{"id":18855,"date":"2026-04-15T15:54:01","date_gmt":"2026-04-15T13:54:01","guid":{"rendered":"https:\/\/bizmarketing.xyz\/?p=18855"},"modified":"2026-04-15T15:56:45","modified_gmt":"2026-04-15T13:56:45","slug":"cas-exit-migracio-urls-sense-perdre-posicionamient-estrategia-seo","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/ca\/cas-exit-migracio-urls-sense-perdre-posicionamient-estrategia-seo\/","title":{"rendered":"Com migrar m\u00e9s de 4.000 URL sense perdre posicionament? Estrat\u00e8gia SEO i canvi d&#8217;enfocament de producte a client per a Roser Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18855\" class=\"elementor elementor-18855 elementor-18837\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff696c e-flex e-con-boxed e-con e-parent\" data-id=\"bff696c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d05fd5 e-con-full e-flex e-con e-child\" data-id=\"9d05fd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b9a95 elementor-widget elementor-widget-heading\" data-id=\"f9b9a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CAS D\u2019\u00c8XIT<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a45ef8c e-con-full e-flex e-con e-child\" data-id=\"a45ef8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-939c2fb e-con-full e-flex e-con e-child\" data-id=\"939c2fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8163bc9 elementor-widget elementor-widget-text-editor\" data-id=\"8163bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sector<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd0ac7 elementor-widget elementor-widget-text-editor\" data-id=\"abd0ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Disseny i fabricaci\u00f3 de maquin\u00e0ria per a la ind\u00fastria aliment\u00e0ria<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c47f4 e-con-full e-flex e-con e-child\" data-id=\"89c47f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bbfba elementor-widget elementor-widget-text-editor\" data-id=\"b0bbfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Serveis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4f404 elementor-widget elementor-widget-text-editor\" data-id=\"fe4f404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/bizmarketing.xyz\/ca\/geo-seo-per-a-ia\/\">Estrat\u00e8gia SEO<\/a> \u00b7 <a href=\"https:\/\/bizmarketing.xyz\/ca\/inbound-marketing-b2b\/\">Inbound Marketing<\/a> \u00b7 <a href=\"https:\/\/bizmarketing.xyz\/ca\/hubspot-b2b\/\">HubSpot<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a635980 e-flex e-con-boxed e-con e-parent\" data-id=\"a635980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf8846d e-con-full e-flex e-con e-child\" data-id=\"cf8846d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c7ab6 elementor-widget elementor-widget-image\" data-id=\"30c7ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-1024x819.jpg\" class=\"attachment-large size-large wp-image-18851\" alt=\"cas exit estrategia seo\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-1024x819.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-300x240.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-768x614.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a9016 e-con-full e-flex e-con e-child\" data-id=\"66a9016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93d3cec elementor-widget elementor-widget-heading\" data-id=\"93d3cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L'EMPRESA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a9cc1 elementor-widget elementor-widget-heading\" data-id=\"56a9cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b837d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2b837d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El nostre client, Roser Group, \u00e9s una empresa referent en el sector industrial metal\u00b7l\u00fargic amb m\u00e9s de 65 anys de traject\u00f2ria. Especialitzats en solucions d&#8217;higiene industrial i maquin\u00e0ria per a la ind\u00fastria aliment\u00e0ria, compten amb una forta pres\u00e8ncia internacional en m\u00e9s de 110 pa\u00efsos. <\/p><p>Despr\u00e9s de d\u00e8cades d&#8217;activitat, la companyia havia consolidat una autoritat digital en el seu n\u00ednxol. No obstant aix\u00f2, el seu ecosistema web anterior, desenvolupat a mida, presentava limitacions estructurals que dificultaven l&#8217;expansi\u00f3. El cat\u00e0leg estava excessivament enfocat al producte t\u00e8cnic, deixant de banda l&#8217;experi\u00e8ncia de navegaci\u00f3 de l&#8217;usuari i les oportunitats de captaci\u00f3 segmentada per sector i l\u00ednia de producte.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a0f1b8 e-flex e-con-boxed e-con e-parent\" data-id=\"1a0f1b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9249780 e-con-full e-flex e-con e-child\" data-id=\"9249780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aa041fe e-con-full e-flex e-con e-child\" data-id=\"aa041fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f0c8ca e-con-full e-flex e-con e-child\" data-id=\"6f0c8ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc6db3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4cc6db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"998\" height=\"588\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento.jpg\" class=\"attachment-full size-full wp-image-18879\" alt=\"cas exito redireccionament - bizmarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento.jpg 998w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento-300x177.