{"id":20777,"date":"2026-06-16T14:08:05","date_gmt":"2026-06-16T12:08:05","guid":{"rendered":"https:\/\/bizmarketing.xyz\/case-study-migration-urls-without-losing-rankings-seo-strategy\/"},"modified":"2026-06-16T14:22:52","modified_gmt":"2026-06-16T12:22:52","slug":"case-study-migration-urls-without-losing-rankings-seo-strategy","status":"publish","type":"post","link":"https:\/\/bizmarketing.xyz\/en\/case-study-migration-urls-without-losing-rankings-seo-strategy\/","title":{"rendered":"How to migrate more than 4,000 URLs without losing rankings? SEO strategy and shift from product to customer focus for Roser Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20777\" class=\"elementor elementor-20777 elementor-18837\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff696c e-flex e-con-boxed e-con e-parent\" data-id=\"bff696c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d05fd5 e-con-full e-flex e-con e-child\" data-id=\"9d05fd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b9a95 elementor-widget elementor-widget-heading\" data-id=\"f9b9a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SUCCESS STORY<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a45ef8c e-con-full e-flex e-con e-child\" data-id=\"a45ef8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-939c2fb e-con-full e-flex e-con e-child\" data-id=\"939c2fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8163bc9 elementor-widget elementor-widget-text-editor\" data-id=\"8163bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sector<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd0ac7 elementor-widget elementor-widget-text-editor\" data-id=\"abd0ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Design and manufacture of machinery for the food industry<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c47f4 e-con-full e-flex e-con e-child\" data-id=\"89c47f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bbfba elementor-widget elementor-widget-text-editor\" data-id=\"b0bbfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4f404 elementor-widget elementor-widget-text-editor\" data-id=\"fe4f404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/bizmarketing.xyz\/en\/geo-seo-for-ai\/\"><span style=\"font-weight: 400;\">SEO Strategy<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/bizmarketing.xyz\/en\/inbound-marketing-b2b\/\"><span style=\"font-weight: 400;\">Inbound Marketing<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7<\/span><a href=\"https:\/\/bizmarketing.xyz\/en\/hubspot-b2b\/\"> <span style=\"font-weight: 400;\">HubSpot<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a635980 e-flex e-con-boxed e-con e-parent\" data-id=\"a635980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf8846d e-con-full e-flex e-con e-child\" data-id=\"cf8846d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c7ab6 elementor-widget elementor-widget-image\" data-id=\"30c7ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-1024x819.jpg\" class=\"attachment-large size-large wp-image-20772\" alt=\"SEO strategy case study\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-1024x819.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-300x240.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1-768x614.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-estrategia-seo-1.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a9016 e-con-full e-flex e-con e-child\" data-id=\"66a9016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93d3cec elementor-widget elementor-widget-heading\" data-id=\"93d3cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">THE COMPANY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a9cc1 elementor-widget elementor-widget-heading\" data-id=\"56a9cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b837d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2b837d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our client, Roser Group, is a leading company in the metallurgical industrial sector with more than 65 years of experience. Specializing in industrial hygiene solutions and machinery for the food industry, they have a strong international presence in over 110 countries. <\/p><p>After decades of activity, the company had consolidated digital authority in its niche. However, its previous bespoke web ecosystem had structural limitations that hindered expansion. The catalog was overly focused on the technical product, neglecting the user browsing experience and opportunities for segmented lead capture by sector and product line.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a0f1b8 e-flex e-con-boxed e-con e-parent\" data-id=\"1a0f1b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9249780 e-con-full e-flex e-con e-child\" data-id=\"9249780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aa041fe e-con-full e-flex e-con e-child\" data-id=\"aa041fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f0c8ca e-con-full e-flex e-con e-child\" data-id=\"6f0c8ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc6db3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4cc6db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"998\" height=\"588\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento.jpg\" class=\"attachment-full size-full wp-image-20773\" alt=\"Redirection case study - BizMarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento.jpg 998w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento-300x177.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-exito-redireccionamiento-768x452.jpg 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aab3efb e-con-full e-flex e-con e-child\" data-id=\"aab3efb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a722a8 elementor-widget elementor-widget-heading\" data-id=\"1a722a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5940f09 elementor-widget elementor-widget-text-editor\" data-id=\"5940f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The main challenge was not only to renew Roser Group&#8217;s digital image, but to carry out a high-risk technological transition without destroying the SEO equity accumulated over years. The challenge consisted of: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875fe44 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"875fe44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Execute a critical migration<\/b>: Map and redirect more than 4,000 URLs without traffic drops.