{"id":20632,"date":"2026-06-15T12:38:31","date_gmt":"2026-06-15T10:38:31","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing\/email-marketing\/"},"modified":"2026-06-15T14:33:00","modified_gmt":"2026-06-15T12:33:00","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20632\" class=\"elementor elementor-20632 elementor-473\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-6f2d634 elementor-hidden-tablet elementor-hidden-phone e-flex e-con-boxed e-con e-parent\" data-id=\"6f2d634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-682a7e8 e-con-full e-flex e-con e-child\" data-id=\"682a7e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b81f2d7 elementor-widget elementor-widget-heading\" data-id=\"b81f2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is Email Marketing?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9833e29 elementor-widget elementor-widget-heading\" data-id=\"9833e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"The mailman always rings twice\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-159303b e-flex e-con-boxed e-con e-parent\" data-id=\"159303b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-807d81f elementor-widget elementor-widget-breadcrumbs\" data-id=\"807d81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c0b458 e-flex e-con-boxed e-con e-parent\" data-id=\"1c0b458\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-751e402 e-con-full e-flex e-con e-child\" data-id=\"751e402\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-006c6cd elementor-widget elementor-widget-spacer\" data-id=\"006c6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3674d4 elementor-widget elementor-widget-image\" data-id=\"d3674d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/email.png\" class=\"attachment-large size-large wp-image-20631\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/email.png 512w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/email-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/email-300x300.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9458ac8 e-con-full e-flex e-con e-child\" data-id=\"9458ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea4f65 elementor-widget elementor-widget-spacer\" data-id=\"6ea4f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0395c7f elementor-widget elementor-widget-text-editor\" data-id=\"0395c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Email Marketing is a technique for the <strong>sending of business and\/or commercial messages through the email platform.<\/strong><\/p><p>These emails are sent to the company\u2019s <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/crm\/\">CRM<\/a> database. The main goal is to convert contacts into <a href=\"https:\/\/bizmarketing.xyz\/en\/marketing-solutions\/#leads\">leads<\/a>.  <\/p><p>Another purpose of sending this type of message via email is to establish a closer, more personalized communication with our customers.<\/p><p>There are many ways to work with email, but the best known is the <strong><a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/newsletter\/\">Newsletter<\/a><\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453d14c e-flex e-con-boxed e-con e-parent\" data-id=\"453d14c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d48b51 elementor-widget elementor-widget-heading\" data-id=\"4d48b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do I need it in my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ceec3 elementor-widget elementor-widget-spacer\" data-id=\"d1ceec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da9a18 elementor-widget elementor-widget-text-editor\" data-id=\"5da9a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Email gives us the opportunity to establish direct communication with a segmented audience, which is not invasive and allows an immediate response.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0aa089 elementor-widget elementor-widget-spacer\" data-id=\"c0aa089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da739e e-con-full e-grid e-con e-child\" data-id=\"6da739e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9ee7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"75f9ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/ed-icon-strategy-recrznvcm50kgsad50oow45ty229t9cqazomelcvfk.png\" title=\"ed-icon-strategy\" alt=\"ed-icon-strategy\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Attract quality traffic to the website<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825e0dc elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"825e0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/pointer-recryq15s3q8utnimm24ecp8k6p245me6c754mr1nk.png\" title=\"pointer\" alt=\"pointer\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Convert subscribers into leads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863d24b elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"863d24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/badge-recrzot6sz1use8zzj3bglxajfxn0yggn4c3vvbh9c.png\" title=\"seo-sales\" alt=\"seo-sales\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Achieve a good ROI<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec8d64 elementor-widget elementor-widget-spacer\" data-id=\"fec8d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3aeec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0a3aeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Email Marketing? &#8220;The mailman always rings twice&#8221; Email Marketing is a technique for the sending of business and\/or commercial messages through the email platform. These emails are sent to the company\u2019s CRM database. The main goal is to convert contacts into leads. Another purpose of sending this type of message via email is [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20632","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing | Basic Concepts of Inbound Marketing<\/title>\n<meta name=\"description\" content=\"Email Marketing is a technique for sending business and\/or commercial messages through the email platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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