\">negocis B2B<\/a> en<a href=\"https:\/\/bizmarketing.xyz\/inbound-marketing-2\/\" rel=\" noopener\"> Inbound Marketing <\/a>van molt m\u00e9s enll\u00e0 de les exposades aqu\u00ed. El m\u00e0rqueting per a empreses B2B busca oferir una soluci\u00f3 completa a les empreses que venen a altres empreses per generar m\u00e9s oportunitats de venda.  <\/p><\/div><p data-start=\"70\" data-end=\"582\">A BizMarketing, entenem que el m\u00e0rqueting B2B per als sectors industrial i tecnol\u00f2gic requereix estrat\u00e8gies personalitzades, enfocades a generar relacions s\u00f2lides i oportunitats de venda duradores. Si vols portar la teva empresa al seg\u00fcent nivell i aprofitar al m\u00e0xim el potencial de l\u2019Inbound Marketing, <strong data-start=\"382\" data-end=\"417\">contacta amb nosaltres avui mateix<\/strong>. El nostre equip d\u2019experts a Girona est\u00e0 preparat per dissenyar solucions a mida que impulsin el teu creixement i posicionin la teva empresa com a referent en el teu sector.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f13c52 elementor-widget elementor-widget-image\" data-id=\"6f13c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/contacto\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4.png\" class=\"attachment-large size-large wp-image-14929\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4.png 970w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4-300x77.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-4-768x198.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb8334 e-flex e-con-boxed e-con e-parent\" data-id=\"7fb8334\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b789f05 elementor-widget elementor-widget-html\" data-id=\"b789f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/\"\n  },\n  \"headline\": \"M\u00e0rqueting B2B per a empreses del sector industrial i tecnol\u00f2gic\",\n  \"description\": \"El m\u00e0rqueting B2B (Business to Business), \u00e9s a dir, m\u00e0rqueting per a empreses que venen a altres empreses , \u00e9s un tipus de m\u00e0rqueting que busca donar resposta als problemes de les empreses B2B en m\u00e0rqueting.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b-300x169.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Marta Romo\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/ca\/blog\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2019-06-11\",\n  \"dateModified\": \"2025-08-19\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting per a empreses B2B (Business to Business), \u00e9s a dir, el m\u00e0rqueting per a empreses que venen a altres empreses, \u00e9s un tipus de m\u00e0rqueting que busca donar resposta als problemes de les empreses B2B en l\u2019\u00e0mbit del m\u00e0rqueting.<\/p>\n","protected":false},"author":11,"featured_media":14958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[212],"tags":[],"class_list":["post-15147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting B2B per a Empreses Industrials i Tecnol\u00f2giques<\/title>\n<meta name=\"description\" content=\"Descobreix com el m\u00e0rqueting B2B potencia les vendes entre empreses en els sectors industrial i tecnol\u00f2gic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting B2B per a Empreses Industrials i Tecnol\u00f2giques\" \/>\n<meta property=\"og:description\" content=\"Descobreix com el m\u00e0rqueting B2B potencia les vendes entre empreses en els sectors industrial i tecnol\u00f2gic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T14:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T13:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Romo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Romo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/\"},\"author\":{\"name\":\"Marta Romo\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/32395c9a59bc33b8261e09112a5729d3\"},\"headline\":\"M\u00e0rqueting B2B per a empreses del sector industrial i tecnol\u00f2gic\",\"datePublished\":\"2019-06-11T14:36:00+00:00\",\"dateModified\":\"2025-08-21T13:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/\"},\"wordCount\":933,\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/marketing-b2b.jpg\",\"articleSection\":[\"M\u00e0rqueting B2B\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/\",\"name\":\"M\u00e0rqueting B2B per a Empreses Industrials i Tecnol\u00f2giques\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/marketing-b2b.jpg\",\"datePublished\":\"2019-06-11T14:36:00+00:00\",\"dateModified\":\"2025-08-21T13:23:02+00:00\",\"description\":\"Descobreix com el m\u00e0rqueting B2B potencia les vendes entre empreses en els sectors industrial i tecnol\u00f2gic.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/marketing-b2b.jpg\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/marketing-b2b.