{"id":20206,"date":"2026-06-12T15:37:25","date_gmt":"2026-06-12T13:37:25","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing-2\/"},"modified":"2026-06-16T14:45:15","modified_gmt":"2026-06-16T12:45:15","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20206\" class=\"elementor elementor-20206 elementor-11752\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0f8a0 e-flex e-con-boxed e-con e-parent\" data-id=\"4f0f8a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b3f3d elementor-widget elementor-widget-heading\" data-id=\"c6b3f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Inbound Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7708a6b elementor-widget elementor-widget-heading\" data-id=\"7708a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u201cMany times people don\u2019t know what they want until you show it to them.\u201d Steve Jobs.  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a242a elementor-align-left elementor-hidden-mobile elementor-widget elementor-widget-breadcrumbs\" data-id=\"54a242a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd4a99b e-flex e-con-boxed e-con e-parent\" data-id=\"fd4a99b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d31808d e-con-full e-flex e-con e-child\" data-id=\"d31808d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a30c997 elementor-widget elementor-widget-heading\" data-id=\"a30c997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Inbound Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d71f2 elementor-widget elementor-widget-text-editor\" data-id=\"42d71f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-inbound-marketing\" target=\"_blank\" rel=\"noopener\">Inbound marketing<\/a> is a methodology that uses various marketing techniques to guide users from the moment they begin their purchasing journey until they decide to buy your product and\/or service.<br\/>The key feature of inbound marketing is <a href=\"https:\/\/blog.bizmarketing.xyz\/clientes-potenciales-c%C3%B3mo-puedo-atraer-nuevos-leads\">attraction<\/a>: in other words, users find you rather than you having to go out and find them. Once they find you, it is vital to provide them with value through <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-deber%C3%ADas-apostar-por-el-content-marketing\">relevant content<\/a> at every stage so that you stand out from your competitors. <\/p><p>From here, following the stages of Inbound Marketing and having defined the <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/#buyer-persona\" data-wplink-edit=\"true\">buyer personas<\/a>, actions are created to delight users and create sales opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-902f4f7 e-con-full e-flex e-con e-child\" data-id=\"902f4f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1edc5bb elementor-widget elementor-widget-image\" data-id=\"1edc5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/inbound-marketing-08.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11a28da e-flex e-con-boxed e-con e-parent\" data-id=\"11a28da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b7545 elementor-widget elementor-widget-menu-anchor\" data-id=\"f0b7545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"inbound-phases\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8b3617 e-con-full e-flex e-con e-child\" data-id=\"d8b3617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35704e7 elementor-widget elementor-widget-heading\" data-id=\"35704e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The stages of Inbound Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a18569 elementor-widget elementor-widget-text-editor\" data-id=\"5a18569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To accompany our user throughout their entire buying process in an <a href=\"https:\/\/blog.bizmarketing.xyz\/7-pasos-para-implementar-una-estrategia-de-inbound-marketing-en-tu-empresa\">Inbound Marketing strategy<\/a>, there are 4 stages we must consider: <\/p><ul><li><a href=\"https:\/\/blog.bizmarketing.xyz\/como-aumentar-las-visitas-de-calidad-a-mi-web\">Attract<\/a><\/li><li><a href=\"https:\/\/blog.bizmarketing.xyz\/clientes-potenciales-c%C3%B3mo-puedo-atraer-nuevos-leads\">Convert<\/a><\/li><li><a href=\"https:\/\/bizmarketing.xyz\/en\/marketing-solutions\/#ventas\" target=\"_blank\" rel=\"noopener\">Close<\/a><\/li><li><a href=\"https:\/\/blog.bizmarketing.xyz\/5-claves-para-fidalizar-los-clientes-de-tu-empresa\">Delight<\/a><\/li><\/ul><p>In each of these phases, different types of content, techniques and <a href=\"https:\/\/bizmarketing.xyz\/en\/marketing-solutions\/\">digital marketing tools<\/a> are worked on so that our user feels that our brand provides value at all times and wants to stay with us. In this way, our initially unknown user will go on to become a promoter and advocate of our brand, product and\/or service. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e64fc7c e-flex e-con-boxed e-con e-parent\" data-id=\"e64fc7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b84d85 elementor-widget elementor-widget-image\" data-id=\"3b84d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/inbound-marketing-01.png\" class=\"attachment-large size-large wp-image-20178\" alt=\"Inbound Marketing Methodology 4 steps BizMarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/inbound-marketing-01.png 916w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/inbound-marketing-01-300x145.