What is a Newsletter?
"How to write a good email message: 1. Write the email. 2. Delete most of it. 3. Send it" – D. Munz
A Newsletter or informational bulletin is a digital publication that is sent via email to a list of subscribers.
The Newsletter is an tool of Email Marketing, usually the most used. It should be planned within a coherent and scheduled Inbound Marketing strategy.
This bulletin is usually sent periodically to subscribers to keep them informed and engaged with our company. To avoid being classified as spam, recipients have previously consented to its sending by subscribing. They can also unsubscribe whenever they want.
Why do I need it in my business?
A Newsletter will help you contact directly those who have shown interest in your business. It also does not require a large financial investment.
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