{"id":17703,"date":"2026-03-06T15:14:21","date_gmt":"2026-03-06T14:14:21","guid":{"rendered":"https:\/\/bizmarketing.xyz\/cas-exit-automatitzacio-marqueting\/"},"modified":"2026-03-30T09:54:41","modified_gmt":"2026-03-30T07:54:41","slug":"cas-exit-automatitzacio-marqueting","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/cas-exit-automatitzacio-marqueting\/","title":{"rendered":"Com gestionar m\u00e9s de 1.500 leads a l\u2019any sense perdre oportunitats? Automatitzaci\u00f3 de m\u00e0rqueting amb HubSpot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17703\" class=\"elementor elementor-17703 elementor-17633\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5858b2c e-flex e-con-boxed e-con e-parent\" data-id=\"5858b2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e4a4a8 e-con-full e-flex e-con e-child\" data-id=\"9e4a4a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96e48d5 elementor-widget elementor-widget-heading\" data-id=\"96e48d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CAS D\u2019\u00c8XIT<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5ffd5 e-con-full e-flex e-con e-child\" data-id=\"5f5ffd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3967ea9 e-con-full e-flex e-con e-child\" data-id=\"3967ea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83fef4c elementor-widget elementor-widget-text-editor\" data-id=\"83fef4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sector<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169f4e5 elementor-widget elementor-widget-text-editor\" data-id=\"169f4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Disseny, fabricaci\u00f3, instal\u00b7laci\u00f3 i manteniment de piscines de poli\u00e8ster i acer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b6fb23 e-con-full e-flex e-con e-child\" data-id=\"6b6fb23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d07047d elementor-widget elementor-widget-text-editor\" data-id=\"d07047d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Serveis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e672aaf elementor-widget elementor-widget-text-editor\" data-id=\"e672aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-b2b\/\">Inbound Marketing<\/a> \u00b7 <a href=\"https:\/\/bizmarketing.xyz\/ca\/hubspot-b2b\/\">HubSpot<\/a> \u00b7 <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-sales-b2b\/\">M\u00e0rqueting i Vendes<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8f9633 e-flex e-con-boxed e-con e-parent\" data-id=\"b8f9633\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb611d5 e-con-full e-flex e-con e-child\" data-id=\"cb611d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a410dd1 elementor-widget elementor-widget-image\" data-id=\"a410dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/caso-exito-automatizacion-marketing-1024x819.jpg\" class=\"attachment-large size-large wp-image-17690\" alt=\"cas exit automatitzacio marqueting hubspot - bizmarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/caso-exito-automatizacion-marketing-1024x819.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/caso-exito-automatizacion-marketing-300x240.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/caso-exito-automatizacion-marketing-768x614.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/03\/caso-exito-automatizacion-marketing.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac7d9ed e-con-full e-flex e-con e-child\" data-id=\"ac7d9ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a836fb3 elementor-widget elementor-widget-heading\" data-id=\"a836fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L'EMPRESA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753ad9a elementor-widget elementor-widget-heading\" data-id=\"753ad9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b4d74 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79b4d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El nostre client \u00e9s una empresa especialitzada en el disseny i construcci\u00f3 de piscines, amb una traject\u00f2ria consolidada en el sector. La seva proposta combina experi\u00e8ncia t\u00e8cnica, assessorament personalitzat i solucions adaptades a cada projecte, acompanyant el client des de la planificaci\u00f3 fins a l\u2019execuci\u00f3 final. <\/p><p>En els darrers anys, l\u2019empresa ha impulsat la captaci\u00f3 digital a trav\u00e9s de la seva p\u00e0gina web i diversos canals online, generant un flux constant de contactes interessats en els seus serveis. Aquest creixement ha incrementat el volum d\u2019oportunitats comercials, fent necessari millorar la gesti\u00f3 de leads, el seguiment comercial i l\u2019an\u00e0lisi de resultats per mantenir l\u2019efici\u00e8ncia i augmentar la conversi\u00f3 en projectes reals. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01900ce e-flex e-con-boxed e-con e-parent\" data-id=\"01900ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e2c05f e-con-full e-flex e-con e-child\" data-id=\"5e2c05f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-392861c e-con-full e-flex e-con e-child\" data-id=\"392861c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c2d2115 e-con-full e-flex e-con e-child\" data-id=\"c2d2115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e090f9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3e090f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot.webp\" class=\"attachment-full size-full wp-image-10257\" alt=\"pipeline ventes hubspot\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot.webp 1920w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot-300x169.webp 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot-1024x576.webp 