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/inbound-marketing-01-768x371.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456e5b4 e-flex e-con-boxed e-con e-parent\" data-id=\"456e5b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e50772 elementor-widget elementor-widget-menu-anchor\" data-id=\"0e50772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"funnel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c75ec12 e-con-full e-flex e-con e-child\" data-id=\"c75ec12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15052cf elementor-widget elementor-widget-heading\" data-id=\"15052cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Inbound Funnel or Inbound Marketing funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f10a1a elementor-widget elementor-widget-text-editor\" data-id=\"3f10a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just like in the <a href=\"https:\/\/blog.bizmarketing.xyz\/que-es-el-buyer-journey-o-ciclo-de-compra\">Customer Journey<\/a> where the buyer goes through several stages, in an <a href=\"https:\/\/blog.bizmarketing.xyz\/7-pasos-para-implementar-una-estrategia-de-inbound-marketing-en-tu-empresa\">Inbound Marketing strategy<\/a> it is the same. Thus, these stages begin with attracting strangers, continue with converting them into leads, closing the sale and end with the delight phase. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587088d elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"587088d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86f4ef0 elementor-widget elementor-widget-image\" data-id=\"86f4ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"759\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-1024x971.png\" class=\"attachment-large size-large wp-image-20179\" alt=\"Inbound Funnel to follow an inbound marketing strategy\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-1024x971.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-300x284.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing-768x728.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/inbound.funnel-inbound-marketing-bizmarketing.png 1076w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfb5ba0 elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"bfb5ba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7b7d5 elementor-widget elementor-widget-heading\" data-id=\"fa7b7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ATTRACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a0407d e-grid elementor-hidden-mobile elementor-hidden-tablet e-con-boxed e-con e-parent\" data-id=\"3a0407d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0651878 elementor-widget elementor-widget-spacer\" data-id=\"0651878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e701a0 elementor-widget elementor-widget-image\" data-id=\"9e701a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/seo\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/seo-inbound-marketing-bizmarketing-recro787in2z7kkhychpeq25ddegohhpkm7hyeg5bc.png\" title=\"SEO Inbound Marketing BizMarketing\" alt=\"SEO Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SEO<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bcfc14 elementor-widget elementor-widget-image\" data-id=\"9bcfc14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/blogs\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/blog-inbound-marketing-bizmarketing-recrnpd9wsej2zafumrslcke31uhm8it65t9u56mlk.png\" title=\"Blog Inbound Marketing BizMarketing\" alt=\"Blog Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">BLOG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ce5b9 elementor-widget elementor-widget-image\" data-id=\"c8ce5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/web\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/pagina-web-inbound-marketing-bizmarketing-recrogmlezfufo6ufgjz3norb844tgj0xwqcr627l4.png\" title=\"Website Inbound Marketing BizMarketing\" alt=\"Website Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">WEB<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce37a33 elementor-widget elementor-widget-image\" data-id=\"ce37a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/social-media\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/social-inbound-marketing-bizmarketing-recrnv0b1sm90n28xp7k0b55nd2owf576xq6psy9k8.png\" title=\"Social Inbound Marketing BizMarketing\" alt=\"Social Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SOCIAL<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0798660 elementor-widget elementor-widget-image\" data-id=\"0798660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/ads\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/anuncios-inbound-marketing-bizmarketing-recro2j0kgwjlirbpsgkk98ueg1mlzz1vyy2k0n46g.png\" title=\"Ads Inbound Marketing BizMarketing\" alt=\"Ads Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">ADS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737df24 elementor-widget elementor-widget-spacer\" data-id=\"737df24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c292a2a elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"c292a2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9b6f9 elementor-widget elementor-widget-heading\" data-id=\"9c9b6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONVERT\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aaeb29 