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Redesign the information architecture<\/b>: Move from a \"product catalog\" to a website oriented to solutions for each of their buyer personas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Preserve historical authority<\/b>: Ensure that the rankings gained in sectors such as the meat industry were transferred intact to the new platform.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Efficient internationalization<\/b>: Structure the website so that Google would understand the relevance of their solutions in global markets.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbd097 e-flex e-con-boxed e-con e-parent\" data-id=\"5bbd097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8abd55 e-con-full e-flex e-con e-child\" data-id=\"c8abd55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6cff4c e-con-full e-flex e-con e-child\" data-id=\"d6cff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fe9ba elementor-widget elementor-widget-heading\" data-id=\"64fe9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INDUSTRIAL SEO AND WEB ARCHITECTURE STRATEGY\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef08a14 elementor-widget elementor-widget-heading\" data-id=\"ef08a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our strategic approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd55b35 elementor-widget elementor-widget-text-editor\" data-id=\"bd55b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From the beginning, we identified that for Roser Group, their website was not just a business card, but their main international acquisition asset. Therefore, the proposal was not approached as a simple website redesign, but as a comprehensive SEO project. <\/p><p>We designed a system where the web architecture and technical SEO worked in an integrated way within the WordPress and HubSpot environment, allowing the brand&#8217;s historical authority to serve as a springboard into new markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8f071 elementor-widget elementor-widget-text-editor\" data-id=\"2a8f071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These were the <strong>three main strategic lines<\/strong> we followed:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b4753d e-con-full e-flex e-con e-child\" data-id=\"3b4753d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-131d640 e-con-full e-flex e-con e-child\" data-id=\"131d640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0fff5 elementor-widget elementor-widget-heading\" data-id=\"4d0fff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Restructuring the web architecture focused on the Buyer Persona<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d590a9 elementor-widget elementor-widget-text-editor\" data-id=\"8d590a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first step was to understand how Roser Group&#8217;s customers search. We identified several ideal customer profiles and transformed the technical navigation into solution-based navigation. Instead of forcing the user to search among hundreds of machines, we designed <strong>specific conversion paths<\/strong>, making it easier for Google&#8217;s algorithm to better categorize the relevance of each section.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b14dff5 e-con-full e-flex e-con e-child\" data-id=\"b14dff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57821e4 e-con-full e-flex e-con e-child\" data-id=\"57821e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcfbc7 elementor-widget elementor-widget-heading\" data-id=\"dbcfbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Precision technical migration: redirecting 4,000+ URLs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cbc40 elementor-widget elementor-widget-text-editor\" data-id=\"86cbc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The core of the SEO success lay in managing the migration. Abandoning a bespoke website to move to a modern structure carries the risk of generating thousands of 404 errors that sink rankings.  <br><br>We performed an individualized mapping of over 4,000 URLs, applying strategic 301 redirects. This process ensured that every external link and every position in Google&#8217;s ranking pointed exactly to its new equivalent, preserving the link juice (the link strength) intact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178c07b elementor-widget elementor-widget-image\" data-id=\"178c07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-1024x416.jpg\" class=\"attachment-large size-large wp-image-20774\" alt=\"\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-1024x416.jpg 1024w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-300x122.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo-768x312.jpg 768w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/caso-de-exito-seo.jpg 1211w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feeda27 e-con-full e-flex e-con e-child\" data-id=\"feeda27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d4edfe e-con-full e-flex e-con e-child\" data-id=\"5d4edfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28bdd8e elementor-widget elementor-widget-heading\" data-id=\"28bdd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. On-page SEO optimization and technical content system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4230cf7 elementor-widget elementor-widget-text-editor\" data-id=\"4230cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To reinforce the new site, we implemented a technical content strategy of value where we sought not only volume, but authority.<\/p><p><br>This strategic line included:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c19a2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"02c19a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Focus on strategic products:<\/b> We optimized product page content to include the specific keywords that allow positioning their equipment and machinery in top results.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Segmented metadata optimization:<\/b> We adjusted each title and description to respond to industrial purchase search intents.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Strategic blog:<\/b> We created a content ecosystem that resolves technical and specific questions of the buyer personas and decision-maker profiles, attracting qualified traffic that previously did not reach the site.