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot-768x432.webp 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot-1536x864.webp 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/02\/pipeline-ventas-hubspot-150x84.webp 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e71f9 e-con-full e-flex e-con e-child\" data-id=\"35e71f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080fac1 elementor-widget elementor-widget-heading\" data-id=\"080fac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El repte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a356725 elementor-widget elementor-widget-text-editor\" data-id=\"a356725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El nostre client genera m\u00e9s de 1.500 contactes a l\u2019any a trav\u00e9s de diferents canals digitals (web, formularis, campanyes, etc.). Aquest volum va evidenciar la <strong>necessitat d\u2019estructurar millor la gesti\u00f3 de les oportunitats comercials i connectar m\u00e0rqueting i vendes dins d\u2019un mateix sistema<\/strong>. El repte consistia a:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adde4a5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"adde4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Centralitzar la informaci\u00f3 de contactes, empreses i oportunitats en un \u00fanic sistema.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estructurar el recorregut del lead des de la captaci\u00f3 fins a la conversi\u00f3.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatitzar la segmentaci\u00f3 de contactes per facilitar-ne la prioritzaci\u00f3 comercial.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatitzar processos de seguiment i nutrici\u00f3 de leads.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Connectar m\u00e0rqueting i vendes perqu\u00e8 treballin amb la mateixa informaci\u00f3.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Disposar d\u2019informes clars sobre el rendiment de m\u00e0rqueting i l\u2019estat del pipeline comercial.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec28b84 elementor-widget elementor-widget-text-editor\" data-id=\"ec28b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2280\" data-end=\"2456\">L\u2019objectiu no era simplement gestionar m\u00e9s contactes, sin\u00f3 <strong>construir un ecosistema digital centralitzat basat en HubSpot, on m\u00e0rqueting, vendes i dades treballessin de manera integrada<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a62d68a e-flex e-con-boxed e-con e-parent\" data-id=\"a62d68a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3d8102 e-con-full e-flex e-con e-child\" data-id=\"c3d8102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f414f83 e-con-full e-flex e-con e-child\" data-id=\"f414f83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d9ff4 elementor-widget elementor-widget-heading\" data-id=\"71d9ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESTRAT\u00c8GIA D\u2019AUTOMATITZACI\u00d3 DE M\u00c0RQUETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8ea59 elementor-widget elementor-widget-heading\" data-id=\"ab8ea59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El nostre enfocament estrat\u00e8gic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f0e5a elementor-widget elementor-widget-text-editor\" data-id=\"01f0e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Des de l\u2019inici es va identificar que el creixement en captaci\u00f3 digital requeria alguna cosa m\u00e9s que incorporar una eina tecnol\u00f2gica: era necessari dissenyar un sistema que connect\u00e9s inbound m\u00e0rqueting, automatitzaci\u00f3 i gesti\u00f3 comercial per transformar el volum de leads en oportunitats reals.<\/p><p>Per fer-ho es va plantejar la implementaci\u00f3 de HubSpot Marketing Hub i HubSpot CRM com a nucli de l\u2019ecosistema digital, centralitzant la captaci\u00f3 de contactes, les automatitzacions de m\u00e0rqueting, la maduraci\u00f3 de leads i la gesti\u00f3 comercial en una \u00fanica plataforma. L\u2019objectiu era construir un sistema inbound estructurat, mesurable i escalable que acompany\u00e9s el lead durant tot el seu proc\u00e9s de decisi\u00f3. <\/p><p> <\/p><p>A partir d\u2019aquest plantejament es va dissenyar una estrat\u00e8gia integral orientada a:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfbbfc elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6bfbbfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Captar contactes qualificats mitjan\u00e7ant continguts i campanyes digitals.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estructurar el recorregut del lead fins a la seva conversi\u00f3 en oportunitat.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatitzar processos de nurturing i seguiment.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Segmentar els leads per facilitar la seva prioritzaci\u00f3 comercial.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Connectar m\u00e0rqueting i vendes en un mateix entorn per mesurar el rendiment de les accions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0b5ae elementor-widget elementor-widget-text-editor\" data-id=\"1e0b5ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aquestes van ser les <strong>tres grans l\u00ednies estrat\u00e8giques<\/strong> que vam seguir:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a611901 e-con-full e-flex e-con e-child\" data-id=\"a611901\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-af892d8 e-con-full e-flex e-con e-child\" data-id=\"af892d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17ea4d elementor-widget elementor-widget-heading\" data-id=\"c17ea4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Construcci\u00f3 d\u2019un ecosistema inbound per