{"id":15327,"date":"2025-09-05T13:57:35","date_gmt":"2025-09-05T11:57:35","guid":{"rendered":"https:\/\/bizmarketing.xyz\/5-errors-empreses-b2b-en-marketing-digital\/"},"modified":"2025-09-05T14:00:28","modified_gmt":"2025-09-05T12:00:28","slug":"5-errors-empreses-b2b-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/5-errors-empreses-b2b-en-marketing-digital\/","title":{"rendered":"Els 5 errors que les empreses B2B cometen a M\u00e0rqueting Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15327\" class=\"elementor elementor-15327 elementor-15063\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd9d74 e-flex e-con-boxed e-con e-parent\" data-id=\"6dd9d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9636b8d elementor-widget elementor-widget-text-editor\" data-id=\"9636b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quan duem a terme una <strong>estrat\u00e8gia de M\u00e0rqueting Digital per a la nostra empresa B2B <\/strong>moltes vegades ens assalten els dubtes. En aquests casos ens preguntem si la nostra estrat\u00e8gia de M\u00e0rqueting Digital que hem definit \u00e9s bona i ens portar\u00e0 a bon port. <\/p><p>Perqu\u00e8 no desconfi\u00efs de la teva <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/7-passos-per-implementar-una-estrat%C3%A8gia-dinbound-m%C3%A0rqueting-a-la-teva-empresa\" rel=\" noopener\">estrat\u00e8gia de M\u00e0rqueting Digital per a empreses B2B <\/a>t&#8217;expliquem els errors m\u00e9s comuns que has d&#8217;evitar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41438d elementor-widget elementor-widget-heading\" data-id=\"d41438d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 errors comuns a les estrat\u00e8gies de M\u00e0rqueting Digital de les empreses B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aca1a4 elementor-widget elementor-widget-heading\" data-id=\"4aca1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Confiar nom\u00e9s en una eina de M\u00e0rqueting Digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2350fd elementor-widget elementor-widget-text-editor\" data-id=\"e2350fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un dels principals errors de les <strong>estrat\u00e8gies de M\u00e0rqueting Digital que apliquen les empreses B2B <\/strong>\u00e9s creure que la utilitzaci\u00f3 duna sola <a href=\"https:\/\/bizmarketing.xyz\/ca\/https-bizmarketing-xyz-ca-marketing-solutions-marketing-solutions\/\" rel=\" noopener\">eina de M\u00e0rqueting<\/a> els portar\u00e0 els resultats esperats.<\/p><p>Per\u00f2 fer nom\u00e9s anuncis amb <a href=\"https:\/\/bizmarketing.xyz\/ca\/https-bizmarketing-xyz-ca-marketing-solutions-marketing-solutions\/\" rel=\" noopener\">Google Ads <\/a>o nom\u00e9s <a href=\"https:\/\/bizmarketing.xyz\/ca\/https-bizmarketing-xyz-ca-marketing-solutions-marketing-solutions\/\">Email M\u00e0rqueting<\/a>, per exemple,<a href=\"https:\/\/bizmarketing.xyz\/ca\/https-bizmarketing-xyz-ca-marketing-solutions-marketing-solutions\/\" rel=\" noopener\"> <\/a>no ens oferir\u00e0 els resultats que esperem. Aquestes accions a\u00efllades necessiten recolzar-se en altres eines de m\u00e0rqueting per triomfar. Per aix\u00f2, l&#8217;\u00fas d&#8217;una sola eina de m\u00e0rqueting fa impossible assolir completament els objectius.  <\/p><p>Perqu\u00e8 una empresa B2B triomfi en l\u00ednia cal construir una estrat\u00e8gia de M\u00e0rqueting Digital que es base en diferents pilars i <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/\" rel=\" noopener\">eines de l&#8217;Inbound Marketing<\/a>. L&#8217;\u00fas conjunt i integrat de les esmentades eines \u00e9s el que portar\u00e0 al triomf el nostre M\u00e0rqueting Digital. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4c8db elementor-widget elementor-widget-heading\" data-id=\"cf4c8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Descuidar el M\u00e0rqueting de continguts.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472f321 elementor-widget elementor-widget-text-editor\" data-id=\"472f321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Molts coneixen de la import\u00e0ncia del <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-que-hauries-apostar-pel-content-marqueting?hsLang=ca\" rel=\" noopener\">M\u00e0rqueting de continguts<\/a> per al <a href=\"https:\/\/bizmarketing.xyz\/ca\/com-posicionar-la-meva-pagina-web-a-google\/\" rel=\" noopener\">posicionament SEO<\/a> i la <a href=\"https:\/\/bizmarketing.xyz\/ca\/incrementar-visibilitat-online-empresa-b2b\/\" rel=\" noopener\">millora de la visibilitat de la seva web<\/a>. Tot i aix\u00ed, un dels errors principals que comenten les <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/inbound-marqueting-per-empreses-b2b\" rel=\" noopener\">empreses B2B<\/a>, amb especial focus empreses del sector industrial i tecnol\u00f2gic, \u00e9s abandonar la creaci\u00f3 de continguts. La manca de const\u00e0ncia fa que no es cre\u00efn suficients continguts i, amb uns pocs articles de bloc \u00e9s impossible aconseguir el posicionament web SEO esperat.   <\/p><p>A m\u00e9s, cal aprendre a bregar amb les expectatives i la impaci\u00e8ncia. El M\u00e0rqueting de continguts \u00e9s un treball de formiguetes. Fa falta const\u00e0ncia i paci\u00e8ncia per aconseguir els resultats esperats.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e88603 elementor-widget elementor-widget-heading\" data-id=\"7e88603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Crear una web on el Buyer Persona no troba all\u00f2 que busca.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f2f51 elementor-widget elementor-widget-text-editor\" data-id=\"09f2f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moltes empreses B2B del sector industrial i tecnol\u00f2gic tenen una web ben dissenyada per\u00f2 que t\u00e9 poc en compte la seva <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/per-qu%C3%A8-%C3%A9s-important-un-buyer-persona?hsLang=ca\" rel=\" noopener\">Buyer Persona.