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c6845 e-flex e-con-boxed e-con e-parent\" data-id=\"b9c6845\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a6cbf6 e-con-full e-flex e-con e-child\" data-id=\"7a6cbf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c83a4 elementor-widget elementor-widget-heading\" data-id=\"62c83a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE STUDY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cf08a elementor-widget elementor-widget-heading\" data-id=\"53cf08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7685bf0 e-con-full e-flex e-con e-child\" data-id=\"7685bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93c6971 e-con-full e-flex e-con e-child\" data-id=\"93c6971\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f58820 elementor-widget elementor-widget-text-editor\" data-id=\"0f58820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5428\" data-end=\"5462\">The technical execution allowed that, after the launch of the new Roser Group website in May 2022, the impact was immediate and, above all, secure.<br\/><br\/>Among the main results stand out:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f2b2e elementor-widget elementor-widget-text-editor\" data-id=\"e6f2b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #ec1375;\"><strong>Consolidation of authority:<\/strong><\/span> 100% of critical URLs migrated successfully, maintaining relevance in key sectors such as the meat industry.<\/li><li><span style=\"color: #ec1375;\"><strong>0% loss of organic visibility:<\/strong><\/span> The migration of the 4,000+ URLs was completed without any incident, keeping historical traffic stable.<\/li><li><span style=\"color: #ec1375;\"><strong style=\"color: #ec1375;\">Maintenance of strategic keywords in the TOP 10,<\/strong><\/span> especially in the meat and industrial hygiene sectors.<\/li><li><span style=\"color: #ec1375;\"><strong style=\"color: #ec1375;\">Transformation of the digital channel:<\/strong><\/span> Transformation of the digital channel: The website went from being a static catalog to a lead generation engine with qualified leads integrated directly into <strong>HubSpot<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aceb3e1 elementor-widget elementor-widget-text-editor\" data-id=\"aceb3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Beyond the metrics, the impact for Roser Group was structural. Thanks to this strategy, the company not only protected its digital legacy, but now has a scalable, optimized platform to lead the global B2B industrial sector.  Their website has ceased to be a static catalog and has become a  <\/span><b>qualified lead-generation asset<\/b><span style=\"font-weight: 400;\"> that attracts new international opportunities, transforming SEO into a real, safeguarded competitive advantage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790b253 e-con-full e-flex e-con e-child\" data-id=\"790b253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6004909 e-con-full e-flex e-con e-child\" data-id=\"6004909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e7517 elementor-widget elementor-widget-heading\" data-id=\"b9e7517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RECOGNITION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449188d elementor-widget elementor-widget-heading\" data-id=\"449188d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">E-TECH Award 2022<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0c755 elementor-widget elementor-widget-text-editor\" data-id=\"0e0c755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5428\" data-end=\"5462\">This project was awarded the prize for best digital marketing strategy at the E-TECH Awards 2022, presented by AENTEG (Association of New Technology Companies of Girona).<\/p><p>The jury highlighted the strength of the global inbound marketing strategy applied to Roser Group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c0822a e-con-full e-flex e-con e-child\" data-id=\"8c0822a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-849d337 elementor-widget elementor-widget-image\" data-id=\"849d337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing.jpg\" class=\"attachment-large size-large wp-image-20775\" alt=\"e-tech award BizMarketing\" srcset=\"https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing.jpg 900w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing-300x199.jpg 300w, https:\/\/bizmarketing.xyz\/wp-content\/uploads\/2026\/04\/premi-e-tech-bizmarketing-768x509.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f549f16 e-flex e-con-boxed e-con e-parent\" data-id=\"f549f16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4d0d7b e-flex e-con-boxed e-con e-child\" data-id=\"f4d0d7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f97a7a e-flex e-con-boxed e-con e-child\" data-id=\"4f97a7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af38ba9 elementor-widget elementor-widget-heading\" data-id=\"af38ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you need a digital strategy that drives your growth?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac0c4a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cac0c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"c-scrollbar__hider\" role=\"presentation\" data-qa=\"slack_kit_scrollbar\"><div class=\"c-scrollbar__child\" role=\"presentation\"><div class=\"c-virtual_list__scroll_container\" role=\"list\" data-qa=\"slack_kit_list\" aria-label=\"Cristina (mensaje directo, ausente)\"><div id=\"1708675918.214819\" class=\"c-virtual_list__item\" tabindex=\"0\" role=\"listitem\" aria-setsize=\"-1\" data-qa=\"virtual-list-item\" data-item-key=\"1708675918.214819\"><div class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"><div class=\"c-message_kit__hover\" role=\"document\" aria-roledescription=\"mensaje\" data-qa-hover=\"true\"><div class=\"c-message_kit__actions c-message_kit__actions--above\"><div class=\"c-message_kit__gutter\"><div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\"><div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"><div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\"><div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"><div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"><div class=\"p-rich_text_block\" dir=\"auto\"><div class=\"p-rich_text_section\"><p data-start=\"497\" data-end=\"625\">We analyze your situation and help you identify how to connect marketing and sales to drive your company&#8217;s growth.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8e33d e-flex e-con-boxed e-con e-child\" data-id=\"2b8e33d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6fef1 elementor-widget elementor-widget-html\" data-id=\"ee6fef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"4633145\",\n    formId: 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