a la captaci\u00f3 de leads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a2565 elementor-widget elementor-widget-text-editor\" data-id=\"69a2565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3550\" data-end=\"3641\">El primer pas va consistir a dissenyar un sistema de captaci\u00f3 coherent amb el proc\u00e9s de decisi\u00f3 del buyer persona del nostre client. La decisi\u00f3 de construir una piscina sol implicar un proc\u00e9s de reflexi\u00f3 i comparaci\u00f3, per la qual cosa l\u2019estrat\u00e8gia havia d\u2019acompanyar l\u2019usuari des de la fase d\u2019exploraci\u00f3 inicial fins al moment en qu\u00e8 est\u00e0 preparat per parlar amb l\u2019equip comercial. <\/p><p data-start=\"3550\" data-end=\"3641\"><br>Aix\u00f2 va implicar desenvolupar un ecosistema de captaci\u00f3 basat en diferents actius digitals, com continguts de blog, recursos descarregables, call to actions estrat\u00e8gics i campanyes de SEM orientades a captar tr\u00e0nsit qualificat.<br>Tots aquests punts d\u2019entrada es van integrar amb HubSpot Marketing Hub, permetent que cada interacci\u00f3 digital gener\u00e9s autom\u00e0ticament un nou contacte dins del CRM.<br><br>D\u2019aquesta manera, la captaci\u00f3 va passar de dependre \u00fanicament de sol\u00b7licituds directes de pressupost a convertir-se en un sistema estructurat de generaci\u00f3 d\u2019oportunitats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f274b8f e-con-full e-flex e-con e-child\" data-id=\"f274b8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44c611f e-con-full e-flex e-con e-child\" data-id=\"44c611f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0479bfd elementor-widget elementor-widget-heading\" data-id=\"0479bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Automatitzaci\u00f3 del lead nurturing mitjan\u00e7ant workflows a HubSpot<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e615e elementor-widget elementor-widget-text-editor\" data-id=\"b4e615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un cop captats, els contactes passen a formar part d\u2019un sistema d\u2019automatitzaci\u00f3 de m\u00e0rqueting dissenyat a HubSpot.<\/p><p><br>Per a aix\u00f2 es van dissenyar diferents workflows automatitzats segmentats per producte i etapa del buyer journey, permetent adaptar la comunicaci\u00f3 al moment en qu\u00e8 es troba cada contacte.<\/p><p> <\/p><p>Aix\u00f2 va permetre:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390aced elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"390aced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Activar seq\u00fc\u00e8ncies autom\u00e0tiques d\u2019emails i continguts segons l\u2019inter\u00e8s de l\u2019usuari.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mantenir una relaci\u00f3 cont\u00ednua amb el lead mentre madura la seva decisi\u00f3 de compra.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reduir tasques manuals de l\u2019equip de m\u00e0rqueting i vendes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gestionar de manera eficient grans volums de contactes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49cebf5 elementor-widget elementor-widget-text-editor\" data-id=\"49cebf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4549\" data-end=\"4661\">L\u2019objectiu no era accelerar artificialment la decisi\u00f3, sin\u00f3 acompanyar l\u2019usuari amb informaci\u00f3 rellevant, generant confian\u00e7a i mantenint l\u2019inter\u00e8s fins que estigui preparat per iniciar una conversa comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78f684d e-con-full e-flex e-con e-child\" data-id=\"78f684d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68bdf97 e-con-full e-flex e-con e-child\" data-id=\"68bdf97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c3dbd elementor-widget elementor-widget-heading\" data-id=\"14c3dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Classificaci\u00f3 de leads i alineaci\u00f3 entre m\u00e0rqueting i vendes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26fc56 elementor-widget elementor-widget-text-editor\" data-id=\"c26fc56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El tercer pilar estrat\u00e8gic va ser assegurar que tot el sistema inbound facilit\u00e9s la feina de l\u2019equip comercial.<\/p><p>Per aix\u00f2 es va treballar sobre l\u2019estructura del CRM de HubSpot per adaptar-la al proc\u00e9s comercial de l\u2019empresa, aprofitant la connexi\u00f3 entre contactes, empreses i oportunitats per tenir una visi\u00f3 completa del recorregut de cada lead des de la seva primera interacci\u00f3 fins a la generaci\u00f3 d\u2019una oportunitat de negoci.<\/p><p> <\/p><p>Aquest sistema permet:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77bc9d6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"77bc9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Classificar i segmentar autom\u00e0ticament els contactes segons el seu comportament i interessos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identificar leads amb m\u00e9s probabilitat de conversi\u00f3.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Transferir els contactes qualificats a l\u2019equip comercial en el moment adequat.