e-grid elementor-hidden-mobile elementor-hidden-tablet e-con-boxed e-con e-parent\" data-id=\"8aaeb29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209181d elementor-widget elementor-widget-spacer\" data-id=\"209181d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d33ef elementor-widget elementor-widget-image\" data-id=\"78d33ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/call-to-action\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/llamada-a-la-accion-inbound-marketing-bizmarketing-recroeqx1bd9sg9kqfqpyo5u4gdee2bk9nfdsm4zxk.png\" title=\"Call to Action Inbound Marketing BizMarketing\" alt=\"Call to Action Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CTAs<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc449b3 elementor-widget elementor-widget-image\" data-id=\"fc449b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/landing-page\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/landing-pages-inbound-marketing-bizmarketing-recrohkflth4ra5h9yylo5g7wlzi15mra1du8g0tew.png\" title=\"Landing Pages Inbound Marketing BizMarketing\" alt=\"Landing Pages Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">LANDING PAGES<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8575a elementor-widget elementor-widget-image\" data-id=\"fd8575a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/forms\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/formularios-inbound-marketing-bizmarketing-recro1l6dmv99wsova1xzrhdt269eavbjual2qoico.png\" title=\"Forms Inbound Marketing BizMarketing\" alt=\"Forms Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">FORMS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0f13e elementor-widget elementor-widget-spacer\" data-id=\"7b0f13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cc12ae elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"6cc12ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4974e63 elementor-widget elementor-widget-heading\" data-id=\"4974e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLOSE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c4e25b e-grid elementor-hidden-mobile elementor-hidden-tablet e-con-boxed e-con e-parent\" data-id=\"3c4e25b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b072eb elementor-widget elementor-widget-spacer\" data-id=\"4b072eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a718ce5 elementor-widget elementor-widget-spacer\" data-id=\"a718ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c432c elementor-widget elementor-widget-image\" data-id=\"90c432c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/email-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/correo-electronico-inbound-marketing-bizmarketing-recrohkflth4ra5h9yylo5g7wlzi15mra1du8g0tew.png\" title=\"Email Inbound Marketing BizMarketing\" alt=\"Email Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">EMAIL<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dfd406 elementor-widget elementor-widget-image\" data-id=\"9dfd406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/automatizacion-de-marketing-inbound-marketing-bizmarketing-recrnllx5g9dsjfwgl5abdijpid0rg3vtn7bx1c7ag.png\" title=\"Inbound Marketing Automation BizMarketing\" alt=\"Inbound Marketing Automation BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AUTOMATION<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c0ca5 elementor-widget elementor-widget-image\" data-id=\"47c0ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/crm\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/crm-inbound-marketing-bizmarketing-recrnvy58mnjc90vs7m6kswm8qy2448xj2do72wve0.png\" title=\"CRM Inbound Marketing BizMarketing\" alt=\"CRM Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CRM<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59b5a9 elementor-widget elementor-widget-image\" data-id=\"a59b5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/contacts\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/contactos-inbound-marketing-bizmarketing-recro93vwb5jushrndayjpl2k5573vp68vigwydcyw.png\" title=\"Contacts Inbound Marketing BizMarketing\" alt=\"Contacts Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CONTACTS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a784b8 elementor-widget elementor-widget-image\" data-id=\"4a784b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/lead-scoring\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/puntuacion-de-leads-inbound-marketing-bizmarketing-recrnllx5g9dsjfwgl5abdijpid0rg3vtn7bx1c7ag.png\" title=\"Lead Scoring Inbound Marketing BizMarketing\" alt=\"Lead Scoring Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">LEAD SCORING<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad97c74 elementor-widget elementor-widget-spacer\" data-id=\"ad97c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3064ff0 elementor-widget elementor-widget-spacer\" data-id=\"3064ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a48eb1 elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"5a48eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18a7f5f elementor-widget elementor-widget-heading\" data-id=\"18a7f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DELIGHT\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7003f2b e-grid elementor-hidden-mobile elementor-hidden-tablet e-con-boxed e-con