{"id":20599,"date":"2026-06-15T12:25:29","date_gmt":"2026-06-15T10:25:29","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing\/web\/"},"modified":"2026-06-15T13:37:45","modified_gmt":"2026-06-15T11:37:45","slug":"web","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/web\/","title":{"rendered":"Web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20599\" class=\"elementor elementor-20599 elementor-461\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a87c1 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"06a87c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fca2bc e-con-full e-flex e-con e-child\" data-id=\"3fca2bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff3408 elementor-widget elementor-widget-heading\" data-id=\"7ff3408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is a Web page?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e87f2 elementor-widget elementor-widget-heading\" data-id=\"d1e87f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">World Wide Web<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f6270 e-flex e-con-boxed e-con e-parent\" data-id=\"35f6270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19814ec elementor-widget elementor-widget-breadcrumbs\" data-id=\"19814ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1788bf9 e-flex e-con-boxed e-con e-parent\" data-id=\"1788bf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab2e379 e-con-full e-flex e-con e-child\" data-id=\"ab2e379\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87d58e7 elementor-widget elementor-widget-spacer\" data-id=\"87d58e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20670c1 elementor-widget elementor-widget-image\" data-id=\"20670c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing.png\" class=\"attachment-large size-large wp-image-20595\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing.png 512w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/que-es-una-web-en-inbound-marketing-bizmarketing-300x300.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb51243 e-con-full e-flex e-con e-child\" data-id=\"bb51243\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a23af27 elementor-widget elementor-widget-spacer\" data-id=\"a23af27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b282935 elementor-widget elementor-widget-text-editor\" data-id=\"b282935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The<strong> web page<\/strong> is the foundation on which much of the <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/#por-que-inboud\">Inbound Marketing strategy<\/a> rests. It is our home in the online world that allows us to become visible online and communicate with users. <\/p><p>An Inbound website must be <strong>designed for navigability and usability.<\/strong> That is, it must prioritize the best experience for the user so they do not leave the site. At the same time it should be geared toward converting the user into a <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/contacts\/\">lead<\/a> through <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/call-to-action\/\">CTAs<\/a> and <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/forms\/\">forms<\/a>. <\/p><p>Another advantage of having a well-optimized website is that it allows us to rank in search engines through <a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-seo-y-para-qu%C3%A9-sirve\">SEO<\/a>.<\/p><p>There are different types of websites: corporate, <a href=\"https:\/\/bizmarketing.xyz\/ecommerce\/\">e-commerce<\/a>, <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/landing-page\/\">landing pages<\/a> and <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/blog-2\/\">blogs<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ad3a94 e-flex e-con-boxed e-con e-parent\" data-id=\"5ad3a94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0394a8 elementor-widget elementor-widget-heading\" data-id=\"b0394a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do I need it in my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0538323 elementor-widget elementor-widget-spacer\" data-id=\"0538323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3085f elementor-widget elementor-widget-text-editor\" data-id=\"4b3085f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Websites are currently the main driver of digital visibility for a business. With them we can share information, sell and build good relationships with our buyer persona. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618cd45 elementor-widget elementor-widget-spacer\" data-id=\"618cd45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa5046 e-con-full e-grid e-con e-child\" data-id=\"1aa5046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4d92c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"3f4d92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/eye-close-up-recrxisl1q320rebn3da7nm18gm6a2uqoe6t1wj5ls.png\" title=\"eye-close-up\" alt=\"eye-close-up\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Multiply your visibility<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82ab8e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c82ab8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/multiple-users-silhouette-recrzclac4l4lgqqyvt6270atflv8w3y9fusn9tli8.png\" title=\"multiple-users-silhouette\" alt=\"multiple-users-silhouette\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Generate new leads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23edbaf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"23edbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/badge-recrzot6sz1use8zzj3bglxajfxn0yggn4c3vvbh9c.png\" title=\"seo-sales\" alt=\"seo-sales\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Increase sales<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd14b95 elementor-widget elementor-widget-spacer\" data-id=\"bd14b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766e495 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"766e495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is a Web page? World Wide Web The web page is the foundation on which much of the Inbound Marketing strategy rests. It is our home in the online world that allows us to become visible online and communicate with users. An Inbound website must be designed for navigability and usability. That is, it [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20599","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web | BizMarketing | Basics of Inbound Marketing<\/title>\n<meta name=\"description\" content=\"The website is the foundation on which much of the Inbound Marketing strategy rests. It is our home in the digital world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web | BizMarketing | Basics of Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"The website is the foundation on which much of the Inbound Marketing strategy rests. 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