Marketing Automation
"I'm not a robot. I'm a protocol droid, designed to serve humans" C-3PO
When we refer to automation in Inbound Marketing we are talking about the use of software that helps us monitor and manage part of our marketing activities.
By automating marketing tasks we move from performing mechanical actions manually to having automation help us manage these tasks automatically. This is done through directives that we have previously established in the program.
It should be kept in mind that automation is not a program that works by itself. It responds to constant programming and management on our part.
Some of the tasks that are most monitored are management of sends, forms, email sending, publishing on social networks or creating follow-up workflows.
Why do I need it in my business?
Automation will allow us to save time and effort on mechanical tasks. This way we can focus our energy on other, more complex aspects of the Inbound Marketing strategy.
Order control and tracking.
Centralize Marketing tasks