e-parent\" data-id=\"7003f2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b2386 elementor-widget elementor-widget-spacer\" data-id=\"e4b2386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679d92d elementor-widget elementor-widget-spacer\" data-id=\"679d92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830677f elementor-widget elementor-widget-image\" data-id=\"830677f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/hubspot-integration\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/integracion-hubspot-inbound-marketing-bizmarketing-recrnv0b1sm90n28xp7k0b55nd2owf576xq6psy9k8.png\" title=\"HubSpot Integration Inbound Marketing BizMarketing\" alt=\"HubSpot Integration Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">HUBSPOT INTEGRATION<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea0e1a elementor-widget elementor-widget-image\" data-id=\"bea0e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/es\/inbound-marketing\/smart-content\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/contenido-inteligente-inbound-marketing-bizmarketing-recrnyrnt4reb2wsbqu2aa700wk5r7k4jgc4mwsovc.png\" title=\"Smart Content Inbound Marketing BizMarketing\" alt=\"Smart Content Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SMART CONTENT<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379d026 elementor-widget elementor-widget-image\" data-id=\"379d026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/es\/inbound-marketing\/email-transactions\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/transacciones-email-inbound-marketing-bizmarketing-recrnyrnt4reb2wsbqu2aa700wk5r7k4jgc4mwsovc.png\" title=\"Email Transactions Inbound Marketing BizMarketing\" alt=\"Email Transactions Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">EMAIL TRANSACTIONS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f449d06 elementor-widget elementor-widget-image\" data-id=\"f449d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/analytics-and-reports\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/analitica-e-informes-inbound-marketing-bizmarketing-recro4eoy4z48qolet9tp8rrl7sd1e6ik891ikkbu0.png\" title=\"Analytics and Reports Inbound Marketing BizMarketing\" alt=\"Analytics and Reports Inbound Marketing BizMarketing\" class=\"elementor-animation-float\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">ANALYTICS AND REPORTS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09488f2 elementor-widget elementor-widget-spacer\" data-id=\"09488f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bbaba elementor-widget elementor-widget-spacer\" data-id=\"74bbaba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7522042 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7522042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30da1af e-con-full e-flex e-con e-child\" data-id=\"30da1af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2201242 elementor-widget elementor-widget-heading\" data-id=\"2201242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARTIFICIAL INTELLIGENCE IN INBOUND MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cbc83 elementor-widget elementor-widget-text-editor\" data-id=\"f4cbc83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span>artificial intelligence  <span style=\"font-weight: 400;\">allows us to take Inbound Marketing to another level: intelligent content automation, customer behavior prediction, experience personalization, and lead scoring optimization. At BizMarketing we implement AI tools   <\/span>AI<span style=\"font-weight: 400;\"> to improve every stage of the funnel and maximize our clients&#8217; results.<\/span><\/p><p> <\/p><p> <\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eac4cd e-con-full e-flex e-con e-child\" data-id=\"2eac4cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3686a29 elementor-widget elementor-widget-image\" data-id=\"3686a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"279\" height=\"300\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Disseny-sense-titol-e1748610829317-279x300.png\" class=\"attachment-medium size-medium wp-image-20201\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Disseny-sense-titol-e1748610829317-279x300.png 279w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2025\/05\/Disseny-sense-titol-e1748610829317.png 512w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-895e0be elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"895e0be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67e0ef9 e-con-full e-flex e-con e-child\" data-id=\"67e0ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a22b602 elementor-widget elementor-widget-image\" data-id=\"a22b602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/11\/Icono-flywheel.png\" class=\"attachment-large size-large wp-image-20202\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/11\/Icono-flywheel.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/11\/Icono-flywheel-300x300.