What is a Web page?

World Wide Web

The web page is the foundation on which much of the Inbound Marketing strategy rests. It is our home in the online world that allows us to become visible online and communicate with users.

An Inbound website must be designed for navigability and usability. That is, it must prioritize the best experience for the user so they do not leave the site. At the same time it should be geared toward converting the user into a lead through CTAs and forms.

Another advantage of having a well-optimized website is that it allows us to rank in search engines through SEO.

There are different types of websites: corporate, e-commerce, landing pages and blogs.

Why do I need it in my business?

Websites are currently the main driver of digital visibility for a business. With them we can share information, sell and build good relationships with our buyer persona.