{"id":15268,"date":"2025-02-10T15:28:00","date_gmt":"2025-02-10T14:28:00","guid":{"rendered":"https:\/\/bizmarketing.xyz\/estrategia-marqueting-digital-b2b-sector-packaging\/"},"modified":"2025-08-22T15:45:34","modified_gmt":"2025-08-22T13:45:34","slug":"estrategia-marqueting-digital-b2b-sector-packaging","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/estrategia-marqueting-digital-b2b-sector-packaging\/","title":{"rendered":"Estrat\u00e8gia de m\u00e0rqueting digital per una empresa B2B industrial del sector packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15268\" class=\"elementor elementor-15268 elementor-15252\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-992c963 e-flex e-con-boxed e-con e-parent\" data-id=\"992c963\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47c23a2 elementor-widget elementor-widget-text-editor\" data-id=\"47c23a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/bizmarketing.xyz\/ca\">BizMarketing<\/a>, la nostra missi\u00f3 \u00e9s ajudar les empreses a superar els seus reptes i aconseguir els seus objectius en l&#8217;entorn digital. En aquest cas concret, compartim com fem costat a una empresa B2B industrial del sector packaging a millorar la seva pres\u00e8ncia en l\u00ednia, consolidar el seu lideratge en mercats clau i obtenir resultats excel\u00b7lents durant el 2024. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e13964 elementor-widget elementor-widget-heading\" data-id=\"2e13964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El nostre enfocament estrat\u00e8gic \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b1446 elementor-widget elementor-widget-text-editor\" data-id=\"f7b1446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Des del principi, ens submergim en el negoci del client, una empresa especialitzada en maquin\u00e0ria per a processos d&#8217;embotellat, amb l&#8217;objectiu de comprendre a fons els seus productes, la seva proposta de valor i els reptes que enfronta en un sector global altament competitiu. Aquesta fase inicial va ser clau per a definir una <strong>estrat\u00e8gia de m\u00e0rqueting digital<\/strong> personalitzada que respongu\u00e9s a les seves necessitats reals i objectius principals. <\/p>\n<p>El nostre pla d&#8217;acci\u00f3 es va dissenyar per a:<\/p>\n<ul>\n<li aria-level=\"1\">Enfortir el reconeixement de marca en mercats internacionals clau.<\/li>\n<li aria-level=\"1\">Augmentar la captaci\u00f3 de leads digitals mitjan\u00e7ant una major visibilitat en l\u00ednia.<\/li>\n<li aria-level=\"1\">Optimitzar el posicionament SEU de paraules clau estrat\u00e8giques per a garantir la seva pres\u00e8ncia en motors de cerca en els mercats prioritaris.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4af51 elementor-widget elementor-widget-heading\" data-id=\"fe4af51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Execusi\u00f3 i desenvolupament de l'estrat\u00e8gia\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5744f6b elementor-widget elementor-widget-text-editor\" data-id=\"5744f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La implementaci\u00f3 d&#8217;aquesta <strong>estrat\u00e8gia de m\u00e0rqueting digital<\/strong> integral es va basar en tres pilars fonamentals:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce87ed elementor-widget elementor-widget-heading\" data-id=\"0ce87ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Optimitzaci\u00f3 SEO i contingut de valor\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9581a1d elementor-widget elementor-widget-text-editor\" data-id=\"9581a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Redissenyem l&#8217;estructura del lloc web, enfocant-nos a millorar l&#8217;experi\u00e8ncia de l&#8217;usuari i desenvolupar contingut rellevant per al p\u00fablic objectiu. Utilitzem paraules clau espec\u00edfiques que responen a les necessitats del mercat i generem materials d&#8217;alt valor per als buyer persones del client. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b5b92 elementor-widget elementor-widget-heading\" data-id=\"42b5b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Campanyes SEM per esdeveniments clau\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2e96b elementor-widget elementor-widget-text-editor\" data-id=\"2f2e96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dissenyem campanyes en Google Ads estrat\u00e8giques, assegurant que la seva pres\u00e8ncia destaqu\u00e9s enfront dels potencials compradors en moments clau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8135e elementor-widget elementor-widget-heading\" data-id=\"bc8135e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Gesti\u00f3 de xarxes socials per engagement\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c60ba8 elementor-widget elementor-widget-text-editor\" data-id=\"0c60ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reforcem els canals de Linkedin i YouTube del client, augmentant la interacci\u00f3 mitjan\u00e7ant la publicaci\u00f3 de continguts alineats amb els interessos i necessitats del seu p\u00fablic objectiu, aconseguint posicionar al client com a referent en el seu sector.