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/marketing-b2b-sector-industrial-tecnologic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e0rqueting B2B per a empreses del sector industrial i tecnol\u00f2gic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\",\"name\":\"BizMarketing\",\"description\":\"Digital Partners\",\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#organization\",\"name\":\"BizMarketing\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"width\":2560,\"height\":582,\"caption\":\"BizMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BizMKTING\\\/\",\"https:\\\/\\\/x.com\\\/Biz_MKT\",\"https:\\\/\\\/www.instagram.com\\\/bizmkting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bizmarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/#\\\/schema\\\/person\\\/32395c9a59bc33b8261e09112a5729d3\",\"name\":\"Marta Romo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0d6866b62aa891b98a00feff508dbd36cf7ab49d548fc71860843a55f28d0cc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0d6866b62aa891b98a00feff508dbd36cf7ab49d548fc71860843a55f28d0cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f0d6866b62aa891b98a00feff508dbd36cf7ab49d548fc71860843a55f28d0cc?s=96&d=mm&r=g\",\"caption\":\"Marta Romo\"},\"description\":\"Account Manager en BizMarketing, especializada en Inbound Marketing y en la integraci\u00f3n de herramientas como HubSpot para mejorar el rendimiento comercial de empresas B2B. Combino visi\u00f3n estrat\u00e9gica, an\u00e1lisis y liderazgo de equipos para impulsar resultados sostenibles y alineados con los objetivos del negocio.\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/ca\\\/author\\\/mkting03\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e0rqueting B2B per a Empreses Industrials i Tecnol\u00f2giques","description":"Descobreix com el m\u00e0rqueting B2B potencia les vendes entre empreses en els sectors industrial i tecnol\u00f2gic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/","og_locale":"ca_ES","og_type":"article","og_title":"M\u00e0rqueting B2B per a Empreses Industrials i Tecnol\u00f2giques","og_description":"Descobreix com el m\u00e0rqueting B2B potencia les vendes entre empreses en els sectors industrial i tecnol\u00f2gic.","og_url":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_published_time":"2019-06-11T14:36:00+00:00","article_modified_time":"2025-08-21T13:23:02+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b.jpg","type":"image\/jpeg"}],"author":"Marta Romo","twitter_misc":{"Escrit per":"Marta Romo","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#article","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/"},"author":{"name":"Marta Romo","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/person\/32395c9a59bc33b8261e09112a5729d3"},"headline":"M\u00e0rqueting B2B per a empreses del sector industrial i tecnol\u00f2gic","datePublished":"2019-06-11T14:36:00+00:00","dateModified":"2025-08-21T13:23:02+00:00","mainEntityOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/"},"wordCount":933,"publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b.jpg","articleSection":["M\u00e0rqueting B2B"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/","url":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/","name":"M\u00e0rqueting B2B per a Empreses Industrials i Tecnol\u00f2giques","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b.jpg","datePublished":"2019-06-11T14:36:00+00:00","dateModified":"2025-08-21T13:23:02+00:00","description":"Descobreix com el m\u00e0rqueting B2B potencia les vendes entre empreses en els sectors industrial i tecnol\u00f2gic.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b.jpg","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/marketing-b2b.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/ca\/marketing-b2b-sector-industrial-tecnologic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/ca\/"},{"@type":"ListItem","position":2,"name":"M\u00e0rqueting B2B per a empreses del sector industrial i tecnol\u00f2gic"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/ca\/#website","url":"https:\/\/bizmarketing.xyz\/ca\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/ca\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]},{"@type":"Person","@id":"https:\/\/bizmarketing.xyz\/ca\/#\/schema\/person\/32395c9a59bc33b8261e09112a5729d3","name":"Marta Romo","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/f0d6866b62aa891b98a00feff508dbd36cf7ab49d548fc71860843a55f28d0cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f0d6866b62aa891b98a00feff508dbd36cf7ab49d548fc71860843a55f28d0cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f0d6866b62aa891b98a00feff508dbd36cf7ab49d548fc71860843a55f28d0cc?s=96&d=mm&r=g","caption":"Marta Romo"},"description":"Account Manager en BizMarketing, especializada en Inbound Marketing y en la integraci\u00f3n de herramientas como HubSpot para mejorar el rendimiento comercial de empresas B2B. Combino visi\u00f3n estrat\u00e9gica, an\u00e1lisis y liderazgo de equipos para impulsar resultados sostenibles y alineados con los objetivos del negocio.","url":"https:\/\/bizmarketing.xyz\/ca\/author\/mkting03\/"}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/15147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/comments?post=15147"}],"version-history":[{"count":0,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/posts\/15147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media\/14958"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/media?parent=15147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/categories?post=15147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizmarketing.xyz\/ca\/wp-json\/wp\/v2\/tags?post=15147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}