{"id":15225,"date":"2019-08-26T16:18:00","date_gmt":"2019-08-26T14:18:00","guid":{"rendered":"https:\/\/bizmarketing.xyz\/buscar-paraules-clau-guia-seranking\/"},"modified":"2026-03-30T12:27:21","modified_gmt":"2026-03-30T10:27:21","slug":"buscar-paraules-clau-guia-seranking","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/buscar-paraules-clau-guia-seranking\/","title":{"rendered":"Buscar paraules clau per a SEO: Guia SE Ranking. Part 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15225\" class=\"elementor elementor-15225 elementor-14994\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-250ea889 e-flex e-con-boxed e-con e-parent\" data-id=\"250ea889\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ddb427 elementor-widget elementor-widget-text-editor\" data-id=\"29ddb427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p><a href=\"https:\/\/blog.bizmarketing.xyz\/author\/marta-romo\"><\/a><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-782c775 e-flex e-con-boxed e-con e-parent\" data-id=\"782c775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d54188 elementor-widget elementor-widget-text-editor\" data-id=\"0d54188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"421\" data-end=\"645\">A la <a href=\"https:\/\/blog.bizmarketing.xyz\/posicionamiento-web-seo-guia-de-se-ranking\">primera part de la Guia SE Ranking<\/a> ja vam veure com realitzar els primers passos per configurar el nostre projecte a la plataforma SEO i aix\u00ed comen\u00e7ar a recollir informaci\u00f3 sobre la posici\u00f3 de les nostres p\u00e0gines a Google.<\/p>\n<p data-start=\"647\" data-end=\"917\">En aquesta segona part de la Guia sobre el posicionament web SEO coneixerem les diferents opcions que ens ofereix <a href=\"https:\/\/seranking.com\/es\/\">SE Ranking <\/a>per <strong data-start=\"784\" data-end=\"809\">buscar paraules clau<\/strong>. Per\u00f2 abans respondrem una pregunta fonamental: Per qu\u00e8 haur\u00edem de buscar noves paraules clau? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f22f21 elementor-widget elementor-widget-heading\" data-id=\"1f22f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per qu\u00e8 buscar paraules clau?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b8aff elementor-widget elementor-widget-text-editor\" data-id=\"a5b8aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"116\" data-end=\"274\">Si volem <strong>posicionar la nostra web a Google mitjan\u00e7ant <a href=\"https:\/\/bizmarketing.xyz\/ca\/que-es-el-seo\/\">SEO<\/a><\/strong>, \u00e9s de vital import\u00e0ncia <strong data-start=\"199\" data-end=\"224\">buscar paraules clau <\/strong>que els nostres possibles clients puguin utilitzar.<\/p>\n<p data-start=\"276\" data-end=\"490\">No est\u00e0 malament posicionar termes com el nom de la nostra empresa, per\u00f2 aix\u00f2 no ens atraur\u00e0 nous usuaris. Nom\u00e9s aquells que ja ens coneguin i introdueixin el nostre nom a Google seran capa\u00e7os de trobar-nos. <\/p>\n<p data-start=\"492\" data-end=\"681\">En canvi, si aconseguim posicionar paraules clau que els usuaris utilitzen quan es troben en la fase d\u2019exploraci\u00f3 de l\u2019<a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/qu%C3%A8-%C3%A9s-el-inbound-funnel-o-embut-de-inbound-m%C3%A0rqueting\">Inbound Funnel<\/a>, podrem generar i augmentar el tr\u00e0nsit web de qualitat.<\/p>\n<p data-start=\"683\" data-end=\"825\">Per\u00f2, com sabem qu\u00e8 busquen els nostres possibles clients quan encara no coneixen el nostre producte? Aqu\u00ed \u00e9s on SE Ranking ens pot ajudar. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba494ab elementor-widget elementor-widget-heading\" data-id=\"ba494ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Buscar palabras clave para posicionar en Google con SE Ranking\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4776c1 elementor-widget elementor-widget-text-editor\" data-id=\"e4776c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anem a obrir el projecte que ja vam configurar a la primera part d\u2019aquesta Guia de SE Ranking.