<\/p>\n<p>L&#8217;estrat\u00e8gia va incloure un seguiment continu de m\u00e8triques clau (KPIs) mitjan\u00e7ant informes mensuals. Aix\u00f2 ens va permetre ajustar i optimitzar cada acci\u00f3 per a maximitzar l&#8217;impacte i garantir resultats mesurables. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ce44 elementor-widget elementor-widget-heading\" data-id=\"608ce44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultats aconseguits\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62d94d elementor-widget elementor-widget-text-editor\" data-id=\"c62d94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;impacte d&#8217;aquesta <strong>estrat\u00e8gia de m\u00e0rqueting digital <\/strong>va ser evident en diversos aspectes:<\/p><ul><li aria-level=\"1\"><strong>Increment del tr\u00e0nsit web:<\/strong> Es va aconseguir un creixement del 43% en les visites globals, amb un augment destacat del 59,38% en un dels mercats prioritaris definits per a l&#8217;expansi\u00f3.<\/li><li aria-level=\"1\"><strong>Increment del 28% en visites per cerca org\u00e0nica:<\/strong> Consolidant la pres\u00e8ncia del client en motors de cerca clau. A m\u00e9s, les paraules clau m\u00e9s rellevants es van posicionar en la primera p\u00e0gina de Google en els mercats que el client considera com a prioritaris. <\/li><\/ul><p><br>Un aspecte destacat de la nostra estrat\u00e8gia SEU va ser l&#8217;increment generalitzat en el nombre de consultes de cerca posicionades en el <strong>TOP 10<\/strong>. En termes de SEU, el TOP 10 es refereix a les paraules clau que es troben entre els deu primers resultats org\u00e0nics de Google, garantint aix\u00ed la seva aparici\u00f3 en la primera p\u00e0gina de cerca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3e15f elementor-widget elementor-widget-image\" data-id=\"1f3e15f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"252\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/grafico-estrategia-marketing-digital-1024x322.webp\" class=\"attachment-large size-large wp-image-15257\" alt=\"Representaci\u00f3n visual de los resultados obtenidos a trav\u00e9s de una campa\u00f1a de marketing digital, destacando el impacto en tr\u00e1fico web y posicionamiento SEO\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/grafico-estrategia-marketing-digital-1024x322.webp 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/grafico-estrategia-marketing-digital-300x94.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/grafico-estrategia-marketing-digital-768x242.webp 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/grafico-estrategia-marketing-digital.webp 1510w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2f05d elementor-widget elementor-widget-text-editor\" data-id=\"7a2f05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aquest posicionament \u00e9s crucial, ja que la primera p\u00e0gina concentra m\u00e9s del 90% del tr\u00e0nsit d&#8217;usuaris. Per a moltes empreses, estar en aquesta posici\u00f3 no sols significa major visibilitat, sin\u00f3 tamb\u00e9 la possibilitat de captar tr\u00e0nsit altament qualificat, millorant la taxa de clics i l&#8217;inter\u00e8s de potencials clients en la seva oferta. <\/p>\n<p>En el cas del nostre client, els resultats parlen per si sols. Al gener de 2024, <strong>el 46% de les consultes de cerca priorit\u00e0ries es trobaven en el TOP 10<\/strong>. Un any despr\u00e9s, al gener de 2025, <strong>vam aconseguir un 100%<\/strong>, posicionant totes les paraules clau estrat\u00e8giques en la primera p\u00e0gina de Google. <\/p>\n<p>Per a aconseguir aquests resultats, va ser clau la utilitzaci\u00f3 de l&#8217;eina <a href=\"https:\/\/blog.bizmarketing.xyz\/como-posicionar-palabras-clave-en-tu-web-se-ranking?hsLang=es\">SE Ranking<\/a>, la nostra aliada en l&#8217;an\u00e0lisi i optimitzaci\u00f3 cont\u00ednua de <strong>l&#8217;estrat\u00e8gia de m\u00e0rqueting digital<\/strong>. Gr\u00e0cies a aquesta plataforma, podem monitorar el rendiment, identificar oportunitats de millora i ajustar les nostres t\u00e0ctiques en temps real, maximitzant aix\u00ed l&#8217;impacte de cada acci\u00f3 implementada. <\/p>\n<ul>\n<li aria-level=\"1\"><strong>Generaci\u00f3 de leads qualificats: <\/strong>M\u00e9s de 3.000 visites van ser generades a trav\u00e9s de contingut especialitzat, a m\u00e9s d&#8217;un increment del 252% en la creaci\u00f3 de noves p\u00e0gines enfocades a oferir informaci\u00f3 d&#8217;alt valor afegit al p\u00fablic objectiu.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1698b2f elementor-widget elementor-widget-image\" data-id=\"1698b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"166\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/datos-estrategia-marketing-digital-1024x213.webp\" class=\"attachment-large size-large wp-image-15259\" alt=\"Datos de los resultados de la estrategia de marketing digital. El caso de \u00e9xito en el sector del packaging\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/datos-estrategia-marketing-digital-1024x213.webp 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/datos-estrategia-marketing-digital-300x63.