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/11\/Icono-flywheel-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/11\/Icono-flywheel-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd3ad64 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"cd3ad64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faefcbd elementor-widget elementor-widget-heading\" data-id=\"faefcbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FLYWHEEL MODEL - A CONTINUOUS CYCLE TO DRIVE GROWTH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c603d3 elementor-widget elementor-widget-text-editor\" data-id=\"2c603d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Traditionally, companies focused on attracting customers through a <strong>funnel<\/strong> that guided prospects through a linear process: from attraction to conversion. However, this approach ignores an essential component: <strong>the customer experience after the sale.<\/strong> <\/p><p><span style=\"text-align: justify;\">Unlike the funnel that ends once a sale is closed, the <\/span><span style=\"font-weight: bolder; text-align: justify;\">flywheel<\/span><span style=\"text-align: justify;\">  is a circular, continuous model that focuses on attracting, delighting, and retaining customers. By putting the customer at the center, we create a cycle of <strong>self-sustaining growth<\/strong> based on the user experience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daf5d7b e-flex e-con-boxed e-con e-parent\" data-id=\"daf5d7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd5d47d e-con-full e-flex e-con e-child\" data-id=\"dd5d47d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d6b46 elementor-widget elementor-widget-menu-anchor\" data-id=\"30d6b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"por-que-inboud\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3b1a4 elementor-widget elementor-widget-heading\" data-id=\"ce3b1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should you bet on an Inbound Marketing strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffad1c elementor-widget elementor-widget-text-editor\" data-id=\"1ffad1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today it is almost impossible to have a good presence in the digital world without using some Inbound Marketing technique. But by applying a <a href=\"https:\/\/blog.bizmarketing.xyz\/7-pasos-para-implementar-una-estrategia-de-inbound-marketing-en-tu-empresa\">complete Inbound Marketing strategy<\/a> your business will be launched into the digital world. <\/p><p>The advantages of Inbound Marketing are numerous: the different techniques will help you reach your <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-es-importante-un-buyer-persona\">buyer persona<\/a> more effectively, you will be able to attract more customers and you will create closer bonds that will translate into new <a href=\"https:\/\/bizmarketing.xyz\/en\/marketing-solutions\/#leads\">leads<\/a> for your business. In addition, you will gain more visibility thanks to <a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-seo-y-para-qu%C3%A9-sirve\">SEO <\/a>and <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-deber%C3%ADas-apostar-por-el-content-marketing\">content marketing<\/a> techniques. Finally, you will be able to verify the return on investment yourself through <a href=\"https:\/\/bizmarketing.xyz\/en\/marketing-solutions\/#ventas\">ROI<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc22be5 e-con-full e-flex e-con e-child\" data-id=\"fc22be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b55c06a elementor-widget elementor-widget-image\" data-id=\"b55c06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/strategy-09.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e92e1 e-flex e-con-boxed e-con e-parent\" data-id=\"55e92e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b209a22 e-con-full e-flex e-con e-child\" data-id=\"b209a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d52b6d8 elementor-widget elementor-widget-image\" data-id=\"d52b6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/diferencia-14.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5160ef6 e-con-full e-flex e-con e-child\" data-id=\"5160ef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af18284 elementor-widget elementor-widget-menu-anchor\" data-id=\"af18284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"diferencias\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8adec elementor-widget elementor-widget-heading\" data-id=\"cf8adec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differences between Inbound Marketing and Traditional Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcb2a0 elementor-widget elementor-widget-text-editor\" data-id=\"9fcb2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the main <a href=\"https:\/\/blog.bizmarketing.xyz\/diferencias-entre-el-inbound-marketing-y-el-outbound-marketing\">differences between Inbound Marketing and Outbound Marketing<\/a> is the way users interact with a company&#8217;s content. In <a href=\"https:\/\/blog.bizmarketing.xyz\/la-muerte-del-marketing-digital-y-el-nacimiento-del-i\">Outbound Marketing or Traditional Marketing<\/a>, communication was intrusive and direct, trying to sell our products and services to as many people as possible.   <\/p><p>With an Inbound Marketing strategy the communication is completely different. With new technologies, it is the users who, through search engines such as Google, find different products and services that satisfy their needs. From there, Inbound marketing seeks to attract and delight the potential buyer.