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento-768x452.jpg 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aab3efb e-con-full e-flex e-con e-child\" data-id=\"aab3efb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a722a8 elementor-widget elementor-widget-heading\" data-id=\"1a722a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El repte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5940f09 elementor-widget elementor-widget-text-editor\" data-id=\"5940f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El repte principal no era nom\u00e9s renovar la imatge digital de Roser Group, sin\u00f3 realitzar una transici\u00f3 tecnol\u00f2gica d&#8217;alt risc sense destruir el patrimoni SEO acumulat durant anys. El repte consistia a: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875fe44 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"875fe44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Executar una migraci\u00f3 cr\u00edtica:<\/b> Mapejar i redireccionar m\u00e9s de 4.000 URL sense caigudes de tr\u00e0nsit.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Redissenyar l'arquitectura d'informaci\u00f3:<\/b> Passar d'un \"cat\u00e0leg de productes\" a un web orientat a solucions per a cadascun dels seus buyer persona.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Preservar l'autoritat hist\u00f2rica:<\/b> Assegurar que el posicionament guanyat en sectors com el carni es transfer\u00eds intacte a la nova plataforma.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Internacionalitzaci\u00f3 eficient: <\/b>Estructurar el web perqu\u00e8 Google entengu\u00e9s la rellev\u00e0ncia de les seves solucions en mercats globals.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbd097 e-flex e-con-boxed e-con e-parent\" data-id=\"5bbd097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8abd55 e-con-full e-flex e-con e-child\" data-id=\"c8abd55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6cff4c e-con-full e-flex e-con e-child\" data-id=\"d6cff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fe9ba elementor-widget elementor-widget-heading\" data-id=\"64fe9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESTRAT\u00c8GIA DE SEO I ARQUITECTURA WEB INDUSTRIAL\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef08a14 elementor-widget elementor-widget-heading\" data-id=\"ef08a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El nostre enfoc estrat\u00e8gic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd55b35 elementor-widget elementor-widget-text-editor\" data-id=\"bd55b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Des de l&#8217;inici, vam identificar que per a Roser Group, el seu web no era nom\u00e9s una targeta de visita, sin\u00f3 el seu principal actiu de captaci\u00f3 internacional. Per aix\u00f2, la proposta no es va abordar com un simple redisseny web, sin\u00f3 com un projecte SEO integral. <\/p><p>Vam dissenyar un sistema on l&#8217;arquitectura web i el SEO t\u00e8cnic treballessin de forma integrada sota l&#8217;entorn de WordPress i HubSpot, permetent que l&#8217;autoritat hist\u00f2rica de la marca serv\u00eds de trampol\u00ed per a nous mercats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8f071 elementor-widget elementor-widget-text-editor\" data-id=\"2a8f071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aquestes van ser les <strong>tres grans l\u00ednies estrat\u00e8giques<\/strong> que vam seguir:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b4753d e-con-full e-flex e-con e-child\" data-id=\"3b4753d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-131d640 e-con-full e-flex e-con e-child\" data-id=\"131d640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0fff5 elementor-widget elementor-widget-heading\" data-id=\"4d0fff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Reestructuraci\u00f3 de l'arquitectura web orientada al Buyer Persona<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d590a9 elementor-widget elementor-widget-text-editor\" data-id=\"8d590a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El primer pas va ser entendre com busquen els clients de Roser Group. Vam identificar diversos perfils de client ideal i vam transformar la navegaci\u00f3 t\u00e8cnica en una navegaci\u00f3 per solucions. En lloc de for\u00e7ar l&#8217;usuari a buscar entre centenars de m\u00e0quines, vam dissenyar <strong>camins de conversi\u00f3 espec\u00edfics<\/strong>, facilitant que l&#8217;algoritme de Google categoritz\u00e9s millor la rellev\u00e0ncia de cada secci\u00f3.