<\/a> \u00c9s habitual que el Buyer Persona d&#8217;una empresa B2B arribi a p\u00e0gines on no troba all\u00f2 que cerca encara que aquestes p\u00e0gines ofereixen el servei o producte que necessita. <\/p><p>Per aix\u00f2 \u00e9s molt important que les empreses B2B cre\u00efn webs pensades per als seus Buyer Personas. El Buyer persona ha de trobar el que busca a un m\u00e0xim de tres clics. Intenta fer una web perqu\u00e8 el teu client ideal trobi all\u00f2 que necessita. Aquesta ha de ser visual i f\u00e0cil de navegar per a l&#8217;usuari visitant.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b2f96 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"87b2f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-2.png\" class=\"attachment-large size-large wp-image-15051\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-2.png 970w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-2-300x77.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-2-768x198.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609219a elementor-widget elementor-widget-heading\" data-id=\"609219a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. No facilitar la conversi\u00f3 dels visitants a leads.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74bcb3 elementor-widget elementor-widget-text-editor\" data-id=\"a74bcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un dels errors que m\u00e9s cometen les empreses B2B dins dels sectors industrial i tecnol\u00f2gic en les seves <strong>estrat\u00e8gies de M\u00e0rqueting Digital<\/strong> \u00e9s no propiciar les conversions dels contactes a les seves p\u00e0gines web. Per no perdre les oportunitats<a href=\"https:\/\/blog.bizmarketing.xyz\/mejores-practicas-email-marketing-empresas-b2b?hsLang=es\" rel=\" noopener\"> d&#8217;aconseguir l&#8217;email<\/a> dels que visiten la nostra web \u00e9s vital situar<a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-2\/call-to-action\/\" rel=\" noopener\"> Trucades a l&#8217;Acci\u00f3 o CTA&#8217;s <\/a>de manera estrat\u00e8gica a la nostra web. <\/p><p>Moltes empreses descuiden situar aquests CTA&#8217;s a la seva web i perden l&#8217;oportunitat de <a href=\"https:\/\/blog.bizmarketing.xyz\/ca\/ca\/com-captar-clients-per-un-negoci-b2b\" rel=\" noopener\">crear nous leads<\/a>. Aix\u00f2, a la llarga, dificulta el bon funcionament de <strong>l&#8217;estrat\u00e8gia dInbound Marketing.<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de6d87 elementor-widget elementor-widget-heading\" data-id=\"2de6d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Creure que qualsevol pot fer M\u00e0rqueting Digital.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3270990 elementor-widget elementor-widget-text-editor\" data-id=\"3270990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El M\u00e0rqueting Digital \u00e9s una disciplina en qu\u00e8 \u00e9s habitual delegar aquest tipus de treball a persones no qualificades. Si volem que la nostra estrat\u00e8gia de M\u00e0rqueting Digital sigui un \u00e8xit, <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-deber%C3%ADas-contratar-una-agencia-de-inbound-marketing\" rel=\" noopener\">hem de confiar amb professionals de l&#8217;\u00e0mbit<\/a> perqu\u00e8 ens portin aquesta estrat\u00e8gia o ens assessorin. <\/p><p>Dur a terme una <strong>estrat\u00e8gia de M\u00e0rqueting Digital per a una empresa B2B<\/strong> \u00e9s un treball d&#8217;alta qualificaci\u00f3 aix\u00ed que, igual que amb el teu producte o servei confies amb els millors, no escatimes quan es tracta de treballar a M\u00e0rqueting Digital. Notar\u00e0s la difer\u00e8ncia.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3033f elementor-widget elementor-widget-image\" data-id=\"ad3033f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/ca\/contacte\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-1.png\" class=\"attachment-large size-large wp-image-14820\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-1.png 970w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-1-300x77.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/08\/CTAs-1-1-768x198.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dac83c elementor-widget elementor-widget-html\" data-id=\"1dac83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/bizmarketing.xyz\/ca\/5-errors-empreses-b2b-en-marketing-digital\/\"\n  },\n  \"headline\": \"Els 5 errors que les empreses B2B cometen a M\u00e0rqueting Digital\",\n  \"description\": \"Descobreix els 5 errors m\u00e9s comuns que cometen les empreses B2B en les seves estrat\u00e8gies de M\u00e0rqueting Digital i apr\u00e8n com evitar-los per aconseguir millors resultats en visibilitat, captaci\u00f3 de leads i creixement.\",\n  \"image\": \"\",  \n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"url\": \"https:\/\/bizmarketing.xyz\/ca\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"BizMarketing\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/bizmarketing.xyz\/ca\"\n    }\n  },\n  \"datePublished\": \"2025-09-05\",\n  \"dateModified\": \"2025-09-05\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quan duem a terme una estrat\u00e8gia de M\u00e0rqueting Digital per a la nostra empresa B2B moltes vegades ens assalten els dubtes. En aquests casos ens preguntem si la nostra estrat\u00e8gia de M\u00e0rqueting Digital que hem definit \u00e9s bona i ens portar\u00e0 a bon port. <\/p>\n","protected":false},"author":1,"featured_media":15077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-15327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els 5 errors que les empreses B2B cometen a M\u00e0rqueting Digital<\/title>\n<meta name=\"description\" content=\"Evita els errors m\u00e9s comuns que frenen l&#039;\u00e8xit del m\u00e0rqueting digital a empreses B2B. 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