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e5b3 elementor-widget elementor-widget-menu-anchor\" data-id=\"4e3e5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"buyer-persona\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b31dd83 e-flex e-con-boxed e-con e-parent\" data-id=\"b31dd83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6113c61 e-con-full e-flex e-con e-child\" data-id=\"6113c61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f686e5 elementor-widget elementor-widget-heading\" data-id=\"8f686e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Buyer Persona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1639f43 elementor-widget elementor-widget-text-editor\" data-id=\"1639f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Buyer personas are fictional profiles we create based on our ideal customers. The <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-es-importante-un-buyer-persona\" target=\"_blank\" rel=\"noopener\">buyers<\/a> are essential elements to consider in our <a href=\"https:\/\/blog.bizmarketing.xyz\/7-pasos-para-implementar-una-estrategia-de-inbound-marketing-en-tu-empresa\">digital Inbound Marketing strategy<\/a>. For this, they must be defined with great determination and knowledge: know their needs, their problems, their demographic data, etc.  <\/p><p>Therefore, once we are clear about the buyer personas that need to be defined for our business, we can begin to think about and create our Inbound strategies according to their needs and their position in the <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/#fases-inbound\">inbound phases<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6848477 e-con-full e-flex e-con e-child\" data-id=\"6848477\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc603c elementor-widget elementor-widget-image\" data-id=\"cdc603c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/buyer-persona-10.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea51fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"ea51fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2587177 elementor-widget elementor-widget-menu-anchor\" data-id=\"2587177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"buyer-journey\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86a79d e-con-full e-flex e-con e-child\" data-id=\"f86a79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4610c1 elementor-widget elementor-widget-heading\" data-id=\"d4610c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Buyer Journey - Purchase Cycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8b097 elementor-widget elementor-widget-text-editor\" data-id=\"1d8b097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For a user to end up buying one of your products and\/or services, they must go through the 4 phases of the <a href=\"https:\/\/blog.bizmarketing.xyz\/que-es-el-buyer-journey-o-ciclo-de-compra\">Buyer Journey or purchase cycle<\/a>. These phases are: becoming <strong>aware<\/strong> of a need, <strong>consideration<\/strong>, <strong>decision<\/strong> <strong>and evaluation.<\/strong> Therefore we are going to help you understand which phase the user interacting with your business is in. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32edcf0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"32edcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"283\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/07\/Etapa-Exploracion-e1721042039182-1024x362.png\" class=\"attachment-large size-large wp-image-20203\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/07\/Etapa-Exploracion-e1721042039182-1024x362.png 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/07\/Etapa-Exploracion-e1721042039182-300x106.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/07\/Etapa-Exploracion-e1721042039182-768x271.png 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/07\/Etapa-Exploracion-e1721042039182-1536x543.png 1536w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2024\/07\/Etapa-Exploracion-e1721042039182.png 1539w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-576e8ba e-flex e-con-boxed e-con e-parent\" data-id=\"576e8ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c471c21 e-con-full e-flex e-con e-child\" data-id=\"c471c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0dc81 elementor-widget elementor-widget-menu-anchor\" data-id=\"6c0dc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"b2b\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870e49f elementor-widget elementor-widget-heading\" data-id=\"870e49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inbound Marketing in B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f48b41 elementor-widget elementor-widget-text-editor\" data-id=\"9f48b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Inbound Marketing <strong>Business to Business<\/strong> we must understand which companies and businesses visit us and offer them the <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-deber%C3%ADas-apostar-por-el-content-marketing\">appropriate content<\/a> at each phase of the Buyer Journey. To do this we will find out which company representatives visit our business the most. That way we won&#8217;t communicate with them blindly, but we will have initial information to speak to them with accurate and authoritative data.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a820f87 e-con-full e-flex e-con e-child\" data-id=\"a820f87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de851ce elementor-widget elementor-widget-image\" data-id=\"de851ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/b2b-12.