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b14dff5 e-con-full e-flex e-con e-child\" data-id=\"b14dff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57821e4 e-con-full e-flex e-con e-child\" data-id=\"57821e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcfbc7 elementor-widget elementor-widget-heading\" data-id=\"dbcfbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Migraci\u00f3 t\u00e8cnica de precisi\u00f3: el redireccionament de 4.000+ URL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cbc40 elementor-widget elementor-widget-text-editor\" data-id=\"86cbc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El nucli de l&#8217;\u00e8xit SEO va residir en la gesti\u00f3 de la migraci\u00f3. Abandonar un web \u00aba mida\u00bb per passar a una estructura moderna implica el risc de generar milers d&#8217;errors 404 que enfonsen el posicionament.  <br><br>Vam realitzar un mapeig individualitzat de m\u00e9s de 4.000 URL, aplicant redireccions 301 estrat\u00e8giques. Aquest proc\u00e9s va assegurar que cada enlla\u00e7 extern i cada posici\u00f3 en el r\u00e0nquing de Google apunt\u00e9s exactament a la seva nova equival\u00e8ncia, mantenint el \u00ablink juice\u00bb (la for\u00e7a de l&#8217;enlla\u00e7) intacte. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178c07b elementor-widget elementor-widget-image\" data-id=\"178c07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-1024x416.jpg\" class=\"attachment-large size-large wp-image-18852\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-1024x416.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-300x122.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-768x312.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo.jpg 1211w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feeda27 e-con-full e-flex e-con e-child\" data-id=\"feeda27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d4edfe e-con-full e-flex e-con e-child\" data-id=\"5d4edfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28bdd8e elementor-widget elementor-widget-heading\" data-id=\"28bdd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Optimitzaci\u00f3 SEO On-page i sistema de continguts t\u00e8cnics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4230cf7 elementor-widget elementor-widget-text-editor\" data-id=\"4230cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per refor\u00e7ar el nou web, vam implementar una estrat\u00e8gia de contingut t\u00e8cnic de valor on no busc\u00e0vem nom\u00e9s volum, sin\u00f3 autoritat.<\/p><p><br>Aquesta l\u00ednia estrat\u00e8gica va incloure:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c19a2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"02c19a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Enfoque en productes estrat\u00e8gics:<\/b> Vam optimitzar els continguts de les p\u00e0gines de producte per incloure les paraules clau espec\u00edfiques que permeten posicionar els seus equips i maquin\u00e0ria en els primers resultats.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Optimitzaci\u00f3 de metadades segmentades:<\/b> Vam ajustar cada t\u00edtol i descripci\u00f3 per respondre a intencions de cerca de compra industrial.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Blog estrat\u00e8gic:<\/b> Vam crear un ecosistema de continguts que resol dubtes t\u00e8cnics i espec\u00edfics dels buyer personas i perfils decisors, atraient tr\u00e0nsit qualificat que abans no arribava al web.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c6845 e-flex e-con-boxed e-con e-parent\" data-id=\"b9c6845\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a6cbf6 e-con-full e-flex e-con e-child\" data-id=\"7a6cbf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c83a4 elementor-widget elementor-widget-heading\" data-id=\"62c83a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAS D\u2019\u00c8XIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cf08a elementor-widget elementor-widget-heading\" data-id=\"53cf08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El resultat<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7685bf0 e-con-full e-flex e-con e-child\" data-id=\"7685bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93c6971 e-con-full e-flex e-con e-child\" data-id=\"93c6971\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f58820 elementor-widget elementor-widget-text-editor\" data-id=\"0f58820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5428\" data-end=\"5462\">L&#8217;execuci\u00f3 t\u00e8cnica va permetre que, despr\u00e9s del llan\u00e7ament del nou web de Roser Group el maig de 2022, l&#8217;impacte fos immediat i, sobretot, segur.<br><br>Entre els principals resultats destaquen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f2b2e elementor-widget elementor-widget-text-editor\" data-id=\"e6f2b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #ec1375;\"><strong>Consolidaci\u00f3 d&#8217;autoritat: <\/strong><\/span>100% de les URL cr\u00edtiques migrades amb \u00e8xit, mantenint la rellev\u00e0ncia en sectors clau com el carni.