Lead Scoring
"Love all, trust a few, do wrong to none." W. Shakespeare
Lead scoring or lead scorting is a technique used in Inbound Marketing strategies that helps us classify our contacts according to their purchase potential.
For this purpose, all the actions that contacts take in relation to our company are interpreted to assign that contact a distinct lead category.
Therefore, a contact can be classified as: unknown, visitor, lead, customer or promoter.
This classification, from least to most important, is based on the 4 phases of Inbound Marketing.
Why do I need it in my business?
An effective lead scoring will allow us to identify those users who are ready to become customers and distinguish them from those who still need work. It will also provide us with valuable information about our contacts.
Reach new potential customers
Turn strangers into leads
