{"id":20672,"date":"2026-06-15T13:29:13","date_gmt":"2026-06-15T11:29:13","guid":{"rendered":"https:\/\/bizmarketing.xyz\/inbound-marketing\/landing-page\/"},"modified":"2026-06-15T13:36:13","modified_gmt":"2026-06-15T11:36:13","slug":"landing-page","status":"publish","type":"page","link":"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/landing-page\/","title":{"rendered":"Landing Page"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20672\" class=\"elementor elementor-20672 elementor-1990\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-0f0a954 e-flex e-con-boxed e-con e-parent\" data-id=\"0f0a954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1c2d6c e-con-full e-flex e-con e-child\" data-id=\"b1c2d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5e964 elementor-widget elementor-widget-heading\" data-id=\"9e5e964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is a landing page?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e1a4b elementor-widget elementor-widget-heading\" data-id=\"77e1a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"Land however you can\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-31246ba e-flex e-con-boxed e-con e-parent\" data-id=\"31246ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d3635 elementor-widget elementor-widget-breadcrumbs\" data-id=\"69d3635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bizmarketing.xyz\/en\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2137222 e-flex e-con-boxed e-con e-parent\" data-id=\"2137222\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51b26c9 e-con-full e-flex e-con e-child\" data-id=\"51b26c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f081e1 elementor-widget elementor-widget-spacer\" data-id=\"7f081e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca617dc elementor-widget elementor-widget-image\" data-id=\"ca617dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"525\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/seo.png\" class=\"attachment-large size-large wp-image-20533\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/seo.png 525w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/seo-150x150.png 150w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/seo-300x300.png 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2018\/08\/elementor\/thumbs\/seo-pk7rk8jbbfqd6aal1e6bo4m6o8a5n35cfn3dovmz0w.png 200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aee8f23 e-con-full e-flex e-con e-child\" data-id=\"aee8f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f994c elementor-widget elementor-widget-spacer\" data-id=\"06f994c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8eb9ce elementor-widget elementor-widget-text-editor\" data-id=\"d8eb9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A landing page, or landing, is a page created specifically to <strong>convert visitors into <a href=\"https:\/\/bizmarketing.xyz\/en\/marketing-solutions\/#leads\">leads<\/a><\/strong>.<\/p><p>If we&#8217;ve done our job well, we have a site with <a href=\"https:\/\/blog.bizmarketing.xyz\/por-qu%C3%A9-deber%C3%ADas-apostar-por-el-content-marketing\"><strong>quality content<\/strong><\/a> for our different <a href=\"https:\/\/bizmarketing.xyz\/buyer-persona\/\"><strong>Buyer Personas<\/strong><\/a>, even depending on the stage they&#8217;re in. With this content we attract them. But for an effective marketing strategy we need something more: to convert those visitors into <strong>leads<\/strong>.    <\/p><p>A landing is designed from start to finish for this purpose. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798fd54 elementor-widget elementor-widget-html\" data-id=\"798fd54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\",\"@type\": \"FAQPage\",\"mainEntity\": {\"@type\": \"Question\",\"name\": \"\u00bfQu\u00e9 es una landing page?\",\"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Una landing page, o p\u00e1gina de aterrizaje, es una p\u00e1gina creada espec\u00edficamente para convertir a los visitantes en leads. Si hemos hecho bien nuestro trabajo, tenemos un site con contenidos de calidad para nuestros distintos Buyer Persona, incluso en funci\u00f3n de la fase en la que se encuentran. Con este contenido conseguimos atraerlos. Pero para una estrategia de marketing efectiva necesitamos algo m\u00e1s, convertir esos visitantes en leads. Una landing est\u00e1 pensada de incio a fin para este fin.\"}}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a15981 e-flex e-con-boxed e-con e-parent\" data-id=\"5a15981\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0baa82 elementor-widget elementor-widget-heading\" data-id=\"f0baa82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do I need it in my business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc1356 elementor-widget elementor-widget-spacer\" data-id=\"fcc1356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbb560 elementor-widget elementor-widget-text-editor\" data-id=\"0cbb560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For an effective landing page we will need to offer something attractive to our visitor, so they are more willing to give their details in exchange.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299242 elementor-widget elementor-widget-spacer\" data-id=\"e299242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d7190c e-con-full e-grid e-con e-child\" data-id=\"8d7190c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6728c78 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6728c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/multiple-users-silhouette-recrzclac4l4lgqqyvt6270atflv8w3y9fusn9tli8.png\" title=\"multiple-users-silhouette\" alt=\"multiple-users-silhouette\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Generate new customers<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4533a0e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4533a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/pointer-recryq15s3q8utnimm24ecp8k6p245me6c754mr1nk.png\" title=\"pointer\" alt=\"pointer\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Convert subscribers into leads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a91a0f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2a91a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/elementor\/thumbs\/line-chart-recrz6y974densyxvtden8fj94dnyphk8nxvrm1yjk.png\" title=\"line-chart\" alt=\"line-chart\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Increase sales<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa315f8 elementor-widget elementor-widget-spacer\" data-id=\"fa315f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3681a6e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3681a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/bizmarketing.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is a landing page? &#8220;Land however you can&#8221; A landing page, or landing, is a page created specifically to convert visitors into leads. If we&#8217;ve done our job well, we have a site with quality content for our different Buyer Personas, even depending on the stage they&#8217;re in. With this content we attract them. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20672","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing Page | Inbound Marketing Basics<\/title>\n<meta name=\"description\" content=\"A landing page is a page created specifically to convert visitors to our website into leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing\/landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page | Inbound Marketing 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