<\/p>\n<p>Un cop all\u00e0, avui posarem la nostra atenci\u00f3 a la pestanya <strong>\u00abInvestigaci\u00f3 Paraules Clau\u00bb <\/strong>que es troba a la barra central superior. <\/p>\n<p>La primera pestanya que ens ofereix SE Ranking \u00e9s la introducci\u00f3 de l\u2019an\u00e0lisi de paraules clau. En aquesta pestanya ens trobem amb dues opcions per introduir les nostres paraules clau. La primera \u00e9s manualment i la segona important un fitxer TXT o CSV, i aix\u00ed fer una importaci\u00f3 massiva.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c7c04 elementor-widget elementor-widget-image\" data-id=\"b5c7c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"391\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Buscar-palabras-clave-en-Seranking-1024x500.png\" class=\"attachment-large size-large wp-image-15014\" alt=\"Captura de pantalla de la herramienta de SeRanking Investigaci\u00f3n de palabras clave que sirve para buscar palabas clave.\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Buscar-palabras-clave-en-Seranking-1024x500.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Buscar-palabras-clave-en-Seranking-300x147.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Buscar-palabras-clave-en-Seranking-768x375.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Buscar-palabras-clave-en-Seranking-1536x750.png 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Buscar-palabras-clave-en-Seranking-2048x1000.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6521e22 elementor-widget elementor-widget-text-editor\" data-id=\"6521e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En introduir les paraules clau amb les quals volem posicionar-nos obtindrem diferents par\u00e0metres que ens serviran d\u2019ajuda per aconseguir aquestes primeres posicions tan desitjades.<\/p>\n<p>Algunes de les m\u00e8triques en visi\u00f3 general que ens ofereix SE Ranking s\u00f3n les seg\u00fcents:<\/p>\n<ul>\n<li><strong>La dificultat<\/strong>: Ens mostra quina ser\u00e0 la dificultat de posicionar-nos en aquesta paraula clau entre els 10 millors resultats de cerca. Per exemple, la paraula \u00abbuyer persona\u00bb t\u00e9 una dificultat de 53, mentre que \u00abmarketing de continguts\u00bb t\u00e9 una dificultat de 36. <\/li>\n<li><strong>Volum de buscar:<\/strong> El nombre total de cerques mensuals per a una consulta de cerca concreta. En el cas de \u00abfidelitzaci\u00f3 de clients\u00bb, per exemple, el volum \u00e9s de 5,4K, mentre que \u00abatracci\u00f3 de clients\u00bb t\u00e9 nom\u00e9s 1K. <\/li>\n<li><strong>El cost per clic:<\/strong> Ens mostra el preu real a pagar per cada clic en una campanya de m\u00e0rqueting, en el cas de voler posicionar-nos amb aquesta paraula clau. El cost per clic per \u00abgeneraci\u00f3 de leads\u00bb \u00e9s de 0,84\u202f\u20ac, mentre que per \u00abautomatitzaci\u00f3 de m\u00e0rqueting\u00bb \u00e9s de 2,12\u202f\u20ac. <\/li>\n<li><strong>Compet\u00e8ncia<\/strong>: Mostra quina \u00e9s la competitivitat de la paraula clau al mercat. La paraula clau \u00abembut de vendes\u00bb, per exemple, t\u00e9 una compet\u00e8ncia de 0,41, mentre que \u00abfidelitzaci\u00f3 de clients\u00bb t\u00e9 0,18. <\/li>\n<li><strong>Intenci\u00f3 de cerca:<\/strong> SE Ranking ens indica la intenci\u00f3 darrere de la cerca d\u2019una paraula clau, cosa que \u00e9s essencial per entendre el comportament de l\u2019usuari. Algunes paraules clau com \u00abfidelitzaci\u00f3 de clients\u00bb tenen una intenci\u00f3 de buscar de tipus \u00abinformacional\u00bb (I), mentre que altres com \u00abgeneraci\u00f3 de leads\u00bb s\u00f3n de tipus \u00abnavegacional\u00bb (N). <\/li>\n<li><strong>Funcions SERP<\/strong>: La plataforma ens indica quines funcions SERP estan associades a cada paraula clau. Aix\u00f2 inclou elements com imatges, llistes, preguntes, entre altres. <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e676d elementor-widget elementor-widget-image\" data-id=\"d4e676d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"169\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Metricas-de-las-palabras-clave-buscadas-1024x216.png\" class=\"attachment-large size-large wp-image-15016\" alt=\"Captura de pantalla de algunas de las m\u00e9tricas que se muestran en SE Ranking cuando buscas palabras clave\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Metricas-de-las-palabras-clave-buscadas-1024x216.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Metricas-de-las-palabras-clave-buscadas-300x63.