{"id":20638,"date":"2026-06-15T12:39:39","date_gmt":"2026-06-15T10:39:39","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing\/marketing-automation\/"},"modified":"2026-06-15T14:35:28","modified_gmt":"2026-06-15T12:35:28","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20638\" class=\"elementor elementor-20638 elementor-475\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-8417c46 elementor-hidden-tablet elementor-hidden-phone e-flex e-con-boxed e-con e-parent\" data-id=\"8417c46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-031bf42 e-con-full e-flex e-con e-child\" data-id=\"031bf42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40a7fb8 elementor-widget elementor-widget-heading\" data-id=\"40a7fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Automation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d324e72 elementor-widget elementor-widget-heading\" data-id=\"d324e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"I'm not a robot. I'm a protocol droid, designed to serve humans\" C-3PO <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-e3a6290 e-flex e-con-boxed e-con e-parent\" data-id=\"e3a6290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6fad6 elementor-widget elementor-widget-breadcrumbs\" data-id=\"3c6fad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d8316 e-flex e-con-boxed e-con e-parent\" data-id=\"14d8316\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f50934 e-con-full e-flex e-con e-child\" data-id=\"9f50934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc44446 elementor-widget elementor-widget-spacer\" data-id=\"bc44446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0350e24 elementor-widget elementor-widget-image\" data-id=\"0350e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png\" class=\"attachment-large size-large wp-image-20635\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png 512w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing-300x300.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48284be e-con-full e-flex e-con e-child\" data-id=\"48284be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a12f53d elementor-widget elementor-widget-spacer\" data-id=\"a12f53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7659cf3 elementor-widget elementor-widget-text-editor\" data-id=\"7659cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When we refer to <strong><a href=\"https:\/\/blog.bizmarketing.xyz\/qu%C3%A9-es-la-automatizaci%C3%B3n-de-marketing\">automation<\/a> in Inbound Marketing<\/strong> we are talking about the use of software that helps us <strong>monitor and manage<\/strong> part of <strong>our marketing activities.<\/strong><\/p><p>By automating marketing tasks we move from performing mechanical actions manually to having automation help us manage these tasks automatically. This is done through directives that we have previously established in the program. <\/p><p>It should be kept in mind that automation is not a program that works by itself. It responds to constant programming and management on our part.  <\/p><p>Some of the tasks that are most monitored are management of sends, <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/forms\/\">forms<\/a>, <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/email-marketing\/\">email sending<\/a>, publishing on <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/social-media\/\">social networks<\/a> or creating follow-up workflows. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2230400 e-flex e-con-boxed e-con e-parent\" data-id=\"2230400\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c23a31 elementor-widget elementor-widget-heading\" data-id=\"1c23a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do I need it in my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b15ab elementor-widget elementor-widget-spacer\" data-id=\"f4b15ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ea954 elementor-widget elementor-widget-text-editor\" data-id=\"49ea954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Automation will allow us to save time and effort on mechanical tasks. This way we can focus our energy on other, more complex aspects of the Inbound Marketing strategy. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d10e7c elementor-widget elementor-widget-spacer\" data-id=\"5d10e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a53a8c e-con-full e-grid e-con e-child\" data-id=\"2a53a8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51c25ef elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"51c25ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/gestion-de-pedidos-ecommerce-inbound-marketing-bizmarketing-recrobxe81i4i0qxb4cltz3s4twz0md82wjw4i5qg0.png\" title=\"gestion-de-pedidos-ecommerce-inbound-marketing-bizmarketing\" alt=\"gestion-de-pedidos-ecommerce-inbound-marketing-bizmarketing\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Order control and tracking.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0531087 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0531087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/approve-recrnr8y1optelkynvetb4bn2cqwba34o277kf0e8w.png\" title=\"approve\" alt=\"approve\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Centralize Marketing tasks<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeae17 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"bbeae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/pointer-recryq15s3q8utnimm24ecp8k6p245me6c754mr1nk.png\" title=\"pointer\" alt=\"pointer\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Turn subscribers into leads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2285df9 elementor-widget elementor-widget-spacer\" data-id=\"2285df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54247bb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"54247bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing Automation &#8220;I&#8217;m not a