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a85d4c e-flex e-con-boxed e-con e-parent\" data-id=\"0a85d4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80e83f8 e-con-full e-flex e-con e-child\" data-id=\"80e83f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21371ee elementor-widget elementor-widget-image\" data-id=\"21371ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"300\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/07\/Inbound-marketing-software-296x300.jpg\" class=\"attachment-medium size-medium wp-image-20204\" alt=\"Inbound marketing software\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/07\/Inbound-marketing-software-296x300.jpg 296w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/07\/Inbound-marketing-software-96x96.jpg 96w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/07\/Inbound-marketing-software-150x152.jpg 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2022\/07\/Inbound-marketing-software.jpg 662w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-924b983 e-con-full e-flex e-con e-child\" data-id=\"924b983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b1a5e elementor-widget elementor-widget-menu-anchor\" data-id=\"27b1a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"b2b\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a451 elementor-widget elementor-widget-heading\" data-id=\"5e2a451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inbound Marketing for Apps and\/or Software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce1ed0 elementor-widget elementor-widget-text-editor\" data-id=\"5ce1ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/blog.bizmarketing.xyz\/inbound-marketing-para-empresas-de-software\">Inbound Marketing<\/a> for businesses that develop software or mobile applications is a must to gain notoriety and online visibility. The inbound methodology helps increase the number of app downloads or users who use your software thanks to the work of defining the buyer persona or ideal customer and supporting them through <a href=\"https:\/\/blog.bizmarketing.xyz\/que-es-el-buyer-journey-o-ciclo-de-compra?_gl=1*1jjgdub*_ga*MTQxOTg1Njc0MC4xNjQ1NTIyOTcx*_ga_81ZM2R6K1W*MTY1NzgxMDIxNi4xNzMuMC4xNjU3ODEwMjE2LjYw\"><strong>the entire purchase decision process<\/strong><\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8239753 e-flex e-con-boxed e-con e-parent\" data-id=\"8239753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4027fc1 e-con-full e-flex e-con e-child\" data-id=\"4027fc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736c4b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"736c4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"b2c\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0db924 elementor-widget elementor-widget-heading\" data-id=\"f0db924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inbound Marketing in B2C<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f37ed0 elementor-widget elementor-widget-text-editor\" data-id=\"4f37ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inbound Marketing in <strong>Business to Consumer<\/strong> focuses on <a href=\"https:\/\/blog.bizmarketing.xyz\/como-aumentar-las-visitas-de-calidad-a-mi-web\">getting qualified traffic to the website<\/a>, so that we can tag each and every visitor to learn more about them. Also, they should be followed up to know when is the most suitable moment to send them one type of content or another depending on which <a href=\"https:\/\/blog.bizmarketing.xyz\/que-es-el-buyer-journey-o-ciclo-de-compra\">buying phase<\/a> they are in. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca74bb e-con-full e-flex e-con e-child\" data-id=\"1ca74bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af87196 elementor-widget elementor-widget-image\" data-id=\"af87196\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:70}},&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/05\/b2c-inbound-marketing-bizmarketing-300x300.png\" class=\"attachment-medium size-medium wp-image-20205\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/05\/b2c-inbound-marketing-bizmarketing-300x300.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/05\/b2c-inbound-marketing-bizmarketing-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/05\/elementor\/thumbs\/b2c-inbound-marketing-bizmarketing-pk7rl4htrsy45105urzn0wjuvbwmwso7w19w0abl5c.png 200w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/05\/b2c-inbound-marketing-bizmarketing.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing \u201cMany times people don\u2019t know what they want until you show it to them.\u201d Steve Jobs. What is Inbound Marketing? Inbound marketing is a methodology that uses various marketing techniques to guide users from the moment they begin their purchasing journey until they decide to buy your product and\/or service.The key feature of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20206","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing | BizMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing | BizMarketing\" \/>\n<meta property=\"og:description\" content=\"Inbound Marketing \u201cMany times people don\u2019t know what they want until you show it to them.\u201d Steve Jobs. 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