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Metricas-de-las-palabras-clave-buscadas-768x162.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Metricas-de-las-palabras-clave-buscadas-1536x324.png 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Metricas-de-las-palabras-clave-buscadas-2048x432.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cf52c elementor-widget elementor-widget-heading\" data-id=\"e3cf52c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e0lisi detallat i oportunitats SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b15769 elementor-widget elementor-widget-text-editor\" data-id=\"3b15769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si seleccionem una de les paraules clau i ens dirigim al men\u00fa de l\u2019esquerra, podrem observar m\u00e9s m\u00e8triques que ens proporciona la plataforma SE Ranking.<br><br>Aqu\u00ed us mostrem un exemple amb la Paraula Clau \u00abBuyer Persona\u00bb. Com podem observar, se\u2019ns presenta molta m\u00e9s informaci\u00f3 a tenir en compte. Impresionant, oi?  <\/p>\n<p data-start=\"478\" data-end=\"847\">A m\u00e9s de les dades b\u00e0siques, la plataforma ens ofereix detalls com la <strong>distribuci\u00f3 del volum de buscar per pa\u00efsos<\/strong>, cosa que facilita identificar on existeix m\u00e9s demanda. Tamb\u00e9 s\u2019inclouen idees de <strong>paraules clau relacionades<\/strong> i preguntes freq\u00fcents dels usuaris, que poden servir per inspirar nous continguts i cobrir diferents intencions de buscar. <\/p>\n<p data-start=\"849\" data-end=\"1060\">Per exemple, expressions com <em data-start=\"879\" data-end=\"904\">qu\u00e8 \u00e9s un buyer persona<\/em>, <em data-start=\"906\" data-end=\"931\">plantilla buyer persona<\/em> o <em data-start=\"934\" data-end=\"958\">buyer persona template<\/em> es poden aprofitar per crear articles explicatius, plantilles descarregables o guies pas a pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555098f elementor-widget elementor-widget-image\" data-id=\"555098f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Informacio-sobre-las-palbras-clave-buscadas-1024x486.png\" class=\"attachment-large size-large wp-image-15020\" alt=\"Captura de pantalla de la informaci\u00f3n que SE Ranking ofrece al buscar palabras clave\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Informacio-sobre-las-palbras-clave-buscadas-1024x486.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Informacio-sobre-las-palbras-clave-buscadas-300x143.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Informacio-sobre-las-palbras-clave-buscadas-768x365.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Informacio-sobre-las-palbras-clave-buscadas-1536x730.png 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Informacio-sobre-las-palbras-clave-buscadas-2048x973.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f811fb7 elementor-widget elementor-widget-heading\" data-id=\"f811fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Historial SERP Org\u00e0nic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9532a1 elementor-widget elementor-widget-text-editor\" data-id=\"a9532a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SE Ranking et proporciona els 100 primers resultats de buscar per a la paraula clau que est\u00e0s investigant. Aix\u00ed mateix, mostra si hi ha hagut canvis durant diferents per\u00edodes de temps o el nombre total de tr\u00e0nsit que ha adquirit aquella URL o domini en concret. <\/p>\n<p>Coneix totes les URL que s\u2019estan posicionant per la teva paraula clau escollida. Aix\u00ed mateix, tamb\u00e9 mostra els backlinks de la URL analitzada, la quantitat de dominis de refer\u00e8ncia i les puntuacions de Domain Trust i Page Trust. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a2745 elementor-widget elementor-widget-image\" data-id=\"52a2745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Historial-SERP-Organico.-Buscar-palabras-clave-1024x487.png\" class=\"attachment-large size-large wp-image-15022\" alt=\"100 primeros resultados de b\u00fasqueda para la palabra clave que est\u00e1s investigando\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Historial-SERP-Organico.-Buscar-palabras-clave-1024x487.