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Disposar d\u2019informes i dashboards que mostren el rendiment de tot el funnel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606fbee elementor-widget elementor-widget-text-editor\" data-id=\"606fbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5167\" data-end=\"5295\">Gr\u00e0cies a aquesta estructura, l\u2019equip comercial pot prioritzar la seva activitat sobre les oportunitats m\u00e9s rellevants, mentre m\u00e0rqueting continua treballant la maduraci\u00f3 dels contactes que encara es troben en fases inicials del proc\u00e9s de decisi\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ae8f6d e-flex e-con-boxed e-con e-parent\" data-id=\"6ae8f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c480a1d e-con-full e-flex e-con e-child\" data-id=\"c480a1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db7aa8 elementor-widget elementor-widget-heading\" data-id=\"7db7aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAS D\u2019\u00c8XIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b53e5 elementor-widget elementor-widget-heading\" data-id=\"82b53e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El resultat<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-874588f e-con-full e-flex e-con e-child\" data-id=\"874588f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41c3728 e-con-full e-flex e-con e-child\" data-id=\"41c3728\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f235868 elementor-widget elementor-widget-text-editor\" data-id=\"f235868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5428\" data-end=\"5462\">La implementaci\u00f3 de <strong>HubSpot Marketing Hub i l\u2019automatitzaci\u00f3 de m\u00e0rqueting<\/strong> va permetre transformar la captaci\u00f3 digital en un sistema estructurat de generaci\u00f3 d\u2019oportunitats comercials.<br><br>Entre els principals resultats destaquen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8afed7d elementor-widget elementor-widget-text-editor\" data-id=\"8afed7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #ec1375;\"><strong>+1.000 contactes generats cada any<\/strong><\/span> integrats autom\u00e0ticament a HubSpot<\/li><li><span style=\"color: #ec1375;\"><strong>ecosistema inbound actiu<\/strong><\/span> amb m\u00faltiples punts de captaci\u00f3<\/li><li><span style=\"color: #ec1375;\"><strong style=\"color: #ec1375;\">automatitzaci\u00f3 del seguiment <\/strong><\/span>mitjan\u00e7ant workflows de HubSpot<\/li><li>segmentaci\u00f3 autom\u00e0tica de contactes per a la prioritzaci\u00f3 comercial<\/li><li>millora significativa en la taxa de conversi\u00f3 d\u2019oportunitats<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c8c2b elementor-widget elementor-widget-text-editor\" data-id=\"71c8c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5767\" data-end=\"5998\">La taxa de conversi\u00f3 d\u2019oportunitats <strong>va passar d\u2019un 5,5 % l\u2019any 2020 a una mitjana estable entre el 14 % i el 15,5 % en els darrers anys<\/strong>, fet que suposa pr\u00e0cticament triplicar la taxa de tancament inicial.<\/p><p data-start=\"5767\" data-end=\"5998\"> <\/p><p data-start=\"5767\" data-end=\"5998\">A m\u00e9s, l\u2019equip disposa ara de <strong>visibilitat completa del funnel <\/strong>comercial, des de la captaci\u00f3 del lead fins a la generaci\u00f3 d\u2019oportunitats dins del pipeline.<\/p><p data-start=\"5767\" data-end=\"5998\"> <\/p><p data-start=\"5767\" data-end=\"5998\">En conjunt, l\u2019empresa ha passat de gestionar contactes de manera dispersa a disposar d\u2019un <strong>ecosistema digital connectat basat en HubSpot,<\/strong> capa\u00e7 d\u2019escalar la captaci\u00f3 de leads i la generaci\u00f3 d\u2019oportunitats amb m\u00e9s efici\u00e8ncia, control i capacitat d\u2019an\u00e0lisi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5145f32 e-flex e-con-boxed e-con e-parent\" data-id=\"5145f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d0c6e7 e-flex e-con-boxed e-con e-child\" data-id=\"9d0c6e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5eedb26 e-flex e-con-boxed e-con e-child\" data-id=\"5eedb26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20ca7eb elementor-widget elementor-widget-heading\" data-id=\"20ca7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Necessites una estrat\u00e8gia digital que impulsi el teu creixement?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9638ba4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9638ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"c-scrollbar__hider\" role=\"presentation\" data-qa=\"slack_kit_scrollbar\"><div class=\"c-scrollbar__child\" role=\"presentation\"><div class=\"c-virtual_list__scroll_container\" role=\"list\" data-qa=\"slack_kit_list\" aria-label=\"Cristina (mensaje directo, ausente)\"><div id=\"1708675918.214819\" class=\"c-virtual_list__item\" tabindex=\"0\" role=\"listitem\" aria-setsize=\"-1\" data-qa=\"virtual-list-item\" data-item-key=\"1708675918.214819\"><div class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"><div class=\"c-message_kit__hover\" role=\"document\" aria-roledescription=\"mensaje\" data-qa-hover=\"true\"><div class=\"c-message_kit__actions c-message_kit__actions--above\"><div class=\"c-message_kit__gutter\"><div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\"><div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"><div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\"><div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"><div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"><div class=\"p-rich_text_block\" dir=\"auto\"><div class=\"p-rich_text_section\"><p data-start=\"497\" data-end=\"625\">Analitzem la teva situaci\u00f3 i t\u2019ajudem a identificar com connectar m\u00e0rqueting i vendes per impulsar el creixement de la teva empresa.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-069d489 e-flex e-con-boxed e-con e-child\" data-id=\"069d489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ded87f elementor-widget elementor-widget-html\" data-id=\"6ded87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tportalId: 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