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Sector
Industrial machinery manufacturing
Services
THE COMPANY
Our client is a European industrial company with over three decades of experience in developing technical solutions for liquid filling and capping processes used in sectors such as personal care, home care, industrial and chemical products.
The company has a strong technical specialization and presence in various international markets, which has allowed it to position itself as a reference supplier within its industrial niche.
In a phase of international consolidation, the company decided to strengthen its digital model so that it would structurally support its growth strategy in priority markets such as the United States and other strategic territories.
The goal was not only to increase online visibility, but to build an industrial marketing system that connected international expansion and the commercial process under the same strategic logic.
To continue scaling in strategic markets, our client needed to:
Growth required evolving toward a model where industrial marketing and sales worked under the same measurable system, aligned with the business’s global strategy.
From the outset we understood that this project had to be approached from a global B2B industrial marketing perspective. We integrated ourselves into the company’s dynamics to gain a deep understanding of its products, their industrial applications, its priority markets, and the real decision-making processes in highly complex B2B environments.
Based on this analysis, we designed a plan aimed at:
The project was developed in close collaboration with the management and sales team, ensuring strategic alignment at every phase. From this foundation, the work was structured into four strategic lines:
We designed an international SEO strategy based on market analysis, search intent, and sectoral structure. This involved:
The focus wasn’t on volume, but on attracting qualified traffic with real business potential.
We structured the inbound model as support:
Each action responded to a clear objective: turn visibility into real opportunities.
We connected marketing and the sales team under the same system. We implemented HubSpot CRM as the central commercial management tool and supported the team in its adoption through a structured onboarding process. The result was:
In addition to our traditional SEO strategy, we implemented a GEO strategy (Generative Engine Optimization) designed to ensure that the client is cited and recommended by AI models such as ChatGPT, Perplexity, Gemini, and AI assistants integrated into search engines.
In industrial B2B environments, purchasing decision-makers increasingly use these systems to get supplier recommendations, compare technical solutions, or understand complex processes. Appearing in these responses is the new positioning of authority.
To achieve this, we worked on:
In 12 months significant improvements were observed in both digital performance and commercial impact.
Impact in 12 months:
+43% growth in overall traffic
+59% growth in one of the priority markets
+28% increase in organic traffic
100% of strategic keywords ranked in the TOP 10
+252% growth in new strategic pages
+30% of strategic keywords present in Google Search AI Overviews
Additionally, we managed to fully centralize the commercial process in HubSpot, which allowed:
Beyond the metrics, the impact was structural. Today, our client has a system that connects international positioning, qualified lead generation, and commercial management under a single strategic structure. Industrial marketing stopped acting as an external support and became a strategic lever integrated into the organization’s overall growth.