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Historial-SERP-Organico.-Buscar-palabras-clave-300x143.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Historial-SERP-Organico.-Buscar-palabras-clave-768x366.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Historial-SERP-Organico.-Buscar-palabras-clave-1536x731.png 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/08\/Historial-SERP-Organico.-Buscar-palabras-clave-2048x975.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31c19a elementor-widget elementor-widget-heading\" data-id=\"e31c19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SE Ranking, tota una eina integral\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39d839 elementor-widget elementor-widget-text-editor\" data-id=\"b39d839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Finalment, per\u00f2 no menys important, no ens podem oblidar d\u2019algunes de les caracter\u00edstiques m\u00e9s importants que ens permet SE Ranking.<\/p>\n<ul>\n<li>An\u00e0lisi en els principals motors de buscar: Google, Yahoo, Bing i fins i tot a YouTube<\/li>\n<li>Capacitat d\u2019analitzar m\u00faltiples ubicacions, des de localitats pr\u00f2ximes fins als pa\u00efsos m\u00e9s llunyans.<\/li>\n<li>Comparacions amb els teus competidors mitjan\u00e7ant el domini o les paraules clau.<\/li>\n<\/ul>\n<p><br>Si vols obtenir m\u00e9s informaci\u00f3 sobre el posicionament del teu lloc web als motors de buscar i augmentar el teu tr\u00e0nsit org\u00e0nic, no dubtis a contactar amb nosaltres per implementar aquesta eina a la teva empresa! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9083caa elementor-widget elementor-widget-image\" data-id=\"9083caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/ca\/website-grader\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-1024x512.jpg\" class=\"attachment-large size-large wp-image-18371\" alt=\"BANNER CTA auditoria seo - ES\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-1024x512.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-300x150.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-768x384.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA-1536x768.jpg 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/auditoria-seo-CA.jpg 1875w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccb6ceb e-flex e-con-boxed e-con e-parent\" data-id=\"ccb6ceb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fe481 elementor-widget elementor-widget-html\" data-id=\"31fe481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/buscar-paraules-clau-guia-seranking\/\"\n  },\n  \"headline\": \"Buscar paraules clau per a SEO: Guia SE Ranking. Part 2\",\n  \"description\": \"A la primera part de la Guia SE Ranking ja vam veure com realitzar els primers passos per configurar el nostre projecte a la plataforma SEO i aix\u00ed comen\u00e7ar a recollir informaci\u00f3 sobre la posici\u00f3 de les nostres p\u00e0gines a Google. En aquesta segona part de la Guia sobre el posicionament web SEO coneixerem les diferents opcions que ens ofereix SE Ranking per buscar paraules clau. Per\u00f2 abans respondrem una pregunta fonamental: Per qu\u00e8 haur\u00edem de buscar noves paraules clau?\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/buscar-palabras-clave-1-300x169.jpg\",  \n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Marta Romo\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/ca\/blog-2\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2019-08-26\",\n  \"dateModified\": \"2026-03-30\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A la primera part de la Guia SE Ranking ja vam veure com realitzar els primers passos per configurar el nostre projecte a la plataforma SEO i aix\u00ed comen\u00e7ar a recollir informaci\u00f3 sobre la posici\u00f3 de les nostres p\u00e0gines a Google. En aquesta segona part de la Guia sobre el posicionament web SEO coneixerem les diferents opcions que ens ofereix SE Ranking per buscar paraules clau. <\/p>\n","protected":false},"author":11,"featured_media":15001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-15225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-i-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buscar paraules clau per a SEO: Guia SE Ranking. 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