robot. I&#8217;m a protocol droid, designed to serve humans&#8221; C-3PO When we refer to automation in Inbound Marketing we are talking about the use of software that helps us monitor and manage part of our marketing activities. By automating marketing tasks we move from performing mechanical actions manually to having [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20638","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation | Basics<\/title>\n<meta name=\"description\" content=\"Automation in Inbound Marketing is the use of software that helps us monitor and manage part of our marketing activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation | Basics\" \/>\n<meta property=\"og:description\" content=\"Automation in Inbound Marketing is the use of software that helps us monitor and manage part of our marketing activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"BizMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BizMKTING\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T12:35:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/\",\"name\":\"Marketing Automation | Basics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/automatizacion-tares-inbound-marketing-bizmarketing.png\",\"datePublished\":\"2026-06-15T10:39:39+00:00\",\"dateModified\":\"2026-06-15T12:35:28+00:00\",\"description\":\"Automation in Inbound Marketing is the use of software that helps us monitor and manage part of our marketing activities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/automatizacion-tares-inbound-marketing-bizmarketing.png\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/automatizacion-tares-inbound-marketing-bizmarketing.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/marketing-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inbound Marketing\",\"item\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/inbound-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/\",\"name\":\"BizMarketing\",\"description\":\"Digital Partners\",\"publisher\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/#organization\",\"name\":\"BizMarketing\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"contentUrl\":\"https:\\\/\\\/bizmarketing.xyz\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Logo-BizMarketing-scaled.png\",\"width\":2560,\"height\":582,\"caption\":\"BizMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/bizmarketing.xyz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BizMKTING\\\/\",\"https:\\\/\\\/x.com\\\/Biz_MKT\",\"https:\\\/\\\/www.instagram.com\\\/bizmkting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bizmarketing\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Automation | Basics","description":"Automation in Inbound Marketing is the use of software that helps us monitor and manage part of our marketing activities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Automation | Basics","og_description":"Automation in Inbound Marketing is the use of software that helps us monitor and manage part of our marketing activities.","og_url":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/","og_site_name":"BizMarketing","article_publisher":"https:\/\/www.facebook.com\/BizMKTING\/","article_modified_time":"2026-06-15T12:35:28+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png","type":"image\/png"}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/","url":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/","name":"Marketing Automation | Basics","isPartOf":{"@id":"https:\/\/bizmarketing.xyz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/#primaryimage"},"image":{"@id":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png","datePublished":"2026-06-15T10:39:39+00:00","dateModified":"2026-06-15T12:35:28+00:00","description":"Automation in Inbound Marketing is the use of software that helps us monitor and manage part of our marketing activities.","breadcrumb":{"@id":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/#primaryimage","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/02\/automatizacion-tares-inbound-marketing-bizmarketing.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/marketing-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/bizmarketing.xyz\/en\/"},{"@type":"ListItem","position":2,"name":"Inbound Marketing","item":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/"},{"@type":"ListItem","position":3,"name":"Marketing Automation"}]},{"@type":"WebSite","@id":"https:\/\/bizmarketing.xyz\/en\/#website","url":"https:\/\/bizmarketing.xyz\/en\/","name":"BizMarketing","description":"Digital Partners","publisher":{"@id":"https:\/\/bizmarketing.xyz\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizmarketing.xyz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bizmarketing.xyz\/en\/#organization","name":"BizMarketing","url":"https:\/\/bizmarketing.xyz\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizmarketing.xyz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","contentUrl":"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2020\/02\/Logo-BizMarketing-scaled.png","width":2560,"height":582,"caption":"BizMarketing"},"image":{"@id":"https:\/\/bizmarketing.xyz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BizMKTING\/","https:\/\/x.com\/Biz_MKT","https:\/\/www.instagram.com\/bizmkting\/","https:\/\/www.linkedin.com\/company\/bizmarketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/pages\/20638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/comments?post=20638"}],"version-history":[{"count":4,"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/pages\/20638\/revisions"}],"predecessor-version":[{"id":20693,"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/pages\/20638\/revisions\/20693"}],"up":[{"embeddable":true,"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/pages\/20206"}],"wp:attachment":[{"href":"https:\/\/bizmarketing.xyz\/en\/wp-json\/wp\/v2\/media?parent=20638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}