{"id":20611,"date":"2026-06-15T12:34:39","date_gmt":"2026-06-15T10:34:39","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing\/seo\/"},"modified":"2026-06-15T12:34:41","modified_gmt":"2026-06-15T10:34:41","slug":"seo","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20611\" class=\"elementor elementor-20611 elementor-440\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-870035f elementor-hidden-tablet elementor-hidden-phone e-flex e-con-boxed e-con e-parent\" data-id=\"870035f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e58dec8 e-con-full e-flex e-con e-child\" data-id=\"e58dec8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b27381 elementor-widget elementor-widget-heading\" data-id=\"6b27381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is SEO?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01df211 elementor-widget elementor-widget-heading\" data-id=\"01df211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"The second page of Google is the best place to hide a body.\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-657f975 e-flex e-con-boxed e-con e-parent\" data-id=\"657f975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e00141 elementor-widget elementor-widget-breadcrumbs\" data-id=\"7e00141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fe7025 e-flex e-con-boxed e-con e-parent\" data-id=\"3fe7025\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7231329 e-con-full e-flex e-con e-child\" data-id=\"7231329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0304829 elementor-widget elementor-widget-spacer\" data-id=\"0304829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b9192 elementor-widget elementor-widget-image\" data-id=\"e3b9192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"466\" height=\"455\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/10\/seo.png\" class=\"attachment-large size-large wp-image-20608\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/10\/seo.png 466w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/10\/seo-300x293.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3fa3a4 e-con-full e-flex e-con e-child\" data-id=\"c3fa3a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a628a elementor-widget elementor-widget-spacer\" data-id=\"77a628a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2063712 elementor-widget elementor-widget-spacer\" data-id=\"2063712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69b652 elementor-widget elementor-widget-text-editor\" data-id=\"c69b652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <strong><a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-seo-y-para-qu%C3%A9-sirve\">SEO<\/a><\/strong> is a technique used in Digital Marketing to <b>position your website<\/b> in major search engines (Google, Yahoo, etc.), getting users to find you, or your products and\/or services, before your competitors.<\/p><p>One of the keys to working on <a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-el-seo-y-para-qu%C3%A9-sirve\"><b>on-page SEO<\/b><\/a> is <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-deber%C3%ADas-apostar-por-el-content-marketing\">quality content<\/a> with a good use of <b>keywords<\/b>. Clearly define which words you want users to find you with on the Internet. If you do it with care you will be able to stand out as an expert in your field.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56491ac e-flex e-con-boxed e-con e-parent\" data-id=\"56491ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2c63 elementor-widget elementor-widget-heading\" data-id=\"abf2c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do I need it in my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21f817 elementor-widget elementor-widget-spacer\" data-id=\"f21f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62179e7 elementor-widget elementor-widget-text-editor\" data-id=\"62179e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SEO is one of the most used strategies today in Inbound Marketing. It is important to apply this technique in your business because it is not enough to just have an online presence; you must make users find you in their searches. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d489a elementor-widget elementor-widget-spacer\" data-id=\"40d489a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1cdd52 e-con-full e-grid e-con e-child\" data-id=\"b1cdd52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65117e2 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"65117e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/eye-close-up-recrxisl1q320rebn3da7nm18gm6a2uqoe6t1wj5ls.png\" title=\"eye-close-up\" alt=\"eye-close-up\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Multiply your visibility<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b041fa elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5b041fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/thumbs-up-hand-symbol-recrxjqf8k4ccdcyhlrws5dhtuhjhryh0iuaj6hrfk.png\" title=\"thumbs-up-hand-symbol\" alt=\"thumbs-up-hand-symbol\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Trust and credibility for your brand<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6eb2c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"df6eb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/line-chart-recrz6y974densyxvtden8fj94dnyphk8nxvrm1yjk.png\" title=\"line-chart\" alt=\"line-chart\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Constant analytics<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c227a6 elementor-widget elementor-widget-spacer\" data-id=\"0c227a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a55e7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d8a55e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is SEO? &#8220;The second page of Google is the best place to hide a body.&#8221; The SEO is a technique used in Digital Marketing to position your website in major search engines (Google, Yahoo, etc.), getting users to find you, or your products and\/or services, before your competitors. One of the keys to working [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20611","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO | BizMarketing | Basics of Inbound Marketing<\/title>\n<meta name=\"description\" content=\"SEO is a technique used in Digital Marketing to position your website in major search engines, getting users to find you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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