<\/li><li><span style=\"color: #ec1375;\"><strong>0% p\u00e8rdua de visibilitat org\u00e0nica:<\/strong><\/span> La migraci\u00f3 de les 4.000+ URL es va completar sense cap incid\u00e8ncia, mantenint estable el tr\u00e0nsit hist\u00f2ric.<\/li><li><span style=\"color: #ec1375;\"><strong style=\"color: #ec1375;\">Manteniment de keywords estrat\u00e8giques en TOP 10<\/strong><\/span>, especialment en el sector c\u00e0rnic i higiene industrial.<\/li><li><span style=\"color: #ec1375;\"><strong style=\"color: #ec1375;\">Transformaci\u00f3 del canal digital:<\/strong><\/span> El web va passar de ser un cat\u00e0leg est\u00e0tic a un motor de generaci\u00f3 de leads qualificats integrats directament a <strong>HubSpot.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aceb3e1 elementor-widget elementor-widget-text-editor\" data-id=\"aceb3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00e9s enll\u00e0 de les m\u00e8triques, l&#8217;impacte per a Roser Group va ser estructural. Gr\u00e0cies a aquesta estrat\u00e8gia, l&#8217;empresa no nom\u00e9s va protegir el llegat digital, sin\u00f3 que ara disposa d&#8217;una plataforma escalable i optimitzada per liderar el sector industrial B2B a nivell global.  La seva web ha deixat de ser un cat\u00e0leg est\u00e0tic per convertir-se en un <\/span><b>actiu de captaci\u00f3 qualificada<\/b> <span style=\"font-weight: 400;\">que atrau noves oportunitats internacionals, transformant el SEO en un vertader avantatge competitiu blindat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790b253 e-con-full e-flex e-con e-child\" data-id=\"790b253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6004909 e-con-full e-flex e-con e-child\" data-id=\"6004909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e7517 elementor-widget elementor-widget-heading\" data-id=\"b9e7517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RECONEIXEMENT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449188d elementor-widget elementor-widget-heading\" data-id=\"449188d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Premi E-TECH 2022<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0c755 elementor-widget elementor-widget-text-editor\" data-id=\"0e0c755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5428\" data-end=\"5462\">Aquest projecte va ser guardonat amb el premi a la millor estrat\u00e8gia de m\u00e0rqueting digital en els Premis E-TECH 2022, atorgats per l&#8217;AENTEG (Associaci\u00f3 d&#8217;Empreses de Noves Tecnologies de Girona).<\/p><p>El jurat va destacar la solidesa de l&#8217;estrat\u00e8gia global d&#8217;inbound marketing aplicada per a Roser Group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c0822a e-con-full e-flex e-con e-child\" data-id=\"8c0822a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-849d337 elementor-widget elementor-widget-image\" data-id=\"849d337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing.jpg\" class=\"attachment-large size-large wp-image-18853\" alt=\"premi e-tech bizmarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing.jpg 900w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing-300x199.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing-768x509.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f549f16 e-flex e-con-boxed e-con e-parent\" data-id=\"f549f16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4d0d7b e-flex e-con-boxed e-con e-child\" data-id=\"f4d0d7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f97a7a e-flex e-con-boxed e-con e-child\" data-id=\"4f97a7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af38ba9 elementor-widget elementor-widget-heading\" data-id=\"af38ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Necessites una estrat\u00e8gia digital que impulsi el teu creixement?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac0c4a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cac0c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"c-scrollbar__hider\" role=\"presentation\" data-qa=\"slack_kit_scrollbar\"><div class=\"c-scrollbar__child\" role=\"presentation\"><div class=\"c-virtual_list__scroll_container\" role=\"list\" data-qa=\"slack_kit_list\" aria-label=\"Cristina (mensaje directo, ausente)\"><div id=\"1708675918.214819\" class=\"c-virtual_list__item\" tabindex=\"0\" role=\"listitem\" aria-setsize=\"-1\" data-qa=\"virtual-list-item\" data-item-key=\"1708675918.214819\"><div class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"><div class=\"c-message_kit__hover\" role=\"document\" aria-roledescription=\"mensaje\" data-qa-hover=\"true\"><div class=\"c-message_kit__actions c-message_kit__actions--above\"><div class=\"c-message_kit__gutter\"><div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\"><div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"><div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\"><div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"><div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"><div class=\"p-rich_text_block\" 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