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/datos-estrategia-marketing-digital-768x160.webp 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/datos-estrategia-marketing-digital-1536x320.webp 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/datos-estrategia-marketing-digital-2048x427.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9140f elementor-widget elementor-widget-text-editor\" data-id=\"6b9140f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A BizMarketing, ens especialitzem a dissenyar <strong>estrat\u00e8gies de m\u00e0rqueting digital<\/strong> personalitzades que maximitzen l&#8217;impacte de les empreses B2B. Aquest cas reflecteix com un enfocament integral, basat en objectius clars i accions ben executades, pot generar resultats tangibles i mesurables. <\/p>\n<p>El nostre comprom\u00eds \u00e9s acompanyar a les empreses en el seu proc\u00e9s de digitalitzaci\u00f3 i expansi\u00f3 internacional, impulsant el seu creixement amb solucions innovadores i adaptades a les seves necessitats espec\u00edfiques.<\/p>\n<p><strong>Est\u00e0s preparat per a portar el teu negoci al seg\u00fcent nivell?<\/strong> <a href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/contacte-2\/\">Contacta&#8217;ns<\/a> i descobreix com podem ajudar-te a superar els teus objectius i destacar en un mercat global competitiu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed8646 elementor-widget elementor-widget-image\" data-id=\"7ed8646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/contacte-2\/?utm_source=blog&#038;utm_medium=post&#038;utm_campaign=caso-exito-roser\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-6.png\" class=\"attachment-large size-large wp-image-15261\" alt=\"CTA - Est\u00e0s preparat per millorar la teva estrat\u00e8gia de m\u00e0rqueting digital B2B?\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-6.png 970w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-6-300x77.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-6-768x198.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c82bc88 e-flex e-con-boxed e-con e-parent\" data-id=\"c82bc88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-832d1fa elementor-widget elementor-widget-html\" data-id=\"832d1fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/estrategia-marqueting-digital-b2b-sector-packaging\/\"\n  },\n  \"headline\": \"Estrat\u00e8gia de m\u00e0rqueting digital per una empresa B2B industrial del sector packaging\",\n  \"description\": \"A BizMarketing, la nostra missi\u00f3 \u00e9s ajudar les empreses a superar els seus reptes i aconseguir els seus objectius en l\u2019entorn digital. En aquest cas concret, compartim com fem costat a una empresa B2B industrial del sector packaging a millorar la seva pres\u00e8ncia en l\u00ednia, consolidar el seu lideratge en mercats clau i obtenir resultats excel\u00b7lents durant el 2024.\",\n  \"image\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/02\/Caso-de-exito-Estrategia-marketing-digital-300x169.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Marta Romo\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/ca\/blog-2\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/06\/BizMarketing.jpg\"\n    }\n  },\n  \"datePublished\": \"2025-02-10\",\n  \"dateModified\": \"2025-08-22\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A BizMarketing, la nostra missi\u00f3 \u00e9s ajudar les empreses a superar els seus reptes i aconseguir els seus objectius en l&#8217;entorn digital. En aquest cas concret, compartim com fem costat a una empresa B2B industrial del sector packaging a millorar la seva pres\u00e8ncia en l\u00ednia, consolidar el seu lideratge en mercats clau i obtenir resultats [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[200,204],"tags":[],"class_list":["post-15268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-b2b","category-seo-i-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e8gia de M\u00e0rqueting Digital B2B en el Sector del Packaging<\/title>\n<meta name=\"description\" content=\"Cas d\u2019\u00e8xit en el sector del packaging: una estrat\u00e8gia de m\u00e0rqueting digital B2B que va augmentar el tr\u00e0nsit web i va posicionar paraules clau a Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/ca\/estrategia-marqueting-digital-b2b-sector-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e8gia de M\u00e0rqueting Digital B2B en el Sector del Packaging\" \/>\n<meta property=\"og:description\" content=\"Cas d\u2019\u00e8xit en el sector del packaging: una estrat\u00e8gia de m\u00e0rqueting digital B2B que va augmentar el tr\u00e0nsit web i va posicionar paraules clau a Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/ca\/estrategia-marqueting-digital-b2b-sector-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" 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