{"id":20647,"date":"2026-06-15T12:41:53","date_gmt":"2026-06-15T10:41:53","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing\/lead-scoring\/"},"modified":"2026-06-15T14:42:58","modified_gmt":"2026-06-15T12:42:58","slug":"lead-scoring","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/lead-scoring\/","title":{"rendered":"Lead Scoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20647\" class=\"elementor elementor-20647 elementor-481\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-555486d elementor-hidden-tablet elementor-hidden-phone e-flex e-con-boxed e-con e-parent\" data-id=\"555486d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a916bc2 e-con-full e-flex e-con e-child\" data-id=\"a916bc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c453347 elementor-widget elementor-widget-heading\" data-id=\"c453347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lead Scoring<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec81fb0 elementor-widget elementor-widget-heading\" data-id=\"ec81fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"Love all, trust a few, do wrong to none.\" W. Shakespeare <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-00ad313 e-flex e-con-boxed e-con e-parent\" data-id=\"00ad313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a5f4c elementor-widget elementor-widget-breadcrumbs\" data-id=\"e2a5f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d28f403 e-flex e-con-boxed e-con e-parent\" data-id=\"d28f403\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0256c3 e-con-full e-flex e-con e-child\" data-id=\"a0256c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d498254 elementor-widget elementor-widget-spacer\" data-id=\"d498254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274398a elementor-widget elementor-widget-image\" data-id=\"274398a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/puntuacion-leads-lead-socrting-inbound-marketing-bizmarketing.png\" class=\"attachment-large size-large wp-image-20646\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/puntuacion-leads-lead-socrting-inbound-marketing-bizmarketing.png 512w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/puntuacion-leads-lead-socrting-inbound-marketing-bizmarketing-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2019\/01\/puntuacion-leads-lead-socrting-inbound-marketing-bizmarketing-300x300.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49622f7 e-con-full e-flex e-con e-child\" data-id=\"49622f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-902a71f elementor-widget elementor-widget-spacer\" data-id=\"902a71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7abe43 elementor-widget elementor-widget-text-editor\" data-id=\"c7abe43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lead scoring or <em>lead scorting<\/em><\/strong> is a technique used in <a href=\"https:\/\/bizmarketing.xyz\/inbound-marketing\/#por-que-inboud\">Inbound Marketing strategies<\/a> that helps us <strong>classify our <a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/contacts\/\">contacts<\/a><\/strong> according to their purchase potential.<\/p><p>For this purpose, all the actions that contacts take in relation to our company are interpreted to assign that contact a distinct lead category.  <\/p><p>Therefore, a contact can be classified as: unknown, visitor, lead, customer or promoter.<\/p><p>This classification, from least to most important, is based on the <a href=\"https:\/\/bizmarketing.xyz\/inbound-marketing\/#fases-inbound\">4 phases of Inbound Marketing<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f31d1e e-flex e-con-boxed e-con e-parent\" data-id=\"7f31d1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732559d elementor-widget elementor-widget-heading\" data-id=\"732559d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do I need it in my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d33f4 elementor-widget elementor-widget-spacer\" data-id=\"32d33f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490ed21 elementor-widget elementor-widget-text-editor\" data-id=\"490ed21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An effective lead scoring will allow us to identify those users who are ready to become customers and distinguish them from those who still need work. It will also provide us with valuable information about our contacts. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb81be elementor-widget elementor-widget-spacer\" data-id=\"8cb81be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa0369 e-con-full e-grid e-con e-child\" data-id=\"8aa0369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6beff40 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6beff40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/clientes-potenciales-inbound-marketing-bizmarketing-recro3guij6jlj37oioypj8msd2o3cfn1qoit0ia00.png\" title=\"potential-customers-inbound-marketing-bizmarketing\" alt=\"potential-customers-inbound-marketing-bizmarketing\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Reach new potential customers<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c880d80 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c880d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/pointer-recryq15s3q8utnimm24ecp8k6p245me6c754mr1nk.png\" title=\"pointer\" alt=\"pointer\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Turn strangers into leads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791e439 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"791e439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/conversation-2-recrodt2lpkp58o7055uyympblnpg0kor5uv322y3k.png\" title=\"conversation (2)\" alt=\"conversation (2)\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Obtain reliable and valuable information<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f177793 elementor-widget elementor-widget-spacer\" data-id=\"f177793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4ba59 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f4ba59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead Scoring &#8220;Love all, trust a few, do wrong to none.&#8221; W. Shakespeare Lead scoring or lead scorting is a technique used in Inbound Marketing strategies that helps us classify our contacts according to their purchase potential. For this purpose, all the actions that contacts take in relation to our company are interpreted to assign [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20647","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Scoring | Inbound Marketing Concepts<\/title>\n<meta name=\"description\" content=\"Lead scoring is an Inbound Marketing technique that helps us classify our contacts according to their purchase potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/lead-scoring\/\" \/>\n<meta property=\"og:locale\" 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